CHAPTER 1 DISCUSSION QUESTIONS1) Who were jobbers?2) In 1720, what did the English Parliament do in response to corporate ...
WHAT COMES TO MIND WHEN YOU HEAR/READ THE WORD                “CORPORATION”           CORPORATION VS BUSINESS
WHAT IS A CORPORATION?CLIP 1: WHAT IS A CORPORATION?
-CORPORATION: A GROUP OF INDIVIDUALS WORKING TOGETHER TO SERVE AVARIETY OF OBJECTIVES.-“CORPUS”: LATIN “BODY OF PEOPLE.”-T...
ADVANTAGES/DISADVANTAGESADVANTAGES:1) LIMITED LIABILITY    -A PERSON’S FINANCIAL LIABILITY IS LIMITED TO THE    VALUE OF A...
THE CORPORATION HAS BECOME THE WORLD’S DOMINANT ECONOMIC                         INSTITUTIONWE ARE INESCAPABLY SURROUNDED ...
“THE CORPORATION’S DRAMATIC RISE TO  DOMINANCE IS ONE OF THE REMARKABLE  EVENTS OF MODERN HISTORY, NOT LEASTBECAUSE OF THE...
THE RISE OF THE CORPORATION IN EUROPE•EARLY ON, THE CORPORATION WAS ENGULFED IN CORRUPTION & FRAUD.•JOBBERSSTOCKBROKERS WH...
IMPORTANT INVENTIONS/CREATIONS       COTTON GIN: 1793
IMPORTANT INVENTIONS/CREATIONS       CLERMONT (1807)
IMPORTANT INVENTIONS/CREATIONSCUMBERLAND ROAD: CUMBERLAND, MD – VANDALIA, IL                 (1811-1839)
IMPORTANT INVENTIONS/CREATIONS       TELEGRAPH (1860)
IMPORTANT INVENTIONS/CREATIONSTRANSCONTINENTAL RAILROAD (1869)
THE RISE OF THE CORPORATION IN AMERICA     GREW OUT OF THE INDUSTRIAL REVOLUTION                 (MID 1700‘S - MID 1800’S)...
FIRST TRANSCONTINENTAL RAILROADFINISHED: MAY 10, 1860 AT PROMONTORY SUMMIT, UTAH
THE 2 FEDERALLY CHARTERED ENTERPRISES THAT BUILT THE                        RAILROAD:1)UNION PACIFIC RAILROAD CORPORATION2...
THE RAILROAD & COPORATE AMERICA-AS THE RAILROAD INDUSTRY GREW, SO DID THE NUMBER OFCORPORATIONS TO RUN IT-US LAID MORE THA...
ECONOMIC PARADIGM CHANGE: AGRARIAN TO MANUFACTURING-AS INDUSTRIES & FACTORIES AROSE, PEOPLE MOVED FROM FARM TOWNSTO CITIES...
REVOLUTIONARY TRANSFORMATION-NEW JERSEY & DELAWARE: SOUGHT TO ATTRACT CORPORATIONS BYGETTING RID OF UNPOPULAR GOVERNMENT R...
14TH AMENDMENTPASSED AT END OF CIVIL WAR TO GIVE EQUAL RIGHTS TO               AFRICAN-AMERICANS. “ NO STATE CAN DEPRIVE A...
CLIP 3: A LEGAL “PERSON”
THE CORPORATION AS A “PERSON”-THE SUPREME COURT DECISION RECONCEIVED THE CORPORATION AS AFREE & INDEPENDENT BEING-THE CORP...
AS THE CORPORATION’S SIZE & POWER GREW, SO DID THE NEED TO               DISSUADE PEOPLE’S FEARS OF IT.EARLY 1900’S: AMERI...
CORPORATE SOCIAL RESPONSIBILITY (CSR)-The deliberate inclusion of public interest into corporate decision-making.      -CS...
