P: A regional bank with 120 branches was losing revenue opportunities because there was little cross channel selling.
A: Implemented a multi-channel marketing program was developed and implemented that identified the next best bank product to promote to a new customer, what channel to use to communicate the message, and the timing and contact cadence.
R: This program generated $25MM in new checking and savings deposits, 3,000 new credit card customers, and 500 new home mortgage customers.
Shorter: To improve revenue generation for a regional bank, , implemented a multi-channel marketing program that generated $25M in new checking deposits and 500 new mortgage customers.
Summarizes who you are professionally and what you have to offer a potential employer
Short and focused - 4/5 sentences
Senior sales and marketing executive with 20+ years of increasing responsibility experience in sales, client services and marketing. Have been r
esponsible for up to $110MM in revenue and 45 employees. Have developed and delivered highly effective marketing solutions for customers across a wide spectrum of industry verticals and have given back to the industry by serving on an industry association board .