Chapter 2

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Chapter 2

  1. 1. CHAPTER 2 DISCUSSION QUESTIONS 1) Explain the differences between creativity, innovation, & entrepreneurship. 2) Can creativity be taught? 3) State & summarize the 10 barriers to creativity. 4) Summarize each of the 7 steps in the creative process. 5) Explain the difference between left & right brain thinking. 6) Explain the difference between convergent & divergent thinking. 7) Explain each of the following techniques for improving the creative process: A) Brainstorming. B) Mind-Mapping. C) TRIZ. D) Rapid Prototyping.
  2. 2. CREATIVITY CLIP CREATIVITY EXERCISES
  3. 3. CREATIVITY -THE ABILITY TO DEVELOP NEW IDEAS & TO DISCOVER NEW WAYS OF LOOKING AT PROBLEMS & OPPORTUNITIES.
  4. 4. INNOVATION -THE ABILITY TO APPLY CREATIVE SOLUTIONS TO PROBLEMS & OPPORTUNITIES TO ENHANCE OR TO ENRICH PEOPLE’S LIVES.
  5. 5. <ul><li>CREATIVITY + INNOVATION = ENTREPRENEURSHIP </li></ul><ul><li>CREATIVITY: </li></ul><ul><li>-THINKING NEW THINGS </li></ul><ul><li>INNOVATION: </li></ul><ul><li>-DOING NEW THINGS </li></ul><ul><li>ENTREPRENEURSHIP: </li></ul><ul><li>-THE RESULT OF A DISCIPLINED, SYSTEMATIC PROCESS OF APPLYING CREATIVITY & INNOVATION TO NEEDS & OPPORTUNITIES IN THE MARKETPLACE. </li></ul><ul><li>-INVOLVES APPLYING FOCUSED STRATEGIES TO NEW IDEAS & NEW INSIGHTS TO CREATE A PRODUCT/SERVICE THAT SATISFIES CUSTOMERS’ NEEDS OR SOLVES THEIR PROBLEMS. </li></ul>
  6. 6. CREATIVE/INNOVATIVE ENTREPRENEURSHIP
  7. 7. INNOVATIVE/CREATIVE MICROBREWERIES
  8. 8. KNOWN FOR EXPERIMENTAL/EXTREME BEERS WITH NON-STANDARD INGREDIENTS. RAISON D’ETRE (THE REASON FOR THE EXISTENCE OF SOMETHING) INGREDIENT: GREEN RAISINS
  9. 9. 100 BARREL SERIES -CELEBRATES THE BREWING TALENTS & CREATIVITY OF HARPOON BREWERS. -FROM EXPERIMENTAL STYLES TO INTERPRETATIONS OF OLD FAVORITES, THE BEER IS BREWED IN A LIMITED BATCH & IS A PERSONAL EXPRESSION OF THE ART OF BREWING.
  10. 10. ECO-BREW -THE BREWERY BELIEVES IN FINDING WAYS TO MINIMIZE THE ENVIRONMENTAL IMPACT THE BREWERY HAS ON THE ENVIRONMENT. -ONE WAY IS THROUGH “SPENT MASH.” -LONGTRAIL PRODUCES OVER 8 TONS OF SPENT MASH EVERY DAY WHICH THEY OFFER TO LOCAL DAIRY FAMERS TO FFED THEIR COWS AS AN ALTERNATIVE TO THE HIGH COSTS OF OTHER FEED.
  11. 11. CAN CREATIVITY & INNOVATION BE TAUGHT?
  12. 12. LEFT BRAIN VS RIGHT BRAIN
  13. 13. DO YOU SEE THE DANCER TURNING CLOCKWISE OR COUNTER CLOCKWISE? CLOCKWISE = RIGHT BRAIN COUNTER CLOCKWISE = LEFT BRAIN
  14. 14. BARRIERS TO CREATIVITY
  15. 15. 1) SEARCHING FOR THE ONE RIGHT ANSWER. -MORE OFTEN THAN NOT, THERE IS NOT JUST ONE RIGHT ANSWER. DEPENDING ON THE PROBLEM, MANY SOLUTIONS MAY BE APPLICABLE.
  16. 16. 2) FOCUSING ON BEING LOGICAL. -LOGICAL THINKING CAN RESTRICT CREATIVITY. INTUITION: -BASED ON THE ACCUMULATED KNOWLEDGE & EXPERIENCES A PERSON ENCOUNTERS OVER THE COURSE OF A LIFETIME. -NEEDS TO BE UNLOCKED FROM OUR SUBCONSCIOUS, & LOGICAL THINKING PREVENTS US FROM UNLOCKING IT.
  17. 17. 3) BLINDLY FOLLOWING THE RULES -SOMETIMES COLORING OUTSIDE THE LINES IS A GOOD THING. BREAKING EXISTING RULES ALLOWS US TO SEE NEW WAYS OF DOING THINGS.
