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How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu
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How to Rank in Google Blended Search Results - SMX Toronto 2011 by Dev Basu

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Delivered by Dev Basu at SMX Toronto, on April 29 2011. …

Delivered by Dev Basu at SMX Toronto, on April 29 2011.

Learn How to Rank Well in Google Integrated Local Search Results. Includes 5 Tips to Rank in the New Google “O-Pack”

Published in: Technology, Design

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  • 1. How to Rank Well in Google Integrated Local Search Results Dev Basu | President @ Powered by Search Inc.dev@poweredbysearch.com and @devbasu.
  • 2. Who Is Powered by Search?
    Powered by Search is a full service, award winning Canadian Internet Marketing agency.
    Enterprise Results with Boutique 1:1 Service.
    SEO, Local Search, Paid Search Solutions.
    In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.
  • 3. In the good ol’ days (2010) you could get away with one of these...
  • 4.
  • 5. Not So Much Anymore.Local Search Isn’t a Maps Only Play Anymore.
  • 6. Types of Local SEO Woes
    Organic SEO
    Mediocre Organic and Local
    • Low Place Page Optimization
    • 7. Low Review Count
    • 8. Low Citation Profile
    • 9. Mediocre Link Popularity
    • 10. Mediocre KW Rich Anchor Text
    Good Organic, Mediocre Local
    • Low Place Page Optimization
    • 11. Low Review Count
    • 12. Low Citation Profile
    • 13. Moderate to High Link Popularity
    • 14. Ample KW Rich Anchor Text
    Local Map SEO
    No Rankings
    • Low Citations
    • 15. Low Authority
    • 16. Low Link Popularity
    • 17. Low KW Rich Anchor Text
    Good Local, Mediocre Organic
    • Good Place Page Optimization
    • 18. Good Review Count
    • 19. Good Citation Profile
    • 20. Low Link Popularity
    • 21. Low KW Rich Anchor Text
  • 22. New Local Integrated Result Ranking Factors
    60% Organic
    40% Local
  • 23. 5 Tips to Rank in the New Google “O-Pack”
  • 24. Tip #1 : Add N.A.P to Existing Off-Site Content
  • 25. Tip #2 : Broaden Your Set of Local Citations
  • 26. Tip #3 : Re-Jig Your Place Page with Timely Updates
    If your place page is not associating with your website to create an integrated local search result:
  • 27. Tip #4 : Use Appropriate Microformats(hCard & hReview)
  • 28. Tip #5 : Ramp Up on Local, Anchor Text Diversified Links
    Directories, Press Releases, Check-In Sites, Niche Blogs
  • 29. Thank you
  • 30. Get In Touch.
    dev@poweredbysearch.com
    @devbasu and @poweredbysearch