FOR CLASS PURPOSES:1) EMPLOYEES2) CUSTOMERS3) SOCIETY: COMMUNITY/ENVIRONMENT
EARLY CSR-1908: AT&T, ONE OF AMERICA’S LARGEST CORPORATIONS AT THAT TIME,HAD A MONOPOLY ON TELEPHONE SERVICES-LAUNCHED ADV...
EARLY CSR-GENERAL MOTORS WANTED TO CHANGE PUBLIC’S OPINION OF“CORPORATION” AS COLD, IMPERSONAL, & SUBJECT TO DISTRUST-USED...
CSR TECHNIQUES CORPORATIONS USED TO CRAFTIMAGES OF THEMSELVES AS SOCIALLY RESPONSIBLE
NEW CAPITALISM  BEFORE WE DISCUSS “NEW” CAPITALISM WE MUST FIRST UNDERSTAND                      REGULAR CAPITALISM-AN ECO...
NEW CAPITALISM-THE TREND OF SOFTENING A CORPORATION’S IMAGEWITH PROMISES OF GOOD CORPORATE CITIZENSHIP &PRACTICES OF BETTE...
SUSTAINABLE DEVELOPMENT-ARGUES THAT CORPORATIONS SHOULD MAKEDECISIONS BASED NOT ONLY ON SHORT-TERM FINANCIALFACTORS SUCH A...
BRANDING-SIMILAR TO BRANDING ON THE RANCH.-USED TO DIFFERENTIATE YOUR COMPANY (COW) FROM ALL OTHERCOMPANIES (CATTLE).-USED...
FORTUNE MAGAZINE’S WORLD’S MOST ADMIRED COMPANIES1)APPLE2)GOOGLE3)AMAZON.COM4)COCA-COLA5)STARBUCKS18) NIKE (ONLY SPORTS CO...
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The corporation chapter 1

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The corporation chapter 1

  1. 1. CHAPTER 1 DISCUSSION QUESTIONS1) Who were jobbers?2) In 1720, what did the English Parliament do in response to corporate high jinks?3) What was the South Sea Company?4) What did the Bubble Act make a criminal offense?5) What is the genius of the corporation as a business form and its reason for its remarkable rise?6) What does "limited liability" mean?7) How did NJ & Delaware seek to attract valuable incorporation business to their jurisdictions?8) Between 1898 & 1904, America went from having 1,800 corporations to having how many?9) By the end of the 19th century, courts had fully transformed the corporation into a what?10) In 1886 the Supreme Court decided that corporations should be protected by what Amendment?11) In 1908, AT&T launched an advertising campaign, the first of its kind, that aimed at doing what?12) What term is used to describe the trend of corporations crafting softened images of themselves withpromises of good corporate citizenship & practices of better wages & working conditions?13) What package of regulatory reforms designed to restore economic health by, among other things, curbingthe powers & freedoms of corporations, did President Roosevelt create in 1934?14) What was formed in 1973 which operated in cartel-like fashion to control the worlds oil supply?15) What was introduced in 1948 that enabled corporations to take advantage of their newfound mobility withoutsuffering punishing financial penalties?16) The deregulatory logic of economic globalization was deepened in 1993 with the creation of what?17) Fill in the blank: Corporations now ______________ society, perhaps more than governments themselves do.18) What do corporations use today to create unique & attractive personalities for themselves?
  2. 2. WHAT COMES TO MIND WHEN YOU HEAR/READ THE WORD “CORPORATION” CORPORATION VS BUSINESS
  3. 3. WHAT IS A CORPORATION?CLIP 1: WHAT IS A CORPORATION?
