E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS

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Presentation on E-Marketing & Social Media for Non-Profit Organizations given to the Cultural Alliance of Greater Hampton Roads_Feb 2012.

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E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS

  1. 1. E-MARKETING & SOCIAL MEDIA Mark M. Deutsch, MBA Executive Director/CEO BNI-Central Virginia www.markdeutsch.com
  2. 2. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin
  3. 18. Efficient vs. Effective
  4. 20. Search Engine Marketing
  5. 21. SEM = Popularity Contest <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blog Posts </li></ul><ul><li>Press Releases </li></ul>www.prlog.org
  6. 22. Educate Inform Integrate
  7. 28. Social Media Marketing
  8. 30. 830,000+ PEOPLE JOIN FACEBOOK EVERY SINGLE DAY
  9. 31. Distribute Content on Facebook
  10. 32. <ul><li>OVER 155 MILLION USE FACEBOOK IN THE US </li></ul><ul><ul><li>Look at Facebook as a valuable business platform </li></ul></ul><ul><ul><li>Businesses are increasingly understanding its business value </li></ul></ul><ul><ul><li>Chances are you can benefit from it, too </li></ul></ul><ul><li>LOOK AT FACEBOOK AS A WAY TO: </li></ul><ul><ul><li>Connect … Share … Join … Give </li></ul></ul><ul><ul><li>Drive traffic to your website </li></ul></ul>
  11. 33. <ul><li>BOOST ONLINE PRESENCE </li></ul><ul><li>REFERRALS </li></ul><ul><li>INCREASE IN BRAND AWARENESS </li></ul><ul><li>APPEAR TRANSPARENT </li></ul><ul><li>PLATFORM TO SYNDICATE YOUR CONTENT </li></ul><ul><li>DEVELOP STRONG RELATIONSHIPS WITH CLIENTS </li></ul>
  12. 35. <ul><li>3 BILLION VIDEOS A DAY WATCHED ON YOUTUBE </li></ul><ul><ul><li>Becoming most used search engine in the world </li></ul></ul><ul><ul><li>#1: Google … #2: Facebook … #3: YOUTUBE </li></ul></ul><ul><li>LOOK AT YOUTUBE AS A WAY TO </li></ul><ul><ul><li>Extend your media presence for FREE </li></ul></ul><ul><ul><li>Become more credible and searchable </li></ul></ul><ul><ul><li>Drive traffic to your website </li></ul></ul>
  13. 36. <ul><li>OVER 460,000 TWITTER ACCOUNTS CREATED DAILY </li></ul><ul><ul><li>Chances are that your target market is there </li></ul></ul><ul><li>LOOK AT TWITTER AS A WAY TO </li></ul><ul><ul><li>Build and retain customers </li></ul></ul><ul><ul><li>Share information </li></ul></ul><ul><ul><li>Speak to your audience directly </li></ul></ul><ul><ul><li>Drive traffic to your website </li></ul></ul>
  14. 37. Distribute Content on Twitter
  15. 38. <ul><li>ARTICLE OR BLOG POSTS </li></ul><ul><li>OTHER PEOPLE’S CONTENT </li></ul><ul><li>TIPS </li></ul><ul><li>VIDEOS & PHOTOS </li></ul><ul><li>UPCOMING EVENTS </li></ul><ul><li>COMMUNITY NEWS </li></ul><ul><li>NEWS AND VIEWS </li></ul>
  16. 40. LinkedIn Professional Profile Average Age 41 Household Income College Educated Decision Makers $109,703 74% 50%
  17. 41. DASHBOARD – Home Page The dashboard lists all the activities in your network: Status updates, Recommendations, New Connections, etc.
  18. 42. COMPLETE YOUR PROFILE Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.
  19. 43. PEOPLE YOU MAY KNOW From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly
  20. 44. SEARCH FOR OPPORTUNITIES You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.
  21. 45. JOIN 5 GROUPS OF INTEREST
  22. 46. RECOMMENDATIONS Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!
  23. 47. Distribute Content on LinkedIn
  24. 48. Distribute Content on LinkedIn
  25. 49. <ul><ul><li>STATUS UPDATES: What you’re working on, links </li></ul></ul><ul><ul><li>RECOMMENDATIONS: Ask for them & give them </li></ul></ul><ul><ul><li>ANSWERS: Ask questions & answer </li></ul></ul><ul><ul><li>JOIN 5 GROUPS: 3 professional groups & </li></ul></ul><ul><ul><li>2 target client groups </li></ul></ul>
  26. 50. Distribute Content on Google+
  27. 51. <ul><ul><li>HAVE A USER-FRIENDLY WEBSITE </li></ul></ul><ul><ul><li>BE HONEST & REAL </li></ul></ul><ul><ul><li>LISTEN TO YOUR CUSTOMERS </li></ul></ul><ul><ul><li>USE CLIENT TESTIMONIALS </li></ul></ul><ul><ul><li>FOCUS ON DELIVERING VALUE </li></ul></ul>
  28. 52. &quot;Skate to where the puck is going, not to where it is.&quot;
  29. 53. Contact Info. Mark M. Deutsch, MBA Executive Director/CEO BNI – Central Virginia (804) 612-2891 [email_address] www.markdeutsch.com
  30. 54. <ul><li>Visit DeutschResources.com </li></ul><ul><li>for a comprehensive & ever-growing list of tools that I have personally used </li></ul><ul><li>in most cases – or came highly recommended to me … </li></ul><ul><li>Here are two of my favorites! </li></ul><ul><li>Building the Ultimate Network : My best-selling book on building YOUR business by referrals & word-of-mouth marketing! http://goo.gl/cruRx </li></ul><ul><li>FREE GIFT : One Page Strategic Plan System – Just CLICK HERE & complete a quick form. You’ll also get an idea of how I automate follow-up. https://dancingele.infusionsoft.com/app/form/marks-networking-book-one-page-strategic-plan-download </li></ul><ul><li>DeutschResources.com </li></ul>Resources

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