Stp analysis of everyuth naturals lemon facewash

1,535 views

Published on

Segmentation, targetting and positioning of Everyuth naturals lemon facewash.

Published in: Health & Medicine, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,535
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Stp analysis of everyuth naturals lemon facewash

  1. 1. Group 9: Mayank Bhawsinghka Devansh Doshi Subhangi Dutta Soumya Pritish Sachin Gupta Greeshma Rao Akshay Modi
  2. 2.  Demographic  Age  Gender  Psychographic  Personality  Social class  Behavioral  Occasion  Benefit
  3. 3.  Gender: Females  Age: Young and middle-aged  Social Class: middle and upper class.  Personality: People who are conscious about their looks.  Occasion: For regular use, esp. after an outing  Benefit: Clears skin from dirt and excess oil, removes pollutants, Keeps skin fresh and healthy.
  4. 4.  Target market size: 45 million1 Target Group: “Young and middle-aged females, conscious about their looks, who can pay for the regular use of a skin care product” 1 . http://dataportal.popcouncil.org/CatalogandDownload.aspx?CID=33
  5. 5.  Given her roots, the brand endorser, Nargis Fakhri, is mostly associated as a foreigner in the industry. Her achievements as a model are well-established. Thus, she is a very good choice to convey the positioning of the product as a trustworthy and an efficient one.  The advertisement is narrated in an American English tone – which shows that the product is of international standard.  The ad is heavy in jargons which explain some of the mechanisms in which it would help retain the freshness and get rid of the moisture.
  6. 6.  In the last frame, Nargis Fakhri is shown taking a picture of herself with flowers and kids. Both relate to the freshness of the skin on using the product.  The tagline “Born to Play” is another hint that the users of the product can go ahead and live freely without worrying about their skin becoming oily. Everyuth Lemon Face Wash will take care of the rest.
  7. 7. “To all the teenagers, who hate dirty and oily skin, Everyuth Naturals Oil Clear Lemon Face Wash deep cleanses to remove excess oil and dirt that clog the skin pores, keeps the skin fresh and alive as it is enriched with Natural goodness of Nano vita-C and Lemon Extract, also it is 100% soap free formula, suitable for all types of skin.”

×