Kick Ass Local SEO Tips & Strategies

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Kick Ass Local SEO Tips & Strategies delivered by @DevBasu at #InboundTO in October 2013. Tips are relevant to small businesses or consultants who work to help small businesses improve their local …

Kick Ass Local SEO Tips & Strategies delivered by @DevBasu at #InboundTO in October 2013. Tips are relevant to small businesses or consultants who work to help small businesses improve their local search presence and visibility.

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  • 1. Kick Ass Local SEO Tips & Strategies
  • 2. Like Shopping Local?
  • 3. 40% of all searches have local intent.
  • 4. An Explicit User Query
  • 5. An Implicit User Query
  • 6. The Canadian Local Data Eco-system.
  • 7. In the Old Days…
  • 8. Telco’s Controlled the Data
  • 9. Data is much more complex now
  • 10. Local SEO Has 3 Core Pillars Optimized Profiles Consistent Data Reviews & Ratings
  • 11. Google+ Local Listings
  • 12. Entries in Places Feed These Results
  • 13. Guidelines for an Optimized Places Profile Name, Address, Phone Number Consistency Completion of the Entire Profile Volume and Velocity of Reviews on Profile
  • 14. 8 Killer Tips for Profile Optimization Use the Right Categories Fully Complete your Listing Details Write a Great Description Link your Page to a Google+ Brand Page
  • 15. 8 Killer Tips for Profile Optimization Claim Your Listing Delete Duplicate Listings Add Schema Markup to your Website Hit 5 Reviews and Keep on Truckin’
  • 16. Citation Building
  • 17. The Anatomy of a Citation
  • 18. Whitespark Citation Finder
  • 19. 4 Killer Tips for Profile Optimization Find Citations your Competitors Have Build New Citations Consistently Every Month Build Uncommon Citations – Eg: Youtube Stay Organized. Use Roboform or LastPass.
  • 20. Review Generation
  • 21. Use the Right Tools
  • 22. When executed properly, Local SEO can yield some pretty amazing results.
  • 23. Thank You Connect with me: @devbasu #inboundto