Supersize me

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  • 1. SUPERSIZE ME DISCUSSION QUESTIONS 1) HOW MANY AMERICANS EAT A MEAL IN A FAST FOOD RESTAURANT DAILY? 2) IN GENERAL, WHAT IS MORGAN’S HEALTH STATUS AT THE BEGINNING OF THIS PROJECT? 3) WHAT EFFECTS DO THE DOCTORS THINK THIS PROJECT WILL HAVE ON MORGAN? 4) WHAT ARE MORGAN’S STARTING WEIGHT & BODY FAT PERCENTAGE? 5) HOW MANY CALORIES SHOULD MORGAN EAT EACH DAY TO MAINTAIN HIS WEIGHT? 6) HOW MANY CALORIES DOES MORGAN EAT EACH DAY ON HIS MCDONALD’S DIET? 7) HOW MANY STEPS IN A MILE OF WALKING? 8) HOW MANY STEPS DOES AN AVERAGE OFFICE WORKER TAKE IN A DAY? 9) HOW MANY STEPS DOES MORGAN LIMIT HIMSELF TO? 10) HOW MANY MCDONALD’S ARE THERE IN MANHATTAN? 11) WHAT ARE MORGAN’S RULES FOR THIS PROJECT? 12) WHAT WAYS DOES MCDONALD’S MARKET DIRECTLY TO CHILDREN? 13) HOW MANY SLICES OF BREAD DOES 1 BAGEL EQUAL? 14) HOW MANY CALORIES IN A SUPERSIZE FRIES?
  • 2. 15) HOW MANY CALORIES IN A SMALL FRIES? 16) WHAT HAS HAPPENED TO THE RATE OF OBESITY IN CHILDREN & TEENS IN THE US IN RECENT YEARS? 17) WITH OUR CURRENT DIET, 1 IN 4 AMERICANS WILL DEVELOP WHAT DISEASE? 18) WHAT ARE THE LONG TERM IMPACTS IF A CHILD DEVELOPS DIABETES BEFORE AGE 15? 19) HOW DOES MORGAN FEEL AFTER HIS FIRST SUPERSIZE MEAL? 20) ONE OF THE SCIENTISTS INTERVIEWED REFERS TO US EATING IN A “TOXIC ENVIRONMENT.” WHAT DOES HE MEAN? 21) WHAT IS THE FATTEST STATE? CITY? 22) HOW MUCH WEIGHT DOES MORGAN GAIN IN 5 DAYS? 23) WHAT ARE THE RESULTS OF MORGAN’S FIRST BLOOD TESTS? 24) WHY IS THE HEALTH OF MORGAN’S LIVER THAT DECLINES THE MOST DURING THE PROJECT? 25) ON DAY 21, WHAT DO MORGAN’S DOCTORS TELL HIM TO DO? WHY? 26) WHAT ARE THE RESULTS OF MORGAN’S FINAL WEIGH IN? 27) HOW LONG DOES IT TAKE MORGAN TO LOSE ALL THE WEIGHT HE GAINED DURING THE PROJECT?
  • 3. THE DOCUMENTARY
  • 4.
    • STARRING: MORGAN SPURLOCK
    • RELEASE DATE: MAY 7, 2004
    • BUDGET: $65,000 (PRODUCTION) & $1 MILLION (ADVERTISING)
    • BOX OFFICE: $20,641,054 WORLDWIDE (12TH HIGHEST-GROSSING DOCUMENTARY OF ALL TIME)
    • NOMINATED FOR AN ACADEMY AWARD FOR BEST DOCUMENTARY FEATURE BUT LOST TO THE FILM “BORN INTO BROTHELS” (ABOUT THE CHILDREN OF PROSTITUTES IN INDIA)
  • 5. THE EXPERIMENT February 1 to March 2, 2003 30 DAYS
  • 6.
    • THE RULES
    • Must fully eat three McDonald's meals per day (breakfast, lunch, and dinner).
    • Must consume every item on the McDonald's menu at least once. (he managed this in nine days).
    • Must only ingest items that are offered on the McDonald's menu, including bottled water.
    • He must Super Size the meal when offered (he is not able to Super Size by his own accord).
    • He will attempt to walk about as much as a typical U.S citizen, based on a suggested figure of 5,000 standardized distance steps per day.
  • 7. THE REASONS FOR THE EXPERIMENT
  • 8. 1) TO EXPLORE THE INCREASING SPREAD OF OBESITY THROUGHOUT U.S. SOCIETY, WHICH THE SURGEON GENERAL HAS DECLARED AN “EPIDEMIC.” 2) TO EXPLORE THE FAST FOOD INDUSTRY’S CORPORATE INFLUENCE, INCLUDING HOW IT ENCOURAGES POOR NUTRITION FOR ITS OWN PROFIT.
  • 9. MORGAN’S PRE-EXPERIMENT HEALTH
  • 10.
    • AGE: 32
    • WEIGHT: 185.5 POUNDS
    • BODY FAT: 11%
    • TOTAL CHOLESTEROL: 168 (LESS THAN 200 IS EXCELLENT)
    • FITNESS: ABOVE AVERAGE FOR HIS AGE GROUP
  • 11. THE TARGET
  • 12.
    • WORLD’S LARGEST CHAIN OF HAMBURGER FAST FOOD RESTAURANTS (OVER 31,000 RESTAURANTS WORLDWIDE).
    • SERVING NEARLY 58 MILLION CUSTOMERS DAILY IN 119 COUNTRIES.
    • GENERATED OVER $24 BILLION IN REVENUE IN 2010.
    • FOUNDED IN 1940 BY RICHARD & MAURICE MCDONALD AS A BBQ RESTAURANT.
    • IN 1948 THEY CHANGED FROM BBQ TO A HAMBURGER STAND.