  4. 4. -CORPORATION: A GROUP OF INDIVIDUALS WORKING TOGETHER TO SERVE AVARIETY OF OBJECTIVES.-“CORPUS”: LATIN “BODY OF PEOPLE.”-THE MAIN OBJECTIVE:-TO EARN LARGE, GROWING, SUSTAINED, LEGAL RETURNS ($$$) FOR THEPEOPLE WHO OWN THE BUSINESS.-FORMS: -BUSINESS -GOVERNMENT -POLITICAL -RELIGIOUS -CHARITABLE (NON-PROFIT)
  5. 5. ADVANTAGES/DISADVANTAGESADVANTAGES:1) LIMITED LIABILITY -A PERSON’S FINANCIAL LIABILITY IS LIMITED TO THE VALUE OF A PERSON’S INVESTMENT2) PERPETUAL SUCCESSION -THE CONTINUATION OF A CORPORATION’S EXISTENCE DESPITE THE DEATH, BANKRUPTCY, EXIT FROM THE BUSINESS, ETC. OF ANY OWNER/MEMBERDISADVANTAGES:1) COST & TIME TO ESTABLISH & MAINTAIN2) LEGAL REQUIREMENTS & REGULATORY RED TAPE
  6. 6. THE CORPORATION HAS BECOME THE WORLD’S DOMINANT ECONOMIC INSTITUTIONWE ARE INESCAPABLY SURROUNDED BY THEIR CULTURE, ICONOGRAPHY, & IDEAOLOGYCORPORATIONS:GOVERN OUR LIVESDETERMINE WHAT WE EATWHAT WE WATCHWHAT WE WEARWHERE WE WORKWHAT WE DO
  7. 7. “THE CORPORATION’S DRAMATIC RISE TO DOMINANCE IS ONE OF THE REMARKABLE EVENTS OF MODERN HISTORY, NOT LEASTBECAUSE OF THE INSTITUTION’S INAUSPICIOUS BEGINNINGS.” HISTORY CLIP 2: BIRTH & EVOLUTION
  8. 8. THE RISE OF THE CORPORATION IN EUROPE•EARLY ON, THE CORPORATION WAS ENGULFED IN CORRUPTION & FRAUD.•JOBBERSSTOCKBROKERS WHO PROWLED LONDON’S COFFEE SHOPS IN SEARCH OF INVESTORS TO SELL SHARES INBOGUS COMPANIES.•SOUTH SEA COMPANY:CORPORATION FORMED TO CARRY ON EXCLUSIVE TRADE (MONOLOPY) WITH SPANISH COLONIES OF SOUTHAMERICA. IN EXCHANGE, IT ASSUMED THE NATIONAL DEBT ENGLAND INCURRED DURING THE WAR OF SPANISHSUCCESSION.•SOUTH SEA BUBBLE:TO WIN OVER POLITICIANS, THE COMPANY GAVE STOCKS IN THEIR BUSINESS. THE POLITICIANS THEN SOLDTHEM BACK TO THE COMPANY FOR PROFIT.•BUBBLE ACT:CRIMINAL OFFENSE TO CREATE A COMPANY PRESUMING TO BE A CORPORATE BODY & TO ISSUE TRANSFERABLESTOCKS WITHOUT LEGAL AUTHORITY.•1720: ENGLISH PARLIAMENT OUTLAWED THE CORPORATION.
