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<ul><li>Do your research </li></ul><ul><li>Prepare your Marketing Materials </li></ul><ul><li>Develop your Marketing Plan ...
Do your research <ul><li>Goal:  Know your product - you </li></ul><ul><ul><ul><li>Develop a comprehensive list of your acc...
PAR Example <ul><li>P:   A regional bank with 120 branches was losing revenue opportunities because there was little cross...
Prepare your marketing materials <ul><li>Develop your  value proposition : </li></ul><ul><ul><li>Create a  PROFESSIONAL SU...
Marketing Materials:  Resume and Cover Letter <ul><li>Goal of the Resume is to: </li></ul><ul><ul><li>Convey who you are p...
Resume <ul><li>Start with your  PROFESSIONAL SUMMARY </li></ul><ul><li>Write in reverse chronology order </li></ul><ul><li...
<ul><li>PROFESSIONAL PROFILE OF I. M. SAMPLE </li></ul><ul><ul><li>PROFESSIONAL SUMMARY </li></ul></ul><ul><ul><li>4-5 sen...
Develop your Marketing Plan <ul><li>Goal:  get an appointment with the buyer:  i.e. an interview with the hiring manager <...
<ul><li>Marketing Plan  </li></ul><ul><li>Develop a list of: </li></ul><ul><ul><li>Target companies </li></ul></ul><ul><ul...
 
Closing the Deal <ul><li>Interview – closing questions </li></ul><ul><ul><ul><li>Ask the interviewer what the top 2-3 proj...
Closing the Deal <ul><li>Responding to a Job Offer   </li></ul><ul><li>Evaluate -  evaluate the offer along several dimens...
Summary <ul><li>Preparation is critical </li></ul><ul><li>You must work at Marketing yourself – networking is the key </li...
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How to Conduct a Highy Effective Job Search : Gary Erikson

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PP presentation by Gary Erikson used at the 6 association event

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Transcript of "How to Conduct a Highy Effective Job Search : Gary Erikson"

