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    Chapter 2 Chapter 2 Presentation Transcript

    • CHAPTER 2 DISCUSSION QUESTIONS 1) Explain the differences between creativity, innovation, & entrepreneurship. 2) Can creativity be taught? 3) State & summarize the 10 barriers to creativity. 4) Summarize each of the 7 steps in the creative process. 5) Explain the difference between left & right brain thinking. 6) Explain the difference between convergent & divergent thinking. 7) Explain each of the following techniques for improving the creative process: A) Brainstorming. B) Mind-Mapping. C) TRIZ. D) Rapid Prototyping.
    • CREATIVITY CLIP CREATIVITY EXERCISES
    • CREATIVITY -THE ABILITY TO DEVELOP NEW IDEAS & TO DISCOVER NEW WAYS OF LOOKING AT PROBLEMS & OPPORTUNITIES.
    • INNOVATION -THE ABILITY TO APPLY CREATIVE SOLUTIONS TO PROBLEMS & OPPORTUNITIES TO ENHANCE OR TO ENRICH PEOPLE’S LIVES.
      • CREATIVITY + INNOVATION = ENTREPRENEURSHIP
      • CREATIVITY:
      • -THINKING NEW THINGS
      • INNOVATION:
      • -DOING NEW THINGS
      • ENTREPRENEURSHIP:
      • -THE RESULT OF A DISCIPLINED, SYSTEMATIC PROCESS OF APPLYING CREATIVITY & INNOVATION TO NEEDS & OPPORTUNITIES IN THE MARKETPLACE.
      • -INVOLVES APPLYING FOCUSED STRATEGIES TO NEW IDEAS & NEW INSIGHTS TO CREATE A PRODUCT/SERVICE THAT SATISFIES CUSTOMERS’ NEEDS OR SOLVES THEIR PROBLEMS.
    • CREATIVE/INNOVATIVE ENTREPRENEURSHIP
    • INNOVATIVE/CREATIVE MICROBREWERIES
    • KNOWN FOR EXPERIMENTAL/EXTREME BEERS WITH NON-STANDARD INGREDIENTS. RAISON D’ETRE (THE REASON FOR THE EXISTENCE OF SOMETHING) INGREDIENT: GREEN RAISINS
    • 100 BARREL SERIES -CELEBRATES THE BREWING TALENTS & CREATIVITY OF HARPOON BREWERS. -FROM EXPERIMENTAL STYLES TO INTERPRETATIONS OF OLD FAVORITES, THE BEER IS BREWED IN A LIMITED BATCH & IS A PERSONAL EXPRESSION OF THE ART OF BREWING.
    • ECO-BREW -THE BREWERY BELIEVES IN FINDING WAYS TO MINIMIZE THE ENVIRONMENTAL IMPACT THE BREWERY HAS ON THE ENVIRONMENT. -ONE WAY IS THROUGH “SPENT MASH.” -LONGTRAIL PRODUCES OVER 8 TONS OF SPENT MASH EVERY DAY WHICH THEY OFFER TO LOCAL DAIRY FAMERS TO FFED THEIR COWS AS AN ALTERNATIVE TO THE HIGH COSTS OF OTHER FEED.
    • CAN CREATIVITY & INNOVATION BE TAUGHT?
    • LEFT BRAIN VS RIGHT BRAIN
    • DO YOU SEE THE DANCER TURNING CLOCKWISE OR COUNTER CLOCKWISE? CLOCKWISE = RIGHT BRAIN COUNTER CLOCKWISE = LEFT BRAIN
    • BARRIERS TO CREATIVITY
    • 1) SEARCHING FOR THE ONE RIGHT ANSWER. -MORE OFTEN THAN NOT, THERE IS NOT JUST ONE RIGHT ANSWER. DEPENDING ON THE PROBLEM, MANY SOLUTIONS MAY BE APPLICABLE.
    • 2) FOCUSING ON BEING LOGICAL. -LOGICAL THINKING CAN RESTRICT CREATIVITY. INTUITION: -BASED ON THE ACCUMULATED KNOWLEDGE & EXPERIENCES A PERSON ENCOUNTERS OVER THE COURSE OF A LIFETIME. -NEEDS TO BE UNLOCKED FROM OUR SUBCONSCIOUS, & LOGICAL THINKING PREVENTS US FROM UNLOCKING IT.
    • 3) BLINDLY FOLLOWING THE RULES -SOMETIMES COLORING OUTSIDE THE LINES IS A GOOD THING. BREAKING EXISTING RULES ALLOWS US TO SEE NEW WAYS OF DOING THINGS.
    • 4) CONSTANTLY BEING PRACTICAL. -BREAKING AWAY FROM PRACTICALITY FREES THE MIND TO CONSIDER CREATIVE SOLUTIONS THAT OTHERWISE MIGHT NEVER ARISE. -ALLOWS ENTREPRENEURS TO CONSIDER TAKING A PRODUCT/CONCEPT FROM ONE AREA & PLACING IT IN A TOTALLY DIFFERENT APPLICATION.