  9. 9. IMPORTANT INVENTIONS/CREATIONS COTTON GIN: 1793
  10. 10. IMPORTANT INVENTIONS/CREATIONS CLERMONT (1807)
  11. 11. IMPORTANT INVENTIONS/CREATIONSCUMBERLAND ROAD: CUMBERLAND, MD – VANDALIA, IL (1811-1839)
  12. 12. IMPORTANT INVENTIONS/CREATIONS TELEGRAPH (1860)
  13. 13. IMPORTANT INVENTIONS/CREATIONSTRANSCONTINENTAL RAILROAD (1869)
  14. 14. THE RISE OF THE CORPORATION IN AMERICA GREW OUT OF THE INDUSTRIAL REVOLUTION (MID 1700‘S - MID 1800’S)-INDUSTRIALIZATION IN AMERICA INVOLVED 3 IMPORTANTDEVELOPMENTS:1) TRANSPORTATION2) ELECTRICITY3) TECHNOLOGY
  15. 15. FIRST TRANSCONTINENTAL RAILROADFINISHED: MAY 10, 1860 AT PROMONTORY SUMMIT, UTAH
  16. 16. THE 2 FEDERALLY CHARTERED ENTERPRISES THAT BUILT THE RAILROAD:1)UNION PACIFIC RAILROAD CORPORATION2)CENTRAL PACIFIC RAILROAD COMPANY
  17. 17. THE RAILROAD & COPORATE AMERICA-AS THE RAILROAD INDUSTRY GREW, SO DID THE NUMBER OFCORPORATIONS TO RUN IT-US LAID MORE THAN 100,000 MILES OF TRACK BETWEEN 1865-1885-BY MIDDLE OF 19TH CENTURY, MIDDLE-CLASS PEOPLE BEGAN TOINVEST IN CORPORATE SHARES OF RAILROAD CORPORATIONS-LIMITIED LIABILITY BORN -LIABILITY OF SHAREHOLDERS LIMITIED TO THE AMOUNTS THEY INVESTED IN A COMPANY
  18. 18. ECONOMIC PARADIGM CHANGE: AGRARIAN TO MANUFACTURING-AS INDUSTRIES & FACTORIES AROSE, PEOPLE MOVED FROM FARM TOWNSTO CITIES.-BY 1900 3 AMERICAN CITIES HAD A POPULATION OVER 1 MILLION: NEW YORK: 3.5 MILLION CHICAGO: 1.7 MILLION PHILADELPHIA: 1.3 MILLION
  19. 19. REVOLUTIONARY TRANSFORMATION-NEW JERSEY & DELAWARE: SOUGHT TO ATTRACT CORPORATIONS BYGETTING RID OF UNPOPULAR GOVERNMENT RESTRICTIONSDEREGULATION:-THE REMOVAL OR REDUCTION OF GOVERNMENT CONTROL ON HOWBUSINESS IS DONE.
  20. 20. 14TH AMENDMENTPASSED AT END OF CIVIL WAR TO GIVE EQUAL RIGHTS TO AFRICAN-AMERICANS. “ NO STATE CAN DEPRIVE A PERSON OF LIFE, LIBERTY, OR PROPERTY WITHOUT DUE PROCESS.”CORPORATIONS ARGUED THAT THEY ARE A “PERSON” & IN 1886 THE SUPREME COURT AGREED.
  21. 21. CLIP 3: A LEGAL “PERSON”
  22. 22. THE CORPORATION AS A “PERSON”-THE SUPREME COURT DECISION RECONCEIVED THE CORPORATION AS AFREE & INDEPENDENT BEING-THE CORPORATION ENJOYS MANY OF THE RIGHTS OF CITIZENS SUCH ASTHE ABILITY TO: -OWN PROPERTY -SIGN BINDING CONTRACTS -PAY TAXES -HAVE CERTAIN CONSTITUTIONAL RIGHTS -PARTICIPATE IN SOCIETY-CORPORATIONS ALSO HAVE RIGHTS NOT GRANTED TO INDIVIDUAL CITIZENS -THE RIGHT TO SIGN TREATIES
  23. 23. AS THE CORPORATION’S SIZE & POWER GREW, SO DID THE NEED TO DISSUADE PEOPLE’S FEARS OF IT.EARLY 1900’S: AMERICANS VIEWED CORPORATIONS AS THREATENING TO THEIR SOCIAL INSTITUTIONS & GOVERNMENTS.CORPORATIONS HAVE HAD TO DEVELOP WAYS TO SOFTEN THEIR IMAGE WITH THE PUBLIC.
  24. 24. CORPORATE SOCIAL RESPONSIBILITY (CSR)-The deliberate inclusion of public interest into corporate decision-making. -CSR honors the 3 P’s: -People, Planet, Profit-Shareholders vs StakeholdersShareholder:-An individual, group, or organization that legally owns shares ofstock in a company. *Has a financial stake in the company.Stakeholder:-A person, group, or organization that affects or can be affected byan organizations actions. *Has an interest in the company.
