Public Relations (PR)
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Public Relations (PR)



looking from a different perspective

looking from a different perspective



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Public Relations (PR) Public Relations (PR) Presentation Transcript

  • Public Relations (PR)
    A client perspective
  • Public Relations in an organisation
    Public Relations comes to the fore whenever
    An organisation feels the need for an interface
    With its ‘Publics” i.e. Target Audience
  • When does an organisation hire a PR Agency
    When the client organisation lacks the resources in terms of competence, resources etc
    Does not have adequate understanding of the functioning of the media
    When they feel they need a neutral and an objective view
  • When does an organisation hire a PR Agency
    To maintain objectivity
    To meet and face crunch situations and deadlines
    To undertake image correction exercise
  • What role a PR Agency is expected to perform
    A mouthpiece
    Someone to take-over the ‘Hot Seat’
    Becoming the ‘fall’ guy for the client to the media and to the internal audience of the organisation
    To work as a so-called ‘Spin-Doctor’
  • Issues uppermost in a client’s mind about its PR Agency
    Cost.. always.. however low you quote
    Credibility of the PR Agency.. even after appointing them after several rounds of grueling interviews and ‘pitch’
    Like blame it on “Rio”, in corporate ethos, blame it on the ‘Agency’ for any guff-up in Communications
  • What the PR Agency does
    Always prepare a complex plan for a simple communications solution
    Work with the organisation like an outsider and treat the client with disdain suspecting the clients ability to understand the issues and advising the client sitting at a perch
    Always fighting with the client on ‘non-issues’ as simply put the Agency always fails to understand the real issue
  • What makes the Agency tick
    Travelling Business Class
    Submitting the bill at beginning of the month and receiving the payment with in a week
    Turning down most of the client –ideas as non-executable
    Populating end of the month plan review with ‘missed opportunities’ because of lack of client cooperation
  • It takes two to tango
    Despite all such follies clients still appoints PR Agencies because it takes two to tango
    * made in lighter vain