1. BEER DISCUSSION QUESTIONS1) What are the 4 main ingredients in beer? 2) What are the 2 main categories in beer? 3) What does "ABV" stand for? 4) What does "IBU" stand for? 5) What is Americas oldest brewery? 6) What is Americas oldest microbrewery? 7) What constitutional amendment outlawed beer 7 alcohol in America? 8) How many calories are in a 12-ounce Bud Light? 9) How many calories are in a 12-ounce Guinness?ARTICLES DISCUSSION QUESTIONSA) Dear, economy: This Buds for you.1) Approximately how many jobs does the beer industry provide? 2) How much money does the beer industry contribute to the economy each year? B) Craft Beer Industry Accelerating Sales Growth 1) Who are the "Big 3" companies in the American beer industry? 2) What % does craft brewing represent in the overall US beer market? C) How the Three-Tiered Beer Distribution System Works 1) Before prohibition, who held ownership stakes in the bars? 2) Who did the 21st Amendment give complete control over alcohol regulation to? 3) What are the 3 tiers of the beer distribution system? 4) Why are small breweries at a disadvantage compared to the large breweries with distributors?HOW BEER SAVED THE WORLD DISCUSSION QUESTIONS1) About how long have human beings like us been around? 2) What happened in 9000BC that changed the world forever? 3) The agricultural revolution was started by what? 4) Experts originally thought that barley was harvested to make what? 5) How did primitive people 10,000 years ago accidentally stumble across beer? 6) Experts believe that it was what about beer that changed the world forever? 7) What was the reason for inventing writing? 8) One of the most important word lists (dictionary) has over how many words related to beer? 9) How many jugs of beer did the most powerful Egyptian God Ra ask for in the afterlife? 10) What was the going rate of an Egyptian pyramid builder per day? 11) By the 16th century people drank how many liters of beer per year? 12) Who were the master brewers in medieval Europe? 13) What group of people took over brewing and in the process transformed Europe? 14) What was Ben Franklins quote about beer? 15) How did beer save the travelers on the Mayflower & determine where they landed? 16) Without barley or hops what did the settlers make their beer with to keep the Plymouth settlement alive? 17) The struggle for freedom from the British began in what tavern? 18) What new type of beer took America by storm in the 19th century? 19) When was the first commercial fridge invented? 20) What did the machine that changed the world make?
2. BEER QUESTIONS1) What is your favorite beer?2) What are the 4 main ingredients in beer?3) What are the 2 main categories of beer?4) What does "ABV" stand for?5) What does "IBU stand for?6) What is Americas oldest brewery?7) What is Americas largest microbrewery?8) What Constitutional Amendment outlawed beer in America?9) How many calories are in a 12-ounce Bud Light?10) How many calories are in a 12-ounce Guinness?
5. BEER IS THE 3RD MOST POPULAR DRINK IN THE WORLD.
6. TODAY THE BEER BREWING INDUSTRY IS A GLOBAL BUSINESS.-MORE THAN 35 BILLION GALLONS ARE SOLD GLOBALLYPER YEAR.-THE SALE OF BEER PRODUCES TOTAL GLOBALREVENUUES OF $300 BILLION EACH YEAR.-THE ANHEUSER-BUSCH InBEV COMPANY IS THE LARGESTBREWER IN THE WORLD.
7. ANHEUSER-BUSCH InBEV-HOLDS 25% OF THE GLOBAL BEER MARKET SHARE.-GENERATED $37 BILLION REVENUE IN 2009.-45% OF SALES COME FROM NORTH AMERICA.-EMPLOYS 116,000 PEOPLE IN OVER 30 COUNTRIES.
8. ANHEUSER-BUSCH InBEV’S TOP 3 BRANDSBELGIUM GERMANY AMERICA
9. BEER IS ONE OF THE WORLD’S OLDEST PREPARED BEVERAGES.-DATES BACK TO 9500 BC.-RECORDED IN THE WRITTEN HISTORY OF ANCIENTEGYPT.-ARCHAEOLOGISTS SPECULATE THAT BEER WASINSTRUMENTAL IN THE FORMATION OF CIVILIZATIONS.
