How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu

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Learn How to Rank Well in Google Integrated Local Search Results. Includes 5 Tips to Rank in the New Google “O-Pack”

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How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu

  1. 1. How to Rank Well in Google Integrated Local Search Results Dev Basu | President @ Powered by Search Inc.dev@poweredbysearch.com and @devbasu.<br />
  2. 2. Who Is Powered by Search? <br /> Powered by Search is a full service, award winning Canadian Internet Marketing agency. <br /> Enterprise Results with Boutique 1:1 Service. <br /> SEO, Local Search, Paid Search Solutions. <br /> In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.<br />
  3. 3. In the good ol’ days (2010) you could get away with one of these...<br />
  4. 4.
  5. 5. Not So Much Anymore.Local Search Isn’t a Maps Only Play Anymore. <br />
  6. 6. Types of Local SEO Woes<br />Organic SEO<br />Mediocre Organic and Local <br /><ul><li> Low Place Page Optimization
  7. 7. Low Review Count
  8. 8. Low Citation Profile
  9. 9. Mediocre Link Popularity
  10. 10. Mediocre KW Rich Anchor Text </li></ul>Good Organic, Mediocre Local<br /><ul><li> Low Place Page Optimization
  11. 11. Low Review Count
  12. 12. Low Citation Profile
  13. 13. Moderate to High Link Popularity
  14. 14. Ample KW Rich Anchor Text </li></ul>Local Map SEO <br />No Rankings<br /><ul><li> Low Citations
  15. 15. Low Authority
  16. 16. Low Link Popularity
  17. 17. Low KW Rich Anchor Text </li></ul>Good Local, Mediocre Organic<br /><ul><li> Good Place Page Optimization
  18. 18. Good Review Count
  19. 19. Good Citation Profile
  20. 20. Low Link Popularity
  21. 21. Low KW Rich Anchor Text </li></li></ul><li>
  22. 22. New Local Integrated Result Ranking Factors <br />60% Organic<br />40% Local <br />
  23. 23. 5 Tips to Rank in the New Google “O-Pack” <br />
  24. 24. Tip #1 : Add N.A.P to Existing Off-Site Content <br />
  25. 25. Tip #2 : Broaden Your Set of Local Citations <br />
  26. 26. Tip #3 : Re-Jig Your Place Page with Timely Updates <br />If your place page is not associating with your website to create an integrated local search result: <br />
  27. 27. Tip #4 : Use Appropriate Microformats(hCard & hReview)<br />
  28. 28. Tip #5 : Ramp Up on Local, Anchor Text Diversified Links<br />Directories, Press Releases, Check-In Sites, Niche Blogs <br />
  29. 29. Thank you<br />
  30. 30. Get In Touch. <br />dev@poweredbysearch.com<br />@devbasu and @poweredbysearch<br />

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