CHAPTER 2
“BUSINESS LEADERS TODAY SAY THEIR COMPANIESCARE ABOUT MORE THAN PROFIT & LOSS, THAT THEYFEEL RESPONSIBLE TO SOCIETY AS A W...
CAUSE-MARKETING“A TYPE OF MARKETING EFFORT THAT PROMOTES SOCIAL& OTHER CHARITABLE CAUSES.”-EFFORTS BY A FOR PROFIT BUSINES...
“LIVESTRONG”-CAMPAIGN LAUNCHED IN MAY 2004 TO HELP THE “LANCEARMSTRONG FOUNDATION.”-NIKE MANUFACTURES THE BRACELETS & HOPE...
“SAVE LIDS TO SAVE LIVES”-YOPLAIT’S CAMPAIGN IN SUPPORT OF THE “SUSAN G.KOMEN FOR THE CURE.”-YOPLAIT PACKAGES SPECIFIC PRO...
“PRODUCT RED”-ONE OF THE LARGEST CAUSE-RELATED MARKETINGCAMPAIGNS TO DATE.-CREATED TO SUPPORT “THE GLOBAL FUND.”-FIGHTS AI...
“BREWING THE AMERICAN DREAM”-CAMPAIGN STARTED IN JUNE 2008 BY JIM KOCH, FOUNDER OFBOSTON BEER COMPANY TO HELP SMALL BUSINE...
“THE ONE FUND BOSTON”-PURPOSE: TO RAISE MONEY TO HELP FAMILIES MOST AFFECTED BY BOSTONMARATHON BOMBINGS-THE CORNERSTONE DO...
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The corporation chapter 2

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The corporation chapter 2

  1. 1. CHAPTER 2
  2. 2. “BUSINESS LEADERS TODAY SAY THEIR COMPANIESCARE ABOUT MORE THAN PROFIT & LOSS, THAT THEYFEEL RESPONSIBLE TO SOCIETY AS A WHOLE NOT JUSTTHEIR SHAREHOLDERS.”AGREE/DISAGREE
  3. 3. CAUSE-MARKETING“A TYPE OF MARKETING EFFORT THAT PROMOTES SOCIAL& OTHER CHARITABLE CAUSES.”-EFFORTS BY A FOR PROFIT BUSINESS THAT BENEFIT ANON-PROFIT ORGANIZATION.https://www.youtube.com/watch?v=E0P5YrFi2nA
  4. 4. “LIVESTRONG”-CAMPAIGN LAUNCHED IN MAY 2004 TO HELP THE “LANCEARMSTRONG FOUNDATION.”-NIKE MANUFACTURES THE BRACELETS & HOPED TORAISE $25 MILLION.-GOAL WAS REACHED IN 6 MONTHS.-OVER 80 MILLION HAVE BEEN SOLD TO DATE.LIVESTRONG COMMERCIAL
  5. 5. “SAVE LIDS TO SAVE LIVES”-YOPLAIT’S CAMPAIGN IN SUPPORT OF THE “SUSAN G.KOMEN FOR THE CURE.”-YOPLAIT PACKAGES SPECIFIC PRODUCTS WITH A PINKLID THAT CONSUMERS TURN IN, & IN TURN YOPLAITDONATES 10 CENTS FOR EACH LID.YOPLAIT COMMERCIAL
  6. 6. “PRODUCT RED”-ONE OF THE LARGEST CAUSE-RELATED MARKETINGCAMPAIGNS TO DATE.-CREATED TO SUPPORT “THE GLOBAL FUND.”-FIGHTS AIDS, TUBERCULOSIS, MALARIA-PARTICIPATING COMPANIES:-DELL, APPLE, STARBUCKS, GIORGIO ARMANI, THEGAPPRODUCT RED COMMERCIAL
  7. 7. “BREWING THE AMERICAN DREAM”-CAMPAIGN STARTED IN JUNE 2008 BY JIM KOCH, FOUNDER OFBOSTON BEER COMPANY TO HELP SMALL BUSINESSES.-MICROLOANS: FOOD & BEVERAGE SMALL BUSINESS OWNERSCAN APPLY FOR CAPITAL NEEDED TO START OR EXPAND ABUSINESS.-SPEED COACHING: SMALL BUSINESS OWNERS CAN MEETBOSTON BEER COMPANY EMPLOYEES FOR ADVICE ONMARKETING, ACCOUNTING, ETC.JIM KOCH INTERVIEW
  8. 8. “THE ONE FUND BOSTON”-PURPOSE: TO RAISE MONEY TO HELP FAMILIES MOST AFFECTED BY BOSTONMARATHON BOMBINGS-THE CORNERSTONE DONATION IS A $1 MILLION COMMITMENT FROM JOHN HANCOCK-JOHN HANCOCK HAS BEEN HEADQUARTERED IN BOSTON FOR MORE THAN 150YEARS-AS OF 04/23:-PUBLIC DONATIONS: $6+ MILLION-CORPORATE DONATIONS: $14+ MILLION-TOTAL: $20+ MILLION

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