Your SlideShare is downloading. ×
Case study   revivng automobile industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Case study revivng automobile industry

157
views

Published on

A Case study on reviving the automobile industry deals with the problems faced by auto sector and its necessory solutions along with GDP shift caused by auto industry

A Case study on reviving the automobile industry deals with the problems faced by auto sector and its necessory solutions along with GDP shift caused by auto industry

Published in: Automotive

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
157
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CASE STUDY - REVIVE THE AUTOMOTIVE BUSINESS Presented by DEVAJITH.G D-13 SIMS, Pune
  • 2. INTRODUCTION • Evolution of Automobile Industry • Global scenario • Indian automobile industry • Growth shift • Opportunities and threats of Auto Industry • Why india and china? • Market and Growth potential
  • 3. Contribution of Auto Industry
  • 4. GROWTH SHIFT
  • 5. INDIAN AUTOMOBILE INDUSTRY  India is a key pillar of global automotive market - policy, actions and strategies  By 2015, India will exceed every major European market inc. Germany, France and UK in automotive sales  Over the next 20 years, India will be part of global automotive triumvirate  expecting the India automotive sales to exceed the US market by mid 2030  The global automotive game will be pretty much decided by twin forces for China and India
  • 6. CHALLENGES FACED BY AUTO Demographic changes and profound shifts in global economic power Consumer expectations are changing radically. New technologies are dramatically changing vehicle industry Rising oil price Human resources Economic meltdown
  • 7. CHALLENGES FACED BY AUTO…… • Product Differentiation • Product Development • Marketing and Distribution • Competitive pressures • M&A and deals • Sustainability • Regulation
  • 8. Excellent Source for IT based Engineering Solutions - for Product & Process Integration Scaling Costs Optimising Resources Benefits of investing in India
  • 9. Case study – revival strategy for TATA NANO The Marketing Plan The Marketing Strategy The People’s car The Buzz Auto Exposition Across the borders Tata Motor Showrooms On The web The One Form Booking
  • 10. POWER OF UNITY Improve Efficiency  Collaboration  Innovation  Effective recruitment  Emphasis on low fuel consumption  Utilize the opputunities  Collective effort to find root cause  Technology advancement  Stop negative publicity
  • 11. Appendix 1 : Employee cost of TATA Nano Title Salary Benefits* CEO 228,000 273,600 COO 180,000 216,000 VP of Product Development 100,000 120,000 VP Marketing 80,000 96,000 VP Finance 100,000 120,000 Management Committee 40,200 - 51,200 48,240 - 61,440 Engineering Committee 40,200 - 51,200 48,240 - 61,440 Finance Committee 40,200 - 51,200 48,240 - 61,440 Sales Committee 46,000 - 56,000 55,200 - 67,200 Operation Committee 19,400 - 22,400 23,280 - 26,880 Total 874,000 - 920,000 1,048,800 - 1,104,000
  • 12. Appendix 2: Revenue Model of TATA nano Selling the cars to clients Bank Services Maintenance Services Advertising Marchandising Making franchises
  • 13. Appendix 3: GDP Trends- Global
  • 14. Appendix 4: GDP Growth rate

×