Operations is a Strategic Weapon (PuppetConf)

Operations is aStrategic Weapon

Spock Scotty Little bit weird Pulls levers & turns knobsSits closer to the boss Easily excited Thinks too hard Yells a lot in emergencies John Allspaw and Paul Hammond, Velocity 2009 http://www.youtube.com/watch?v=LdOe18KhtT4

DTO Solutions

When did they call?

When did they call?A. First signs of issues brewingB. Initial negative impact felt by someC. Heads are on ﬁre

When did they call?10% A. First signs of issues brewing30% B. Initial negative impact felt by some65% C. Heads are on ﬁre

Why did they wait?#1 Answer:

Why did they wait?#1 Answer: “Couldn’t get budget approval or business support”

Operations has a perception problem

Operations has a perception problem Business View Necessary Cost

Operations has a perception problem Business View Ops View vs Necessary Cost Strategic

What doesthis have todo with you?

First Law of Business Spending Things that Things thatcost you money make you money

Change Biz’s Perception of Ops vsNecessary Cost Strategic

Textbook deﬁnition of operations: “Operations is all of the activities that a ﬁrmconducts in order to deliver value to its customers. Its the set of processes that transforms eithermaterials or information into a product or service.” -David Upton Chair of Operations Management Oxford University

ResultAh-ha! Transformation Value Creation

Dev QA Sec Ops ResultAh-ha!

Ah-ha! Ka-ching!

Ah-ha!

Velocity of Innovation... Ah-ha! Ka-ching! cycle time Day 0 Day n

Companies were able toachieve somewhat defensiblepositions based ontechnology...

Companies were able toachieve somewhat defensiblepositions based ontechnology... then came theweb

How do we compete now?

How do we compete now? 1. Scale

How do we compete now? 1. Scale 2. Innovate Quicker

How do we compete now? 1. Scale 2. Innovate Quicker 3. Lower Costs

Innovation is really a numbers game... Ah-ha! Ka-ching! Ah-ha!

Innovation is really a numbers game... 4%* Ah-ha! Ka-ching! 94%* Ah-ha! *Study by Doblin Innovation Consultants

How to win a numbers game...Company A ResultAh-ha!Company B Result Result Result ResultAh-ha! Ah-ha! Ah-ha! Ah-ha!

How fast can ops move? • Production deployment every 11.6 seconds (weekday) • 1,079 deployments in one hour (record) • ~0.001% of deployments actually cause an outagehttp://news.ycombinator.com/item?id=2971521

Business is already thinking about this... Customer Development Model

How do we compete now? 1. Scale 2. Innovate Quicker 3. Lower Costs

Operations becomes a strategic weapon

Operations becomes a strategic weaponWhen you are continuously...

Operations becomes a strategic weaponWhen you are continuously... 1. Increasing velocity of innovation

Operations becomes a strategic weaponWhen you are continuously... 1. Increasing velocity of innovation 2. Improving return on investment

Let’s Talk....@damonedwards damon@dtosolutions.com

Let’s Talk....@damonedwards dev2ops.org damon@dtosolutions.com

Operations is aStrategic Weapon (Part Deux)

Are you an ...aaS

Green vs Red Widgits1 Million 1 Million2 Million No TD10 Million Proﬁt 10 Million Proﬁt10 - 3 = 7/3 10 - 1 = 9/1233% ROR 900% ROR

It Gets Worse...Technical Vicious Toxic Terminal Debt Cycle Operations

Tale of Two Startups

The Meat to Math Ratio http://radar.oreilly.com/2011/08/meat-to-math-ratio.html

Clouds Gone Wild Busine ss Dev AWSbusiness s3put s3 ssh ideas ! apache/php Rightscale memcached mysql

apache/php p arty, 3rd s3 memcached & are AWS mysql w m iddle Rightscale yum Businessapache/php puppet memcached mysql apache/php s3 AWS s3 memcached AWS mysql Rightscale Rightscale s3put s3put ssh ssh Business2 Business3

“As-is” operations server templates TAR RPM restarts TAR TAR code, EC2 content pupp deploys et RS app RS deployment devs deployment S3 yum repo Provision-time builds reconﬁgs TAR EXE TAR AUTO server TOOLS code templates TAR RPM middleware devs platform CONTROL PROVISION RELEASE system eng

Tec hnic al

Infrastructure Deveopment Life CycleEverything starts here SVN hud agent cfg yum pup son repo pet packages active users run packages directory deck commands nag splunk ios resource model sys cfg right instance create scale events new node Node a log data CONTROL PROVISION RELEASE

Meet your competition

•Betting on better experience•Attacking / chased by the majors•Real money at stake

go read: http://eng.wealthfront.com

go read: http://codeascraft.etsy.com

95% 5%Necessary Liability Strategic Weapon

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Let’s Talk....@botchagalupe john@dtosolutions.com

Let’s Talk....@botchagalupe dev2ops.org john@dtosolutions.com

Operations is a Strategic Weapon (PuppetConf)

by dev2ops on Sep 28, 2011

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Operations is a Strategic Weapon (PuppetConf) — Presentation Transcript