10. -THE OLDEST KNOW ARCHAEOLOGICAL EVIDENCE OFBREWING DATES BACK TO 7000 BC.-THE OLDEST KNOWN CHEMICAL EVIDENCE OF BEERDATES BACK TO 3500 BC.-THE WRITTEN WORD WAS INVENTED BY THE SUMERIANSIN 3000 BC. A BEER RECIPE WAS FOUND AMONG THEEARLIEST SUMERIAN TABLETS IN A POEM “THE HYMN TONINKASI” (THE GODDESS OF BREWING).
11. -BEER WAS SPREAD THROUGH EUROPE BY GERMANIC &CELTIC TRIBES AS FAR BACK AS 3000 BC.-EARLY EUROPEAN BEERS CONTAINED: -FRUITS -HONEY -SPICES -TYPES OF PLANTS-THEY DID NOT CONTAIN ACURRENT COMMON INGREDIENT: -HOPS
12. -DURING THE FIRST HALF OF THE MIDDLE AGES (500-1000AD) BREWING BEGINS TO BE PRACTICED IN EUROPE.-IT WAS USED FOR TRADING, PAYMENT, & TAXING.-HOPS BEGINS TO BE USED IN THE BREWING PROCESS IN1000 AD.-BEER MAKING BECOMES A COMMERCIAL ENTERPRISE INGERMANY, AUSTRIA, & ENGLAND IN 1200 AD.
13. REINHEITSGEBOT “GERMAN BEER PURITY LAW”-ENACTED ON APRIL 23, 1516 BY KING WILHELM IV OF PRUSSIA.-STATES THAT THE ONLY INGREDIENTS ALLOWED TO BE USED FOR BREWING BEER ARE BARLEY, HOPS, & WATER.-ENACTED FOR 2 REASONS:1) HEALTH -BEER = HYDRATION.2) ECONOMICS -BARLEY = BIG BUSINESS.
14. OKTOBERFEST-ESTABLISHED IN MUNICH ON OCTOBER 12, 1810 AS ANOFFICIAL BEER FESTIVAL.-16 DAY FESTIVAL FROM LATE SEPTEMBER TO FIRSTWEEKEND IN OCTOBER.-ORIGINAL FESTIVAL WAS TO CELEBRATE THEMARRIAGE OF CROWN PRINCE LUDWIG TO PRINCESSTHERESE OF BAVARIA.-5+ MILLION PEOPLE ATTEND EVERY YEAR.-SINCE 1950 THE FESTIVAL HAS OPENED WITH A 12 GUNSALUTE & THE TAPPING OF THE FIRST KEG OFOKTOBERFEST BEER BY THE INCUMBENT MAYOR OFMUNICH.
15. AMERICAN HISTORY
16. -1490’s COLUMBUS FOUND INDIANS MAKING BEER FROMCORN & BLACK BIRCH SAP.
17. -1587: THE FIRST BEER WAS BREWED IN THE NEW WORLD INVIRGINIA, BUT THE COLONISTS SENT REQUESTS TO ENGLANDFOR BETTER BEER.-1612: THE FIRST COMMERCIAL BREWERY OPENED IN NEWAMSTERDAM (NEW YORK).-1620: PILGRIMS LAND AT PLYMOUTH ROCK BECAUSE THEIRBEER SUPPLIES WERE RUNNING LOW.-SOLDIERS IN THE REVOLUTIONARY WAR RECEIVED RATIONSOF A QUART OF BEER/DAY.
18. THE MODERN ERA OF US BREWING BEGAN IN THE 1800’S-1829: THE OLDEST OPERATING BREWING COMPANY INTHE US IS ESTABLISHED. -D.G. YUENGLING & SON.-1870: ADOLPHUS BUSCH PIONEERS THE USE OF DOUBLE-WALLED RAILCARS, A NETWORK OF ICEHOUSES TO MAKEBUDWEISER THE FIRST NATIONAL BRAND.-1876: PASTEURIZATION DEVELOPED TO STABILIZE BEERS22 YEARS BEFORE THE PROCESS WAS APPLIED TO MILK.-1860: COMMERCIAL REFRIGERATION IS DEVELOPED.-1880: APPROXIMATELY 2,300 BREWERIES IN US.-1892: THE CROWN CAP IS INVENTED IN BALTIMORE BYWILLIAM PAINTER.
