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E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS

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Presentation on E-Marketing & Social Media for Non-Profit Organizations given to the Cultural Alliance of Greater Hampton Roads_Feb 2012.

Presentation on E-Marketing & Social Media for Non-Profit Organizations given to the Cultural Alliance of Greater Hampton Roads_Feb 2012.

Published in: Technology, Business

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  • 1. E-MARKETING & SOCIAL MEDIA Mark M. Deutsch, MBA Executive Director/CEO BNI-Central Virginia www.markdeutsch.com
  • 2. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin
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  • 16.  
  • 17.  
  • 18. Efficient vs. Effective
  • 19.  
  • 20. Search Engine Marketing
  • 21. SEM = Popularity Contest
    • Articles
    • Videos
    • Blog Posts
    • Press Releases
    www.prlog.org
  • 22. Educate Inform Integrate
  • 23.  
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  • 26.  
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  • 28. Social Media Marketing
  • 29.  
  • 30. 830,000+ PEOPLE JOIN FACEBOOK EVERY SINGLE DAY
  • 31. Distribute Content on Facebook
  • 32.
    • OVER 155 MILLION USE FACEBOOK IN THE US
      • Look at Facebook as a valuable business platform
      • Businesses are increasingly understanding its business value
      • Chances are you can benefit from it, too
    • LOOK AT FACEBOOK AS A WAY TO:
      • Connect … Share … Join … Give
      • Drive traffic to your website
  • 33.
    • BOOST ONLINE PRESENCE
    • REFERRALS
    • INCREASE IN BRAND AWARENESS
    • APPEAR TRANSPARENT
    • PLATFORM TO SYNDICATE YOUR CONTENT
    • DEVELOP STRONG RELATIONSHIPS WITH CLIENTS
  • 34.  
  • 35.
    • 3 BILLION VIDEOS A DAY WATCHED ON YOUTUBE
      • Becoming most used search engine in the world
      • #1: Google … #2: Facebook … #3: YOUTUBE
    • LOOK AT YOUTUBE AS A WAY TO
      • Extend your media presence for FREE
      • Become more credible and searchable
      • Drive traffic to your website
  • 36.
    • OVER 460,000 TWITTER ACCOUNTS CREATED DAILY
      • Chances are that your target market is there
    • LOOK AT TWITTER AS A WAY TO
      • Build and retain customers
      • Share information
      • Speak to your audience directly
      • Drive traffic to your website
  • 37. Distribute Content on Twitter
  • 38.
    • ARTICLE OR BLOG POSTS
    • OTHER PEOPLE’S CONTENT
    • TIPS
    • VIDEOS & PHOTOS
    • UPCOMING EVENTS
    • COMMUNITY NEWS
    • NEWS AND VIEWS
  • 39.  
  • 40. LinkedIn Professional Profile Average Age 41 Household Income College Educated Decision Makers $109,703 74% 50%
  • 41. DASHBOARD – Home Page The dashboard lists all the activities in your network: Status updates, Recommendations, New Connections, etc.
  • 42. COMPLETE YOUR PROFILE Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.
  • 43. PEOPLE YOU MAY KNOW From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly
  • 44. SEARCH FOR OPPORTUNITIES You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.
  • 45. JOIN 5 GROUPS OF INTEREST
  • 46. RECOMMENDATIONS Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!
  • 47. Distribute Content on LinkedIn
  • 48. Distribute Content on LinkedIn
  • 49.
      • STATUS UPDATES: What you’re working on, links
      • RECOMMENDATIONS: Ask for them & give them
      • ANSWERS: Ask questions & answer
      • JOIN 5 GROUPS: 3 professional groups &
      • 2 target client groups
  • 50. Distribute Content on Google+
  • 51.
      • HAVE A USER-FRIENDLY WEBSITE
      • BE HONEST & REAL
      • LISTEN TO YOUR CUSTOMERS
      • USE CLIENT TESTIMONIALS
      • FOCUS ON DELIVERING VALUE
  • 52. "Skate to where the puck is going, not to where it is."
  • 53. Contact Info. Mark M. Deutsch, MBA Executive Director/CEO BNI – Central Virginia (804) 612-2891 [email_address] www.markdeutsch.com
  • 54.
    • Visit DeutschResources.com
    • for a comprehensive & ever-growing list of tools that I have personally used
    • in most cases – or came highly recommended to me …
    • Here are two of my favorites!
    • Building the Ultimate Network : My best-selling book on building YOUR business by referrals & word-of-mouth marketing! http://goo.gl/cruRx
    • FREE GIFT : One Page Strategic Plan System – Just CLICK HERE & complete a quick form. You’ll also get an idea of how I automate follow-up. https://dancingele.infusionsoft.com/app/form/marks-networking-book-one-page-strategic-plan-download
    • DeutschResources.com
    Resources