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Thehuman career       is  to communicate
Humans are great users of tools                 Fig. 1) pointy stickAt the core of any major technological invention, sinc...
THE SOCIAL SPACESocial Networks    Social Media
Social NetworksA social network is a social structure made of nodes (which are generallyindividuals or organizations) that...
social networking    circa 2.5 million - 10,000 BC
Social Networking       today
Social Media
WHAT YOU NEED TO DO      Monitoringyour brand, products and services                                    Participation     ...
IN THE SOCIAL SPACE…HE OR SHE WHO PUBLISHES THE MOST WINS!
WHAT IT ISA content publishing and message distribution tool
CONTENT DEVELPMENT    Ole Million Face Puzzle
WHAT THE CONTENT LOOKS LIKE
WHERE THE CONTENT IS DISTRIBUTED                                                          YouTube                         ...
Thank You                  Stefan KoglerDirector of Innovation and Consumer Engagement                Duffey Petrosky     ...
Elevate Session 1 Stefan Kogler Presentation
Elevate Session 1 Stefan Kogler Presentation
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Elevate Session 1 Stefan Kogler Presentation

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Transcript of "Elevate Session 1 Stefan Kogler Presentation"

  1. 1. Thehuman career is to communicate
  2. 2. Humans are great users of tools Fig. 1) pointy stickAt the core of any major technological invention, since thebeginning of recorded history, has had its underpinnings in facilitating or augmenting comunication
  3. 3. THE SOCIAL SPACESocial Networks Social Media
  4. 4. Social NetworksA social network is a social structure made of nodes (which are generallyindividuals or organizations) that are tied by one or more specific types ofinterdependency, such as values, visions, ideas, financial exchange, friendship,kinship, dislike, conflict or trade. DP + Company
  5. 5. social networking circa 2.5 million - 10,000 BC
  6. 6. Social Networking today
  7. 7. Social Media
  8. 8. WHAT YOU NEED TO DO Monitoringyour brand, products and services Participation by you in social space
  9. 9. IN THE SOCIAL SPACE…HE OR SHE WHO PUBLISHES THE MOST WINS!
  10. 10. WHAT IT ISA content publishing and message distribution tool
  11. 11. CONTENT DEVELPMENT Ole Million Face Puzzle
  12. 12. WHAT THE CONTENT LOOKS LIKE
  13. 13. WHERE THE CONTENT IS DISTRIBUTED YouTube Greater Media Landing Page Podcasts www.yoursite.comContent Domination Platform Community Sites Greater Media Landing Page WordPress/Blogger Greater Media Concerts/Events Landing Page Industry Reviews
  14. 14. Thank You Stefan KoglerDirector of Innovation and Consumer Engagement Duffey Petrosky 39303 Country Club Drive, A18 Farmington Hills, MI 48331-3482 T: 248-489-8300 F: 248-994-1600 M: 248-941-1349 www.duffeypetrosky.com skogler@dp-company.com

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