Age: Young and middle-aged
Social Class: middle and upper class.
Personality: People who are conscious about
Occasion: For regular use, esp. after an
Benefit: Clears skin from dirt and excess oil,
removes pollutants, Keeps skin fresh and
Target market size: 45 million1
“Young and middle-aged females, conscious
about their looks, who can pay for the
regular use of a skin care product”
1 . http://dataportal.popcouncil.org/CatalogandDownload.aspx?CID=33
Given her roots, the brand endorser, Nargis Fakhri,
is mostly associated as a foreigner in the industry.
Her achievements as a model are well-established.
Thus, she is a very good choice to convey the
positioning of the product as a trustworthy and an
The advertisement is narrated in an American
English tone – which shows that the product is of
The ad is heavy in jargons which explain some of
the mechanisms in which it would help retain the
freshness and get rid of the moisture.
In the last frame, Nargis Fakhri is shown taking a picture
of herself with flowers and kids. Both relate to the
freshness of the skin on using the product.
The tagline “Born to Play” is another hint that the users of
the product can go ahead and live freely without worrying
about their skin becoming oily. Everyuth Lemon Face Wash
will take care of the rest.
“To all the teenagers, who hate dirty and oily
skin, Everyuth Naturals Oil Clear Lemon Face
Wash deep cleanses to remove excess oil and
dirt that clog the skin pores, keeps the skin
fresh and alive as it is enriched with Natural
goodness of Nano vita-C and Lemon Extract,
also it is 100% soap free formula, suitable for
all types of skin.”