    • IN 1955 RAY KROC BOUGHT THE FRANCHISE FROM THE BROTHERS & OVERSAW ITS WORLDWIDE GROWTH.
    • THE MCDONALD’S HEADQUARTERS COMPLEX (MCDONALD’S PLAZA) IS LOCATED IN OAK BROOK, ILLINOIS.
  • 13.
    • MANHATTAN
    • MORE MCDONALD’S (83) IN MANHATTAN (22.4 SQUARE MILES) THAN ANYWHERE ELSE IN THE WORLD
    • NEARLY 4 PER SQUARE MILE
    • TWICE AS MANY MCDONALD’S THAN BK’S
    • MORE MCDONALD’S THAN KFC, WENDY’S, POPEYE’S, & TACO BELLS COMBINED.
  • 14. BIG MAC: INSIDE THE MCDONALD’S EMPIRE
  • 15. OBESITY IN AMERICA
  • 16.
    • THE FILM’S STATISTICS
    • AMERICA IS FATTEST NATION IN THE WORLD.
    • NEARLY 100 MILLION AMERICANS ARE EITHER OVERWEIGHT OR OBESE.
    • MORE THAN 60% OF US ADULTS ARE EITHER OVERWEIGHT OR OBESE.
    • SINCE 1980 THE TOTAL NUMBER OF OBESE & OVERWEIGHT AMERICANS HAS DOUBLED.
    • TWICE AS MANY CHILDREN & 3 TIMES AS MANY ADOLESCENTS ARE OVERWEIGHT OR OBESE THAN IN 1980.
    • 400,000 DEATHS/YEAR ARE A RESULT OF OBESITY RELATED ILLNESSES.
    • MORE THAN 60% OF AMERICANS DO NOT GET ANY EXERCISE.
  • 17.
    • TODAY’S STATISTICS
    • 58 MILLION AMERICANS ARE OVERWEIGHT.
    • 40 MILLION AMERICANS ARE OBESE.
    • 3 MILLION AMERICANS ARE MORBIDLY OBESE.
    • 8 OUT OF 10 25+ YEAR OLDS ARE OVERWEIGHT.
    • 60 MILLION AMERICANS 20+ YEAR OLDS ARE OBESE.
    • 9 MILLION CHILDREN & TEENS (6-19) ARE OVERWEIGHT.
    • 78% OF AMERICANS DO NOT MEET BASIC ACTIVITY LEVEL RECOMMENDATIONS.
    • 25% OF AMERICANS ARE COMPLETELY SEDENTARY.
  • 18. FATTEST STATE IN AMERICA (FILM) MISSISSIPPI 1 IN 4 PEOPLE ARE OBESE
  • 19. FATTEST STATE IN AMERICA (2011) MISSISSIPPI (6TH YEAR IN A ROW) 34.4% ARE OBESE 34.8% HAVE HYPERTENSION
  • 20. FATTEST CITY IN AMERICA (FILM) DETROIT, MICHIGAN
  • 21. FATTEST CITY IN AMERICA (2011) LEXINGTON, KENTUCKY
  • 22.
    • IN 1991 NO STATES HAD OBESITY LEVELS OVER 15%.
    • TODAY, COLORADO IS THE ONLY STATE WITH OBESITY LEVELS BELOW 20%.
    • 12 STATES HAVE OBESITY LEVELS OVER 30%.
  • 23.
    • WHEN AMERICANS HAVE A PROBLEM THERE’S ONLY ONE THING TO DO……….
    • BLAME SOMEONE ELSE
    • “ THE TOXIC ENVIRONMENT”
    • AN ENVIRONMENT WHERE CONSTANT ACCESS TO CHEAP, FAT LADEN FOODS & INACTIVITY HAS BECOME THE NORM.
    • -MORE THAN 3 MILLION SODA VENDING MACHINES IN AMERICA
    • (1 PER 97 AMERICANS).
    • -25% OF AMERICANS LIVE A COMPLETELY SEDENTARY LIFE.
  • 24.
    • THE MCDONALD’S LAWSUIT
    • PELMAN V. MCDONALD’S CORPORATION
    • THE PARENTS OF 2 GIRLS FILED A LAWSUIT IN NY CLAIMING MCDONALD’S WAS TO BLAME FOR THEIR DAUGHTERS’ OBESITY.
    • THE RULING
    • JUDGE ROBERT SWEET RULED THAT MCDONALD’S IS NOT RESPONSIBLE FOR AN INDIVIDUAL’S OBEITY.
    • "Every responsible person understands what is in products such as hamburgers and fries, as well as the consequence to one's waistline, and potentially to one's health, of excessively eating those foods over a prolonged period of time.”
    • MCDNALD’S LAWYERS
  • 25. MARKETING TO KIDS
  • 26.
    • CRADLE TO THE GRAVE BRANDING
    • A MARKETING TECHNIQUE WHEREBY COMPANIES WANT TO GET US TO BE CUSTOMERS AS EARLY IN OUR LIVES AS POSSIBLE & KEEP US AS CUSTOMERS AS LATE IN OUR LIVES AS POSSIBLE.
  • 27.  
  • 28.  
  • 29. MORGAN’S POST-EXPERIMENT HEALTH
  • 30.
    • WEIGHT: 210 POUNDS
    • -GAINED 24.5 POUNDS
    • -IT TOOK MORGAN 14 MONTHS TO LOSE ALL OF THE WEIGHT
    • BODY FAT: 18%
    • -INCREASED 7%
    • TOTAL CHOLESTEROL: 230
    • -INCREASED 62
    • IN ADDITION HE EXPERIENCED MOOD SWINGS, FAT ACCUMULATION IN HIS LIVER, & SEXUAL DYSFUNCTION.