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How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
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How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu

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Delivered by Dev Basu at SMX Toronto, on April 29 2011. …

Delivered by Dev Basu at SMX Toronto, on April 29 2011.

Learn How to Rank Well in Google Integrated Local Search Results. Includes 5 Tips to Rank in the New Google “O-Pack”

Published in: Technology, Design
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  • 1. How to Rank Well in Google Integrated Local Search Results Dev Basu | President @ Powered by Search Inc.dev@poweredbysearch.com and @devbasu.<br />
  • 2. Who Is Powered by Search? <br /> Powered by Search is a full service, award winning Canadian Internet Marketing agency. <br /> Enterprise Results with Boutique 1:1 Service. <br /> SEO, Local Search, Paid Search Solutions. <br /> In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.<br />
  • 3. In the good ol’ days (2010) you could get away with one of these...<br />
  • 4.
  • 5. Not So Much Anymore.Local Search Isn’t a Maps Only Play Anymore. <br />
  • 6. Types of Local SEO Woes<br />Organic SEO<br />Mediocre Organic and Local <br /><ul><li> Low Place Page Optimization
  • 7. Low Review Count
  • 8. Low Citation Profile
  • 9. Mediocre Link Popularity
  • 10. Mediocre KW Rich Anchor Text </li></ul>Good Organic, Mediocre Local<br /><ul><li> Low Place Page Optimization
  • 11. Low Review Count
  • 12. Low Citation Profile
  • 13. Moderate to High Link Popularity
  • 14. Ample KW Rich Anchor Text </li></ul>Local Map SEO <br />No Rankings<br /><ul><li> Low Citations
  • 15. Low Authority
  • 16. Low Link Popularity
  • 17. Low KW Rich Anchor Text </li></ul>Good Local, Mediocre Organic<br /><ul><li> Good Place Page Optimization
  • 18. Good Review Count
  • 19. Good Citation Profile
  • 20. Low Link Popularity
  • 21. Low KW Rich Anchor Text </li></li></ul><li>
  • 22. New Local Integrated Result Ranking Factors <br />60% Organic<br />40% Local <br />
  • 23. 5 Tips to Rank in the New Google “O-Pack” <br />
  • 24. Tip #1 : Add N.A.P to Existing Off-Site Content <br />
  • 25. Tip #2 : Broaden Your Set of Local Citations <br />
  • 26. Tip #3 : Re-Jig Your Place Page with Timely Updates <br />If your place page is not associating with your website to create an integrated local search result: <br />
  • 27. Tip #4 : Use Appropriate Microformats(hCard & hReview)<br />
  • 28. Tip #5 : Ramp Up on Local, Anchor Text Diversified Links<br />Directories, Press Releases, Check-In Sites, Niche Blogs <br />
  • 29. Thank you<br />
  • 30. Get In Touch. <br />dev@poweredbysearch.com<br />@devbasu and @poweredbysearch<br />

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