CASE STUDY - REVIVE THE
AUTOMOTIVE BUSINESS
Presented by
DEVAJITH.G
D-13
SIMS, Pune
INTRODUCTION
• Evolution of Automobile Industry
• Global scenario
• Indian automobile industry
• Growth shift
• Opportunit...
Contribution of Auto Industry
GROWTH SHIFT
INDIAN AUTOMOBILE INDUSTRY
 India is a key pillar of global automotive market - policy, actions and
strategies
 By 2015,...
CHALLENGES FACED BY
AUTO
Demographic changes and profound shifts in
global economic power
Consumer expectations are chan...
CHALLENGES FACED BY
AUTO……
• Product Differentiation
• Product Development
• Marketing and Distribution
• Competitive pres...
Excellent Source for IT based
Engineering Solutions - for Product &
Process Integration
Scaling Costs
Optimising Resources...
Case study – revival strategy for
TATA NANO
The Marketing Plan
The Marketing Strategy
The People’s car
The Buzz
Auto ...
POWER OF UNITY
Improve Efficiency
 Collaboration
 Innovation
 Effective recruitment
 Emphasis on low fuel consumption...
Appendix 1 :
Employee cost of TATA Nano
Title Salary Benefits*
CEO 228,000 273,600
COO 180,000 216,000
VP of Product Devel...
Appendix 2:
Revenue Model of TATA nano
Selling the cars to clients
Bank Services
Maintenance Services
Advertising
Mar...
Appendix 3:
GDP Trends- Global
Appendix 4:
GDP Growth rate
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Case study revivng automobile industry

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A Case study on reviving the automobile industry deals with the problems faced by auto sector and its necessory solutions along with GDP shift caused by auto industry

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Case study revivng automobile industry

  1. 1. CASE STUDY - REVIVE THE AUTOMOTIVE BUSINESS Presented by DEVAJITH.G D-13 SIMS, Pune
  2. 2. INTRODUCTION • Evolution of Automobile Industry • Global scenario • Indian automobile industry • Growth shift • Opportunities and threats of Auto Industry • Why india and china? • Market and Growth potential
  3. 3. Contribution of Auto Industry
  4. 4. GROWTH SHIFT
  5. 5. INDIAN AUTOMOBILE INDUSTRY  India is a key pillar of global automotive market - policy, actions and strategies  By 2015, India will exceed every major European market inc. Germany, France and UK in automotive sales  Over the next 20 years, India will be part of global automotive triumvirate  expecting the India automotive sales to exceed the US market by mid 2030  The global automotive game will be pretty much decided by twin forces for China and India
  6. 6. CHALLENGES FACED BY AUTO Demographic changes and profound shifts in global economic power Consumer expectations are changing radically. New technologies are dramatically changing vehicle industry Rising oil price Human resources Economic meltdown
  7. 7. CHALLENGES FACED BY AUTO…… • Product Differentiation • Product Development • Marketing and Distribution • Competitive pressures • M&A and deals • Sustainability • Regulation
  8. 8. Excellent Source for IT based Engineering Solutions - for Product & Process Integration Scaling Costs Optimising Resources Benefits of investing in India
  9. 9. Case study – revival strategy for TATA NANO The Marketing Plan The Marketing Strategy The People’s car The Buzz Auto Exposition Across the borders Tata Motor Showrooms On The web The One Form Booking
  10. 10. POWER OF UNITY Improve Efficiency  Collaboration  Innovation  Effective recruitment  Emphasis on low fuel consumption  Utilize the opputunities  Collective effort to find root cause  Technology advancement  Stop negative publicity
  11. 11. Appendix 1 : Employee cost of TATA Nano Title Salary Benefits* CEO 228,000 273,600 COO 180,000 216,000 VP of Product Development 100,000 120,000 VP Marketing 80,000 96,000 VP Finance 100,000 120,000 Management Committee 40,200 - 51,200 48,240 - 61,440 Engineering Committee 40,200 - 51,200 48,240 - 61,440 Finance Committee 40,200 - 51,200 48,240 - 61,440 Sales Committee 46,000 - 56,000 55,200 - 67,200 Operation Committee 19,400 - 22,400 23,280 - 26,880 Total 874,000 - 920,000 1,048,800 - 1,104,000
  12. 12. Appendix 2: Revenue Model of TATA nano Selling the cars to clients Bank Services Maintenance Services Advertising Marchandising Making franchises
  13. 13. Appendix 3: GDP Trends- Global
  14. 14. Appendix 4: GDP Growth rate
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