Indofood company profile

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  • NICI (Nestle Indofood Citarasa Indonesia) : joint venture with nestle in culinary product such as, piring lombok, indofood racik and maggi
  • - 8,8 Billion shares issued with a par value of Rp 100 per share. With total registered shareholders exceeding 8400Netsales increase From 45.33 to 50.06 trillion
  • The land is largely located on the island of Sumatra and Kalimantan.
  • 2011-2012 increasing production cost : equity increase
  • COSTBP : Setting prices based on the costs for producing, distributing, and selling the productCOMPBP : Setting prices based on competitor’s strategies, costs, prices and market offerings.
  • The stock point are strategically located in high-density areas with good access to both traditional and modern trade outletsIntensive used of promotionMemorable jingle (Indomie seleraku... )EventsIndomie jingle dare competitionStory sharing competition Seasonal booth
  • Our company is avoiding a supplies scarcity. In the first time bogasari is an independent company which is suppling to indofood and then indofood aquisied bogasari because bogasari limiting the total of flour. HAS A FULL POWER ON SUPPLY
  • Low. Bcs indomie is the market leader and the first known instant noodels in indonesia. So it has loyal customers.
  • low. It has many competitor but still be a market leader
  • Subtitue: low. Less healthy mie
  • High competition. Many competitor
  • Indofood company profile

    1. 1.  MELINA AMELIA CHRISANTI (Leader/handler)  AZMI NURANI (Speaker/handler)  DESVY WIDIA ANGGRAINI (Speaker/handler)
    2. 2. CONTENT         History & General Figures Mission & Vision The businesses Finance SWOT (Indomie) STP (Indomie) Marketing Mix (Indomie) Porter‘s five forces (Indomie)
    3. 3. COMPANY PROFILE
    4. 4. HISTORY  1990 Founded by Sudono Salim as PT Panganjaya Intikusuma  1994 Change its name into PT Indofood Sukses Makmur  1995 Acquired Bogasari flour mill  2005 Joint venture company with Nestle  2005 Acquired plantation companies in West Kalimantan  2009 - present Developing noodles and food ingredients businesses
    5. 5. GENERAL FIGURES      8,8 Billion shares issued Rp 5.850 pershare Rp 50,06 Trillion net sales in 2012 10,4 % Return on net sales (increase from 2011) 75.000 Employees
    6. 6. VISSION & MISSION
    7. 7. VISION  A total food solution company MISSION     To provide sustainable solutions for food needs To continuously improve the people, processes and technologies To contribute to the welfare of the society To continuously improve stakeholders’ values
    8. 8. THE BUSINESSES
    9. 9. The Business Consumer Branded Product Bogasari Agribusiness Distribution
    10. 10. The Business Consumer Branded Product - Noodle
    11. 11. The Business Consumer Branded Product - Dairy
    12. 12. The Business Consumer Branded Product – Food Seasoning
    13. 13. The Business Consumer Branded Product – Snacks Food
    14. 14. The Business Consumer Branded Product - Nutrition and special foods
    15. 15. The Business Bogasari - Flour
    16. 16. The Business Bogasari - Pasta
    17. 17. The Business Agribusiness - Plantation
    18. 18. The Business Agribusiness - Edible oils and fats
    19. 19. The Business Distribution
    20. 20. FINANCE
    21. 21. Finance 60 50 40 30 Net Sales Net Income 20 10 0 2010 2011 2012 In billion of Rupiah
    22. 22. SWOT ANALYSIS
    23. 23. SWOT ANALYSIS  STRENGTHS   WEAKNESESS OPPORTUNITIES THREATS         Range almost all market segments Wide distribution range Strong seasonings (Indonesia’s herbs) Strong image with its slogan Affordable price Affordable place A lot of variant flavour
    24. 24. SWOT ANALYSIS  STRENGTHS   WEAKNESESS   OPPORTUNITIES THREATS  Contains MSG Contains persevative
    25. 25. SWOT ANALYSIS  STRENGTHS WEAKNESESS  OPPORTUNITIES  THREATS    Expanding the market to global world Make healthy noodles
    26. 26. SWOT ANALYSIS  STRENGTHS WEAKNESESS OPPORTUNITIES  THREATS     Innovation from competitor Healthy life-style issues
    27. 27. SEGMENTING-TARGETINGPOSITIONING
    28. 28. STP Segmentation Criteria Consumer Markets Geographic Indonesia Psycographic Lower to middle class Demographic Behavioural Lower to middle income Regular occasion Children to elder Holiday occasion
    29. 29. STP – Perceptual Mapping Expensive Old Fashioned Modern Cheap
    30. 30. MARKETING MIX
    31. 31. Marketing Mix (4Ps) Product • Many flavours • Strong brand name Price • Cost based pricing • Competition based pricing
    32. 32. Marketing Mix (4Ps) Place • National distribution • Strategic stock points Promotion • Intensive use of promotion • Events
    33. 33. Porter’s Five Forces
    34. 34. Porter’s five forces Potential entrants Low All ingredients are its own commodities Suppliers Competition Substitutes Buyers
    35. 35. Porter’s five forces Low • Indomie dominates the market • High capital investment Potential entrants Suppliers Competition Substitutes Buyers
    36. 36. Porter’s five forces Potential entrants Low • End-users are mostly loyal Suppliers Competition Substitute Buyers
    37. 37. Porter’s five forces Potential entrants High • Another kind of healthy noodle has appeared Suppliers Competition Substitutes Buyers
    38. 38. Porter’s five forces Very high • There are a lot of competitors Increase • The demand of instant food is increasing Threat of new entrants Suppliers Competition Substitutes Buyers
    39. 39. Thank you for your attention!

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