Social Media: what is and how do I use it to find a job? - Presentation Transcript
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Brand your Profile
Custom URL: Your LinkedIn URL should appear as http:// linkedin .com/in/ yourfullname .
Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually.
Summary: Your summary should include a brief paragraph summarizing your work experience
Experience: Don’t just list the past few jobs you’ve had
Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine
Recommendations: The truth is they are very significant because when a recruiter searches for talent, they will view and identify profiles that have the “thumbs up” graphic next to them.
Develop your Network
Import your contacts: LinkedIn allows you to important contacts from email
Be open and available: Be available and open to accepting contact requests and continuing conversations
Leave your email address : People cannot add you to their network without your email address
Promote your URL: Take your distinct URL public
Update your status: Make sure that your LinkedIn status message is extremely professional
Position yourself as a Leader
Start a Group
Start an Event
Ask and answer questions
Leverage LinkedIn as part of your Unified Brand Strategy
Link up: post URL to your other networks
Five Steps for New User
1. Find People You Already Know
Find Friends on Other Networks tool: allows Twitter to scan their AOL, Yahoo!, or Gmail (Gmail) address books (When you follow those friends, they’ll get an alert message saying that you’ve followed them.)
Third party Twitter people search engines like Tweepz,
Twitter Facebook app and see if any of your friends on Facebook (Facebook) are also on Twitter.
2. Find Like-Minded Users
Twitter’s own built-in search engine (search is real-time, you’ll only ever find the users who were most recently talking about a specific subject, not necessarily those who talk about it regularly)
Saved keyword searches
Twitter directories Twellow (Twellow) and WeFollow (WeFollow) organize Twitter users based on topic,
Third Party: lTwubble and Twitterel
3. Find People in the Area
Twitter search. By using the advanced search options, you can limit results to only those tweets originating from nearby to a specific location.
Third-party apps, such as TwellowHood and Localtweep
Get a Desktop (or Mobile) Client
Upgrade from the Twitter.com web interface.
Desktop clients are software built specifically to utilize Twitter.
Tweetdeck (TweetDeck)
Tweetie, Twitter for iphone
Twitterberry
Seesmic (Seesmic)
5. Learn the Ropes
Know the jargon: (#hashtags, @replies, retweets, direct messages, etc) and use them
Tips For Using Facebook for Professional Networking
Make a decision whether to keep Facebook social or expand your use.
Take a close look at your Profile and decide what you want business contacts or prospective employers to see - and what you don't.
Create a simple profile (or clean up your existing one) with minimal graphics and widgets.
Limit the photos you post.
Post content relevant to your job search or career.
Use Facebook email to build relationships with your Friends.
Choose your Friends wisely. Remember your Friends can see information about your other Friends in your Profile.
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