Chapter 1

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Chapter 1

  1. 1. CHAPTER 1 DISCUSSION QUESTIONS1) What is the difference between the terms: sport & sports?2) Define "sport management."3) How does the product type model define the sportindustry?4) How does the economic impact model define the sportindustry?5) How does the sport activity model define the sportindustry?6) What are the 4 unique aspects of sport management thatthe chapter discusses?7) Read the "Advice from Sport Management Academics" boxon page 17.8) What decision making principle is based on the 6 pillars ofcharacter?9) What are the 6 pillars of character?
  2. 2. WHAT IS THE DIFFERENCE BETWEEN SPORT & SPORTS?
  3. 3. SPORTS-A COLLECTION OF SEPERATE ACTIVITIES.-ITEMS IN A SERIES THAT WE CAN COUNT.
  4. 4. SPORT-AN ALL-ENCOMPASSING CONCEPT.-A COLLECTIVE NOUN THAT INCLUDES ALL SPORTINGACTIVITIES, NOT JUST THOSE THAT WE CAN PLACE ON ALIST.
  5. 5. SPORTS & SPORT IS SIMILAR TO…….RELIGIONS: DIFFERENT FAITHS OR BELIFE SYSTEMS RELIGION: A GENERAL FAITH
  6. 6. SPORT MANAGEMENT-THE STUDY & PRACTICE OF ALL PEOPLE, ACTIVITIES,BUSINESSES, OR ORGANIZATIONS INVOLVED INPRODUCING, FACILITATING, PROMOTING, ORORGANIZING ANY SPORT-RELATED BUSINESS ORPRODUCT.-CAREER FIELD: BUSINESS ENDEAVORS ASSOCIATEDWITH SPORT.-EDUCATION FIELD: UNIVERSITY-LEVEL ACADEMICPROGRAMS DESIGNED TO PREPARE STUDENTS TOASSUME POSITIONS IN THE SPORT INDUSTRY.
  7. 7. SPORT INDUSTRY SEGMENT MODELS
  8. 8. 1) PRODUCT TYPE MODEL-SEGMENTS THE SPORT INDUSTRY INTO 3 PRODUCT SEGMENTS BASED ON TYPES OF PRODUCTS SOLD OR PROMOTED BY THE BUSINESSES OR ORGANIZATIONS WITHIN THEM.1) SPORT PERFORMANCE2) SPORT PRODUCTION3) SPORT PROMOTION
  9. 9. SPORT PERFORMANCE:-SPORT IS A PARTICIPATION OR SPECTATORIALPRODUCT.-SCHOOL-SPONSORED SPORTS, PROFESSIONAL SPORTS,FITNESS CLUBS, SPORT CAMPS, ETC.
  10. 10. SPORT PRODUCTION:-PRODUCTS NEEDED OR DESIRED TO PRODUCE OR TOINFLUENCE THE QUALITY OF SPORT PERFORMANCE.-EQUIPMENT, APPAREL, FITNESS TRAINER, MEDICALCARE, ETC.
  11. 11. SPORT PROMOTION:-RODUCTS OFFERED AS TOOLS TO PROMOTE THE SPORTPRODUCT.-CELEBRITY ENDORSEMENTS, GIVEAWAYS, MEDIA,SPONSORSHIP, ETC.
  12. 12. 2) ECONOMIC IMPACT MODEL-THE SPORT INDUSTRY CAN BE DEFINED BY DESCRIBING 3 PRIMARY SECTORS:1) SPORT ENTERTAINMENT & RECREATION2) SPORT PRODUCTS & SERVICES3) SPORT SUPPORT ORGANIZATIONS-EACH SECTOR CONTRIBUTES AN ECONOMIC IMPACT ON THE OVERALL SPORT INDUSTRY.
  13. 13. SPORT ENTERTAINMENT & RECREATION:-TEAMS, ATHLETES, EVENTS, TOURISM
  14. 14. SPORT PRODUCTS & SERVICES:-EQUIPMENT, CLOTHING, TRADE SHOWS
  15. 15. SPORT SUPPORT ORGANIZATIONS:-LEAGUES, LAW FIRMS, MARKETING ORGANIZATIONS
  16. 16. 3) SPORT ACTIVITY MODEL-THE SPORT INDUSTRY CAN BE DEFINED BASED ON THE SINGLE CHARACTERISTIC THAT DIFFERENTIATES SPORT INDUSTRIES FROM ALL OTHER INDUSTRIES: SPORTS ACTIVITIES (GAMES & EVENTS).-DEFINES THE SPORT INDUSTRY AS:1) THE FIRMS & ORGANIZATIONS THAT PRODUCE SPORT ACTIVITIES.2) THE FIRMS & ORGANIZATIONS THAT PROVIDE PRODUCTS & SERVICES TO SUPPORT THE PRODUCTION OF SPORT ACTIVITIES.3) THE FIRMS & ORGANIZATIONS THAT SELL & TRADE PRODUCTS RELATED TO SPORT ACTIVITIES.

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