    • 5) VIEWING PLAY AS FRIVOLOUS. -THERE IS A CLOSE RELATIONSHIP BETWEEN THE “ HAHA ” OF HUMOR & THE “ AHA ” OF DISCOVERY. -PLAY PROVIDES THE OPPORTUNITY TO REINVENT REALITY & TO REFORMULATE ESTABLISHED WAYS OF DOING THINGS.
    • 6) BECOMING OVERLY SPECIALIZED. -DEFINING A PROBLEM TO A SPECIFIC AREA (MARKETING/PRODUCTION/ETC) LIMITS THE ABILITY TO SEE HOW IT MIGHT BE RELATED TO OTHER ISSUES.
    • 7) AVOIDING AMBIGUITY. -BEING EXCESSIVELY DETAIL ORIENTED IN AN IMAGINATIVE SITUATION TENDS TO STIFLE CREATIVITY. -AMBIGUITY REQUIRES US TO CONSIDER AT LEAST 2 DIFFERENT, OFTEN CONTRADICTORY, IDEAS WHICH IS A DIRECT CHANNEL TO CREATIVITY.
    • 8) FEARING LOOKING FOOLISH. -NEW IDEAS ARE RARELY BORN IN A CONFORMING ENVIRONMENT. - CREATIVE DESTRUCTION: RETHINKING CONVENTIONAL ASSUMPTIONS & DISCARDING THOSE THAT ARE NO LONGER USEFUL. -BE A HOLDEN CAULFIELD NOT A NICK CARRAWAY.
    • 9) FEARING MISTAKES & FAILURE. -TRYING SOMETHING NEW OFTEN LEADS TO FAILURE. HOWEVER, FAILURE IS NOT AN END. IT IS A LEARNING EXPEREINCE ON THE WAY TO SUCCESS. - ” DO OR DO NOT. THERE IS NO TRY. ”
    • 10) BELIEVING: “ I ’ M NOT CREATIVE ” -SEARCH FOR SOLUTIONS TO PROBLEMS TO EXCUSES. -NOT BELIEVING IN YOURSELF & YOUR ABILITIES IS SELF-DEFEATING. -REMEMBER, CONFIDENCE IS MAIN CHARACTERSITIC OF A SUCCESSFUL ENTREPRENEUR.
    • CONVERGENT VS DIVERGENT THINKING
    • CONVERGENT THINKING -THE ABILITY TO SEE SIMILARITIES & THE CONNECTIONS AMONG VARIOUS DATA & EVENTS. -A THOUGHT PROCESS WHICH FOLLOWS A PARTICULAR SET OF LOGICAL STEPS TO ARRIVE AT ONE SOLUTION. CHRIS SAVARESE & RadarGolf RADIO FREQUENCY IDENTITY TAGS (RFID)
    • DIVERGENT THINKING -THE ABILITY TO SEE THE DIFFERENCES AMONG VARIOUS DATA & EVENTS. -A THOUGHT PROCESS OR METHOD TO GENERATE IDEAS BY EXPLORING MANY POSSIBLE SOLUTIONS.
    • TECHNIQUES FOR IMPROVING THE CREATIVE PROCESS
    • BRAINSTORMING -A PROCESS IN WHICH A SMALL GROUP OF PEOPLE INTERACT WITH VERY LITTLE STRUCTURE WITH THE GOAL OF PRODUCING A LARGE QUANTITY OF IMAGINATIVE IDEAS. -FOCUS ON QUANTITY OF IDEAS, NOT QUALITY. -FREEWHEELING: -SUGGESTING ANY IDEA THAT COMES TO MIND. -2 PIZZA RULE: -KEEP GROUPS SMALL (5-8). IF A GROUP CAN EAT MORE THAN 2 PIZZAS DURING THE SESSION THEN IT IS TOO BIG.
    • MIND MAPPING -A GRAPHICAL TECHNIQUE THAT ENCOURAGES THINKING ON BOTH SIDES OF THE BRAIN, VISUALLY DISPLAYS THE VARIOUS RELATIONSHIPS AMONG IDEAS, & IMRPOVES THE ABILITY TO VIEW A PROBLEM FROM MANY SIDES. -STEPS: 1) START BY SKETCHING A PICTURE OF THE PROBLEM. 2) WRITE DOWN EVERY IDEA THAT COMES TO MIND & CONNECT THE IDEAS TO THE PICTURE. 3) ORGANIZE THE IDEAS INTO RELATED GROUPS.
    • TRIZ -A LEFT-BRAINED, SCIENTIFIC, STEP BY STEP PROCESS DESIGNED TO HELP SOLVE ANY TECHNICAL PROBLEM. RAPID PROTOTYPING -THE PROCESS OF CREATING A MODEL OF AN IDEA, ENABLING THE PERSON TO DISCOVER FLAWS IN THE IDEA & TO MAKE IMPROVEMENTS IN THE DESIGN. -”A PICTURE IS WORTH A THOUSAND WORDS.”