  1. 1. <ul><li>Do your research </li></ul><ul><li>Prepare your Marketing Materials </li></ul><ul><li>Develop your Marketing Plan </li></ul><ul><li>Gary Erickson </li></ul><ul><li>Executive Search Partners </li></ul>
  2. 2. Do your research <ul><li>Goal: Know your product - you </li></ul><ul><ul><ul><li>Develop a comprehensive list of your accomplishments </li></ul></ul></ul><ul><ul><ul><li>Write down 10 accomplishments for each of your last 10 years </li></ul></ul></ul><ul><ul><ul><li>Use PAR Format: </li></ul></ul></ul><ul><ul><ul><ul><li>Problem </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Action </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Results </li></ul></ul></ul></ul><ul><li>PAR’s help: </li></ul><ul><ul><ul><li>Improving self confidence </li></ul></ul></ul><ul><ul><ul><li>Resume writing </li></ul></ul></ul><ul><ul><ul><li>Networking </li></ul></ul></ul><ul><ul><ul><li>Interviewing </li></ul></ul></ul>
  3. 3. PAR Example <ul><li>P:   A regional bank with 120 branches was losing revenue opportunities because there was little cross channel selling. </li></ul><ul><li>A:  Implemented a multi-channel marketing program was developed and implemented that identified the next best bank product to promote to a new customer, what channel to use to communicate the message, and the timing and contact cadence. </li></ul><ul><li>R:   This program generated $25MM in new checking and savings deposits, 3,000 new credit card customers, and 500 new home mortgage customers.    </li></ul>Shorter: To improve revenue generation for a regional bank, , implemented a multi-channel marketing program that generated $25M in new checking deposits and 500 new mortgage customers.
  4. 4. Prepare your marketing materials <ul><li>Develop your value proposition : </li></ul><ul><ul><li>Create a PROFESSIONAL SUMMARY </li></ul></ul><ul><ul><ul><li>Summarizes who you are professionally and what you have to offer a potential employer </li></ul></ul></ul><ul><ul><ul><li>Short and focused - 4/5 sentences </li></ul></ul></ul><ul><li>EXAMPLE: </li></ul><ul><ul><li>Senior sales and marketing executive with 20+ years of increasing responsibility experience in sales, client services and marketing. Have been r </li></ul></ul><ul><ul><li>esponsible for up to $110MM in revenue and 45 employees. Have developed and delivered highly effective marketing solutions for customers across a wide spectrum of industry verticals and have given back to the industry by serving on an industry association board . </li></ul></ul>
  5. 5. Marketing Materials: Resume and Cover Letter <ul><li>Goal of the Resume is to: </li></ul><ul><ul><li>Convey who you are professionally </li></ul></ul><ul><ul><li>Make it obvious why you are a fit for the job to which you are applying </li></ul></ul><ul><ul><li>Provide the reader with your: </li></ul></ul><ul><ul><ul><li>Career history </li></ul></ul></ul><ul><ul><ul><li>Other information that adds depth to your profile </li></ul></ul></ul><ul><li>Goal of the cover letter is to e xplain why you are a fit for the position </li></ul><ul><ul><li>A separate cover letter is frequently not read </li></ul></ul><ul><ul><li>Provide a short paragraph in your email that explains why you are a fit for the position </li></ul></ul><ul><ul><li>Respond to the most important requirements listed   </li></ul></ul>
  6. 6. Resume <ul><li>Start with your PROFESSIONAL SUMMARY </li></ul><ul><li>Write in reverse chronology order </li></ul><ul><li>Include ALL positions and dates </li></ul><ul><li>Write in third person </li></ul><ul><li>Include specific accomplishments – use your PAR’s </li></ul><ul><li>Place EDUCATION at end </li></ul><ul><li>Length – one size does not fit all </li></ul><ul><ul><ul><li>Just out of college – 1 page </li></ul></ul></ul><ul><ul><ul><li>Non – executive positions – 2 pages </li></ul></ul></ul><ul><ul><ul><li>Executive positions – 3-4 pages - include </li></ul></ul></ul><ul><ul><ul><ul><li>Presentations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Honors/Awards </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Community Activities </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Any other significant items </li></ul></ul></ul></ul>
  7. 7. <ul><li>PROFESSIONAL PROFILE OF I. M. SAMPLE </li></ul><ul><ul><li>PROFESSIONAL SUMMARY </li></ul></ul><ul><ul><li>4-5 sentences – similar to your Elevator Speech </li></ul></ul><ul><ul><li>PROFESSIONAL HISTORY </li></ul></ul><ul><ul><li>Company Name, Location Dates </li></ul></ul><ul><ul><li>Summarize company – size, locations, business </li></ul></ul><ul><ul><ul><li>Title Dates </li></ul></ul></ul><ul><ul><ul><li>Summarize responsibilities including scope, budget, number of people, and to whom you reported </li></ul></ul></ul><ul><ul><ul><li>Significant accomplishments: </li></ul></ul></ul><ul><ul><ul><ul><li>• Par 1 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>• Par 2 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>• Par 3 </li></ul></ul></ul></ul><ul><ul><li>EDUCATION </li></ul></ul><ul><ul><li>RECOGNIZTIONS/AWARDS/PRESENTATIONS </li></ul></ul><ul><ul><li>COMMUNITY ACTIVITIES </li></ul></ul>
  8. 8. Develop your Marketing Plan <ul><li>Goal: get an appointment with the buyer: i.e. an interview with the hiring manager </li></ul><ul><li>You want someone in your network to recommend you to the hiring manager </li></ul><ul><li>You do this by networking </li></ul><ul><li>The marketing plan helps you plan, keep track of what you did, and follow-up </li></ul>
  9. 9. <ul><li>Marketing Plan </li></ul><ul><li>Develop a list of: </li></ul><ul><ul><li>Target companies </li></ul></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Recruiters </li></ul></ul><ul><li>Use internet resources to identify companies that are hiring and people you should meet (i.e. LinkedIn, Monster, Execunet, Indeed) </li></ul><ul><li>Add to this list as you network </li></ul><ul><li>Cull this list regularly to keep it manageable </li></ul><ul><li>Use the list to follow-up regularly with your network </li></ul>Name Company Phone Email Contact date Summary Follow-up
  10. 11. Closing the Deal <ul><li>Interview – closing questions </li></ul><ul><ul><ul><li>Ask the interviewer what the top 2-3 project, problems, or issues, the person hired would have to deal with in the next year. </li></ul></ul></ul><ul><ul><ul><li>Ask the interviewer how he felt your qualifications matched up against the position requirements. </li></ul></ul></ul><ul><li>Follow-up </li></ul><ul><ul><ul><li>Send thank you letter/email within 2 days </li></ul></ul></ul><ul><ul><ul><li>Contact for updates – every two weeks </li></ul></ul></ul>Copyrighted 2004 by Executive Search Partners
  11. 12. Closing the Deal <ul><li>Responding to a Job Offer </li></ul><ul><li>Evaluate - evaluate the offer along several dimensions. </li></ul><ul><ul><ul><li>Location, Compensation, Position, Company </li></ul></ul></ul><ul><ul><ul><li>Key question: 2 years from now, if I am interviewing for another position will this move look like a good move or a bad move </li></ul></ul></ul><ul><li>Negotiating changes to the offer </li></ul><ul><ul><ul><li>Negotiate in good faith – don’t keep changing the deal. </li></ul></ul></ul><ul><li>How long can you wait to respond to an offer? </li></ul><ul><ul><ul><li>3-4 days; sometimes up to a week </li></ul></ul></ul>
  12. 13. Summary <ul><li>Preparation is critical </li></ul><ul><li>You must work at Marketing yourself – networking is the key </li></ul><ul><li>Interviewing is a skill – you can develop it </li></ul><ul><li>Be persistent- finding a job is a full time job </li></ul>Copyrighted 2004 by Executive Search Partners
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