19. D.G. YUENGLING & SON “YUENGLING”-HEADQUARTERED IN POTTSVILLE, PA.-FOUNDED BY DAVID YUENGLING AS “EAGLE BREWERY” IN 1829.-CHANGED NAME TO “D.G. YUENGLING & SON” IN 1873 WHENFREDERICK YUENGLING JOINED HIS FATHER IN RUNNING THECOMPANY.-PRODUCES 3.6 MILLION BARRELS ANNUALLY, WHICH PLACES IT 6THAMONG AMERICAN COMMERCIAL BREWERIES.
20. VOLSTEAD ACT-A BILL ENACTED BY CONGRESS ON OCTOBER 28, 1919 ESTABLISHING THE LEGAL DEFINITION OF INTOXICATING LIQUOR, AS WELL AS THE PENALTIES FOR PRODUCING IT.-PURPOSE:1) TO PROHIBIT INTOXICATING BEVERAGES (.5% ALCOHOL).2) TO REGULATE THE MANUFACTURE, PRODUCTION, USE & SALE OF HIGH-PROOF SPIRITS.3) TO ENSURE AN AMPLE SUPPLY OF ALCOHOL & PROMOTE ITS USE IN SCIENTIFIC RESEARCH FOR THE DEVELOPMENT OF FUEL, DYE, & OTHER LAWFUL INDUSTRIES.
21. PROHIBITION-18TH AMENDMENT OF CONSTITUTION WAS RATIFIED ONJANUARY 16, 1919 & WENT INTO EFFECT ON JANUARY 17,1920.-IT REDUCED THE AMOUNT OF LIQUOR CONSUMED, BUTALSO STIMULATED THE PROLIFERATION OFUNDERGROUND CRIMINAL ACTIVITY.-BOOTLEGGING: THE ILLEGAL BUSINESS OFTRANSPORTING ALCOHOLIC BEVERAGES WHERE SUCHTRANSPORTATION IS FORBIDDEN BY LAW.-SPEAKEASY: AN ESTABLISHMENT THAT ILLEGALLYSOLD ALCOHOLIC BEVERAGES.-DECEMBER 5, 1933: 21ST AMENDMENT WAS RATIFIED &REPEALED 18TH AMENDMENT.
22. “How Entrepreneurs Create Business Opportunities With The Super Bowl, NFL”
23. 1) In the eleven years since hosting its last Super Bowl, New Orleans has completely transformeditself, establishing new industries, fostering entrepreneurship, and creating an economic impactthrough the city’s what?-CREATIVE ENERGY2) What three-year-old sports, theater, and entertainment production company, whose timelyentrance into the New Orleans market has made them the city’s premier provider of event designand management?-THE SOLOMON GROUP3) During the rebranding and multi million-dollar renovation of the Mercedes-Benz Superdome, TheSolomon group was hired to design and install a comprehensive multi-media system for thesuperdome’s outdoor entertainment venue called what?-CHAMPION SQUARE4) What Arizona company has been designing and fabricating graphics for the NFL since SuperBowl XLII?-BLUEMEDIA
24. 5) What company created products using 15,000 square feet of fabric from Super BowlXLIV banners in order to raise money for several environmental initiatives & make SuperBowl XLVII the most environmentally-friendly sporting event ever?-REpurposingNOLA6) What will the companies Strike It Green & the Green Project be doing in an effort tobring life to materials that are otherwise thrown out and wasted?-RECYCLING PROPS, BASE MATERIALS, & CARPETING FROM THE SUPER BOWL SETS& EVENTS7) What New Orleans-based company has been given the opportunity to distribute theirfresh fruit cocktails to the masses at The NFL Experience theme park, the NFL TailgateParty, and the NFL and Super Bowl Host Committee’s Media Party?-COOL FRUIT SENSATIONS
25. “ARE YOU READY FOR SOME BREWSKIS?”
26. 1) The Super Bowl drives the sales of how many cases of beer?-51 MILLION2) What category of beer is an excellent accompaniment for spicy wings?-LAGER3) What brewerys name is taken from the name of an island off the New Hampshire/Maine coast?-SMUTTYNOSE BREWING COMPANY4) What Maine brewery specializes on Belgian beer styles?-ALLAGASH BREWING COMPANY5) What new York brewery specializes in Belgian-style ales?-BREWERY OMMEEGANG6) What family-owned, regional brewery from New York has been in business since the 1800s?-SARANAC
27. 1) About how long have human beings like us been around?-100,000 YEARS2) What happened in 9000BC that changed the world forever?-HUNTERS & GATHERERS IN THE MIDDLE EAST STOPPED WANDERING & STARTEDFARMING3) The agricultural revolution was started by what?-BARLEY4) Experts originally thought that barley was harvested to make what?-BREAD5) How did primitive people 10,000 years ago accidentally stumble across beer?-HUNTER GATHERERS COLLECTED BARLEY IN POTS. WHEN THEY LEFT IT & IT RAINED THEWET BARLEY PRODUCED SUGARS. MORE RAIN & WILD YEAST CONVERTS THE BARLEYINTO CO2 & ALCOHOL. THE FIRST BEER.