  18. 18. 4) CONSTANTLY BEING PRACTICAL. -BREAKING AWAY FROM PRACTICALITY FREES THE MIND TO CONSIDER CREATIVE SOLUTIONS THAT OTHERWISE MIGHT NEVER ARISE. -ALLOWS ENTREPRENEURS TO CONSIDER TAKING A PRODUCT/CONCEPT FROM ONE AREA & PLACING IT IN A TOTALLY DIFFERENT APPLICATION.
  19. 19. 5) VIEWING PLAY AS FRIVOLOUS. -THERE IS A CLOSE RELATIONSHIP BETWEEN THE “ HAHA ” OF HUMOR & THE “ AHA ” OF DISCOVERY. -PLAY PROVIDES THE OPPORTUNITY TO REINVENT REALITY & TO REFORMULATE ESTABLISHED WAYS OF DOING THINGS.
  20. 20. 6) BECOMING OVERLY SPECIALIZED. -DEFINING A PROBLEM TO A SPECIFIC AREA (MARKETING/PRODUCTION/ETC) LIMITS THE ABILITY TO SEE HOW IT MIGHT BE RELATED TO OTHER ISSUES.
  21. 21. 7) AVOIDING AMBIGUITY. -BEING EXCESSIVELY DETAIL ORIENTED IN AN IMAGINATIVE SITUATION TENDS TO STIFLE CREATIVITY. -AMBIGUITY REQUIRES US TO CONSIDER AT LEAST 2 DIFFERENT, OFTEN CONTRADICTORY, IDEAS WHICH IS A DIRECT CHANNEL TO CREATIVITY.
  22. 22. 8) FEARING LOOKING FOOLISH. -NEW IDEAS ARE RARELY BORN IN A CONFORMING ENVIRONMENT. - CREATIVE DESTRUCTION: RETHINKING CONVENTIONAL ASSUMPTIONS & DISCARDING THOSE THAT ARE NO LONGER USEFUL. -BE A HOLDEN CAULFIELD NOT A NICK CARRAWAY.
  23. 23. 9) FEARING MISTAKES & FAILURE. -TRYING SOMETHING NEW OFTEN LEADS TO FAILURE. HOWEVER, FAILURE IS NOT AN END. IT IS A LEARNING EXPEREINCE ON THE WAY TO SUCCESS. - ” DO OR DO NOT. THERE IS NO TRY. ”
  24. 24. 10) BELIEVING: “ I ’ M NOT CREATIVE ” -SEARCH FOR SOLUTIONS TO PROBLEMS TO EXCUSES. -NOT BELIEVING IN YOURSELF & YOUR ABILITIES IS SELF-DEFEATING. -REMEMBER, CONFIDENCE IS MAIN CHARACTERSITIC OF A SUCCESSFUL ENTREPRENEUR.
  25. 25. CONVERGENT VS DIVERGENT THINKING
  26. 26. CONVERGENT THINKING -THE ABILITY TO SEE SIMILARITIES & THE CONNECTIONS AMONG VARIOUS DATA & EVENTS. -A THOUGHT PROCESS WHICH FOLLOWS A PARTICULAR SET OF LOGICAL STEPS TO ARRIVE AT ONE SOLUTION. CHRIS SAVARESE & RadarGolf RADIO FREQUENCY IDENTITY TAGS (RFID)
  27. 27. DIVERGENT THINKING -THE ABILITY TO SEE THE DIFFERENCES AMONG VARIOUS DATA & EVENTS. -A THOUGHT PROCESS OR METHOD TO GENERATE IDEAS BY EXPLORING MANY POSSIBLE SOLUTIONS.
  28. 28. TECHNIQUES FOR IMPROVING THE CREATIVE PROCESS
  29. 29. BRAINSTORMING -A PROCESS IN WHICH A SMALL GROUP OF PEOPLE INTERACT WITH VERY LITTLE STRUCTURE WITH THE GOAL OF PRODUCING A LARGE QUANTITY OF IMAGINATIVE IDEAS. -FOCUS ON QUANTITY OF IDEAS, NOT QUALITY. -FREEWHEELING: -SUGGESTING ANY IDEA THAT COMES TO MIND. -2 PIZZA RULE: -KEEP GROUPS SMALL (5-8). IF A GROUP CAN EAT MORE THAN 2 PIZZAS DURING THE SESSION THEN IT IS TOO BIG.
  30. 30. MIND MAPPING -A GRAPHICAL TECHNIQUE THAT ENCOURAGES THINKING ON BOTH SIDES OF THE BRAIN, VISUALLY DISPLAYS THE VARIOUS RELATIONSHIPS AMONG IDEAS, & IMRPOVES THE ABILITY TO VIEW A PROBLEM FROM MANY SIDES. -STEPS: 1) START BY SKETCHING A PICTURE OF THE PROBLEM. 2) WRITE DOWN EVERY IDEA THAT COMES TO MIND & CONNECT THE IDEAS TO THE PICTURE. 3) ORGANIZE THE IDEAS INTO RELATED GROUPS.
  31. 31. TRIZ -A LEFT-BRAINED, SCIENTIFIC, STEP BY STEP PROCESS DESIGNED TO HELP SOLVE ANY TECHNICAL PROBLEM. RAPID PROTOTYPING -THE PROCESS OF CREATING A MODEL OF AN IDEA, ENABLING THE PERSON TO DISCOVER FLAWS IN THE IDEA & TO MAKE IMPROVEMENTS IN THE DESIGN. -”A PICTURE IS WORTH A THOUSAND WORDS.”

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