Yahoo mobile & broadcast surround

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  • Stat is based on weekly behaviors
  • At Yahoo! mobile UU’s havemore than doubled in 18 months aloneFirst time we've EVER hit 200M UU's on Mobile Web, 29% of all users, 2.5 in last 2 years, 2x in the 18 months
  • Yahoo! Is the 3rd largest media company in terms of total monthly mobile reach, with over 90 million people turning to us each month spending 100 minutes per person on our properties.
  • Key Points to what Yahoo is doing in Mobile: Focus on experiences that are make people’s daily habits entertaining and inspiring (enhancing user experience) – Mail, Finance, Sports, Photos, etc. Create common features, Yahoo identity and cross promote so that consumers and advertisers can move seamlessly across the experiences.Develop mobile web experiences that deliver great content and communications experiences in app-like design that can be experienced anywhere.Build advertising products that enhance the user experience and deliver ROI for advertisers in a differentiated way focused on what we do well: combining Content + Targeting + Creative
  • Smart ads allow for a near infinite amount of custom creativesCustomize message, image, Call to action, productsDynamic w stnd bannerExpandable (w video)Tap to videoClick to mapClick to callDynamic creative components – headline, image, CTA Show Guys vacation packages and customize images and messages to a male audience Show Girls vacation packages and customize images and messages to a female audience Show Family vacation packages and customize images and messages to a combined audienceAll in one campaign generating thousands of creative executions with little creative effort required
  • Dozen’s of creative format - Poly Ad, Elevation Ad, Video ad, etcShrek: 2010 Mobile Marketer Ad of the YearParanormal Activity 3: 2011 AdWeek Mobile Media Plan of the Year41% of mobileand tablet users think ads on these devices should feelMORE FUN
  • Content module demo
  • Broadcast surround – yahoo enhanced tv
  • Show live demo or video:https://dl.dropbox.com/u/43591037/Video/YCTV%20Demo%20w%20VO.wmvhttps://dl.dropbox.com/u/43591037/Video/YCTV%20Demo%20w%20VO.wmv
  • Show live demo or video:https://dl.dropbox.com/u/43591037/Video/IntoNow%2060.wmv
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  • Yahoo mobile & broadcast surround

    1. 1. Yahoo! Mobile &Broadcast Surround
    2. 2. MOBILE ISAn integrated part of our daily habits
    3. 3. Smartphone Habits % of smartphone users Get weather information 50MM Watch video Get national news Get sports information Access entertainment content Get financial information Read newspaper content Access lifestyle content Read magazine content Get stock market/ 11MM business info Online Publisher‟s Association, August 2012 Est. Market Size
    4. 4. YAHOO! GLOBAL MOBILE UU’s Monthly UU‟s 250,000,000 211MM 200,000,000 150,000,000 100,000,000 50,000,000 Apr ‘11 „11 April Aug’11 Dec ‘11 Apr ‘12 Aug ‘12 October „12
    5. 5. 76% of the US Smartphone Audience visits Yahoo! toMAKE THEIR DAILY HABITSENTERTAINING AND INSPIRING
    6. 6. MINUTES PER MONTH Yahoo! Sites 101 89 Disney Online Microsoft Sites ESPN AOL, Inc. Comcast NBC Universal Glam MediaFox News Digital Network CBS Interactive Viacom Digital 50 40 100 80NEWS, SPORTS, FINANCE, AND TOCONNECT WITH FRIENDS
    7. 7. Mobile experiences that are re-imagined for every device
    8. 8. Show Live Demos: Yahoo Mail, Flickr,Sportacular, Shine, OMG
    9. 9. Mobile Advertising should bePersonal, Fun and Enhancethe experience
    10. 10. The Yahoo! DifferenceIS THE RIGHT MIX OF WHAT CONSUMERS WANT CONTENT TARGETING CREATIVE
    11. 11. YAHOO! IS THE LARGEST PUBLISHER IN MOBILE WITHLogin-Based Targeting CARRIER DEMO GEO DEVICE DAYPART BEHAVORIAL CUSTOMTwo thirds of mobile and tabletusers expect a “personalized andtargeted” ad experience
    12. 12. ImagesMessagesProducts CTAs Personalize creative with SMART ADS
    13. 13. Consumers want more "playful" and "fun" adson tablet and mobile devices “I think ads on this device should feel more playful and fun than ads on other devices” % Strongly agree/agree
    14. 14. Paranormal Activity 3 2011 AdWeek Mobile Media Plan of the Year Yahoo! Helps you develop dynamic creative that drives GREATER AWARENESS14
    15. 15. Mobile Content Module
    16. 16. Broadcast Surround –Yahoo! Enhanced TV
    17. 17. Delivered and DiscoveredACROSS ALL SCREENS 23M US iPad Users 90M US Mobile Users 41% Reach1 76% Reach2 2.5M Monthly active users of our Standard CTV Platform1 171M US PC Users3 1Yahoo! Internal data, Nov 2012 (Note, iPad reach is global) 2ComScore Mobile Metrix, Nov 2012 3 ComScore Media Metrix, Nov 2012
    18. 18. BROADCAST SURROUND:YAHOO! Smart TV
    19. 19. BROADCAST SURROUND:IntoNow
    20. 20. Thank You

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