28. 6) Experts believe that it was what about beer that changed the world forever?-BEER’S “FEEL GOOD FACTOR”7) What was the reason for inventing writing?-THE NEED TO RECORD THE PRODUCTION & DISTRIBUTION OF COMMODITIES LIKEBEER8) One of the most important word lists (dictionary) has over how many words related tobeer?-1609) How many jugs of beer did the most powerful Egyptian God Ra ask for in the afterlife?-1,00010) What was the going rate of an Egyptian pyramid builder per day?-1 GALLON OF BEER
29. 11) By the 16th century people drank how many liters of beer per year?-30012) Who were the master brewers in medieval Europe?-MONKS13) What group of people took over brewing and in the process transformed Europe?-ENTREPRENEURS14) What was Ben Franklins quote about beer?-BEER IS PROOF THAT GOD LOVES US & WANTS US TO BE HAPPY15) How did beer save the travelers on the Mayflower & determine where they landed?-KEPT THEM ALIVE BY KEEPING THEM HYDRATED BECAUSE WATER WOULD SPOIL.HOPS KEPT THE BEER FROM SPOILING. THE SHIP RAN OUT OF BEER SO THEY HAD TOLAND AT A CLOSER POINT (PLYMOUTH)
30. 16) Without barley or hops what did the settlers make their beer with to keepthe Plymouth settlement alive?-ACORNS17) The struggle for freedom from the British began in what tavern?-GREEN DRAGON TAVERN IN BOSTON18) What new type of beer took America by storm in the 19th century?-LAGER (ARRIVED IN THE 1840’S WITH GERMAN IMMIGRANTS)19) When was the first commercial fridge invented?-1881 (THE COLD AMMONIA MACHINE)20) What did the machine that changed the world make?-BEER BOTTLES (1904 BY MICHAEL OWENS)
31. II. BREWING
32. MAIN INGREDIENTS1) WATER2) BARLEY3) HOPS4) YEAST
33. 1) WATER-BEER IS COMPOSED MOSTLY OF WATER (90%).-DIFFERENT REGIONS HAVE WATER WITH DIFFERENTMINERAL COMPONENTS THAT ARE BETTER SUITED FORMAKING CERTAIN TYPES OF BEER.-DUBLIN, IRELAND HAS HARD WATER WHICH IS WELL SUITEDFOR A STOUT.-BURTON, ENGLAND HAS GYPSUM IN ITS WATER WHICHBENEFITS MAKING PALE ALE.
34. 2) BARLEY-BEER NEEDS A STARCH SOURCE TO PROVIDE THEFERMENTABLE MATERIAL.-THE STARCH SOURCE IS ALSO A KEY DETERMINANT OF THESTRENGTH & FLAVOR OF THE BEER.-THE MOST COMMON STARCH SOURCE USED IS BARLEY.-BARLEY IS A CEREAL GRAIN.
35. 3) HOPS-HOPS ARE THE FLOWER PORTION OF THE HOP VINE.-THE MAJOR COMMERCIAL USE OF HOPS IS AS A BEER INGREDIENT.-HOPS PROVIDE 2 MAIN PURPOSES TO BEER:1) FLAVORING AGENT2) PRESERVATIVE AGENT-HOPS CONTAIN SEVERAL CHARACTERISTICS THAT BREWERS DESIRE: -CONTRIBUTE TO A BITTERNESS THAT BALANCES THE SWEETNESS OF THE MALT (IBV). -CONTRIBUTE FLORAL, CITRUS, & HERBAL AROMAS AND FLAVORS TO BEER.
36. 4) YEAST-A MICRO-ORGANISM CLASSIFIED IN THE FUNGI KINGDOM.-RESPONSIBLE FOR FERMENTATION IN BEER.-METABOLISES THE SUGARS EXTRACTED FROM THE BARLEY.