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Chapter 2

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Chapter 2 Chapter 2 Presentation Transcript

  • CHAPTER 2 DISCUSSION QUESTIONS1) Explain the differences between creativity, innovation, &entrepreneurship.2) Can creativity be taught?3) State & summarize the 10 barriers to creativity.4) Summarize each of the 7 steps in the creative process.5) Explain the difference between left & right brain thinking.6) Explain the difference between convergent & divergentthinking.7) Explain each of the following techniques for improving thecreative process:A) Brainstorming.B) Mind-Mapping.C) TRIZ.D) Rapid Prototyping.
  • CREATIVITY EXERCISES CREATIVITY CLIP
  • CREATIVITY-THE ABILITY TO DEVELOP NEW IDEAS & TO DISCOVERNEW WAYS OF LOOKING AT PROBLEMS &OPPORTUNITIES.
  • INNOVATION-THE ABILITY TO APPLY CREATIVE SOLUTIONS TOPROBLEMS & OPPORTUNITIES TO ENHANCE OR TOENRICH PEOPLE’S LIVES.
  • CREATIVITY + INNOVATION = ENTREPRENEURSHIP•CREATIVITY:-THINKING NEW THINGS•INNOVATION:-DOING NEW THINGS•ENTREPRENEURSHIP:-THE RESULT OF A DISCIPLINED, SYSTEMATIC PROCESSOF APPLYING CREATIVITY & INNOVATION TO NEEDS &OPPORTUNITIES IN THE MARKETPLACE.-INVOLVES APPLYING FOCUSED STRATEGIES TO NEWIDEAS & NEW INSIGHTS TO CREATE A PRODUCT/SERVICETHAT SATISFIES CUSTOMERS’ NEEDS OR SOLVES THEIRPROBLEMS.
  • CREATIVE/INNOVATIVE ENTREPRENEURSHIP
  • INNOVATIVE/CREATIVE MICROBREWERIES
  • KNOWN FOR EXPERIMENTAL/EXTREME BEERS WITH NON- STANDARD INGREDIENTS.RAISON D’ETRE(THE REASON FOR THEEXISTENCE OF SOMETHING)INGREDIENT: GREEN RAISINS
  • 100 BARREL SERIES-CELEBRATES THE BREWING TALENTS & CREATIVITY OFHARPOON BREWERS.-FROM EXPERIMENTAL STYLES TO INTERPRETATIONS OF OLDFAVORITES, THE BEER IS BREWED IN A LIMITED BATCH & IS APERSONAL EXPRESSION OF THE ART OF BREWING.
  • ECO-BREW-THE BREWERY BELIEVES IN FINDING WAYS TO MINIMIZE THEENVIRONMENTAL IMPACT THE BREWERY HAS ON THE ENVIRONMENT.-ONE WAY IS THROUGH “SPENT MASH.”-LONGTRAIL PRODUCES OVER 8 TONS OF SPENT MASH EVERY DAY WHICHTHEY OFFER TO LOCAL DAIRY FAMERS TO FFED THEIR COWS AS ANALTERNATIVE TO THE HIGH COSTS OF OTHER FEED.