  25. 25. FOR CLASS PURPOSES:1) EMPLOYEES2) CUSTOMERS3) SOCIETY: COMMUNITY/ENVIRONMENT
  26. 26. EARLY CSR-1908: AT&T, ONE OF AMERICA’S LARGEST CORPORATIONS AT THAT TIME,HAD A MONOPOLY ON TELEPHONE SERVICES-LAUNCHED ADVERTISING CAMPAIGN AIMED TO PERSUADE A SKEPTICALPUBLIC TO LIKE THE COMPANY-1908 – LATE 1930’S: REFERED TO ITSELF AS A “FRIEND & NEIGHBOR”
  27. 27. EARLY CSR-GENERAL MOTORS WANTED TO CHANGE PUBLIC’S OPINION OF“CORPORATION” AS COLD, IMPERSONAL, & SUBJECT TO DISTRUST-USED “FAMILY” TO GIVE ITSELF A MORE PERSONAL, HUMAN, FRIENDLYIMAGE
  28. 28. CSR TECHNIQUES CORPORATIONS USED TO CRAFTIMAGES OF THEMSELVES AS SOCIALLY RESPONSIBLE
  29. 29. NEW CAPITALISM BEFORE WE DISCUSS “NEW” CAPITALISM WE MUST FIRST UNDERSTAND REGULAR CAPITALISM-AN ECONOMIC SYSTEM BASED ON FREE ENTERPRISE.1) LITTLE GOVERNMENT INTERVENTION (DEREGULATION).2) OPEN COMPETITION (FREE MARKET)
  30. 30. NEW CAPITALISM-THE TREND OF SOFTENING A CORPORATION’S IMAGEWITH PROMISES OF GOOD CORPORATE CITIZENSHIP &PRACTICES OF BETTER WAGES & WORKING CONDITIONSWITHOUT THE PUSH OF GOVERNMENTS & UNIONS.-STATES THAT CORPORATIONS NEED TO TAKE CARE OFTHEIR EMPLOYEES.-BELIEVED CAPITALISM WOULD NOT SURVIVE UNLESSEQUALITY & COOPERATION EXISTED BETWEEN WORKERS& CAPITALISTS.
  31. 31. SUSTAINABLE DEVELOPMENT-ARGUES THAT CORPORATIONS SHOULD MAKEDECISIONS BASED NOT ONLY ON SHORT-TERM FINANCIALFACTORS SUCH AS PROFITS OR DIVIDENDS, BUT ALSOBASED ON THE LONG-TERM SOCIAL & ENVIRONMENTALCONSEQUENCES OF THEIR ACTIVITIES.-STATES THAT CORPORATIONS NEED TO TAKE CARE OFTHE ENVIRONMENT.
  32. 32. BRANDING-SIMILAR TO BRANDING ON THE RANCH.-USED TO DIFFERENTIATE YOUR COMPANY (COW) FROM ALL OTHERCOMPANIES (CATTLE).-USED BY CORPORATIONS TO CREATE UNIQUE & ATTRACTIVEPERSONALITIES FOR THEMSLEVES.-CORPORATIONS’ BRAND IDENTITIES ARE PERSONIFICATIONS OFWHO THEY ARE & WHERE THEY’VE COME FROM.-ENABLES THEM TO CREATE INTELLECTUAL & EMOTIONAL BONDSWITH THE GROUPS THAT THEY DEPEND ON: -CONSUMERS & EMPLOYEES
  33. 33. FORTUNE MAGAZINE’S WORLD’S MOST ADMIRED COMPANIES1)APPLE2)GOOGLE3)AMAZON.COM4)COCA-COLA5)STARBUCKS18) NIKE (ONLY SPORTS COMPANY IN TOP 50)

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