Indofood company profile
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Indofood company profile

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  • NICI (Nestle Indofood Citarasa Indonesia) : joint venture with nestle in culinary product such as, piring lombok, indofood racik and maggi
  • - 8,8 Billion shares issued with a par value of Rp 100 per share. With total registered shareholders exceeding 8400Netsales increase From 45.33 to 50.06 trillion
  • The land is largely located on the island of Sumatra and Kalimantan.
  • 2011-2012 increasing production cost : equity increase
  • COSTBP : Setting prices based on the costs for producing, distributing, and selling the productCOMPBP : Setting prices based on competitor’s strategies, costs, prices and market offerings.
  • The stock point are strategically located in high-density areas with good access to both traditional and modern trade outletsIntensive used of promotionMemorable jingle (Indomie seleraku... )EventsIndomie jingle dare competitionStory sharing competition Seasonal booth
  • Our company is avoiding a supplies scarcity. In the first time bogasari is an independent company which is suppling to indofood and then indofood aquisied bogasari because bogasari limiting the total of flour. HAS A FULL POWER ON SUPPLY
  • Low. Bcs indomie is the market leader and the first known instant noodels in indonesia. So it has loyal customers.
  • low. It has many competitor but still be a market leader
  • Subtitue: low. Less healthy mie
  • High competition. Many competitor

Indofood company profile Indofood company profile Presentation Transcript

  •  MELINA AMELIA CHRISANTI (Leader/handler)  AZMI NURANI (Speaker/handler)  DESVY WIDIA ANGGRAINI (Speaker/handler)
  • CONTENT         History & General Figures Mission & Vision The businesses Finance SWOT (Indomie) STP (Indomie) Marketing Mix (Indomie) Porter‘s five forces (Indomie)
  • COMPANY PROFILE
  • HISTORY  1990 Founded by Sudono Salim as PT Panganjaya Intikusuma  1994 Change its name into PT Indofood Sukses Makmur  1995 Acquired Bogasari flour mill  2005 Joint venture company with Nestle  2005 Acquired plantation companies in West Kalimantan  2009 - present Developing noodles and food ingredients businesses
  • GENERAL FIGURES      8,8 Billion shares issued Rp 5.850 pershare Rp 50,06 Trillion net sales in 2012 10,4 % Return on net sales (increase from 2011) 75.000 Employees
  • VISSION & MISSION
  • VISION  A total food solution company MISSION     To provide sustainable solutions for food needs To continuously improve the people, processes and technologies To contribute to the welfare of the society To continuously improve stakeholders’ values
  • THE BUSINESSES
  • The Business Consumer Branded Product Bogasari Agribusiness Distribution
  • The Business Consumer Branded Product - Noodle
  • The Business Consumer Branded Product - Dairy
  • The Business Consumer Branded Product – Food Seasoning
  • The Business Consumer Branded Product – Snacks Food
  • The Business Consumer Branded Product - Nutrition and special foods
  • The Business Bogasari - Flour
  • The Business Bogasari - Pasta
  • The Business Agribusiness - Plantation
  • The Business Agribusiness - Edible oils and fats
  • The Business Distribution
  • FINANCE
  • Finance 60 50 40 30 Net Sales Net Income 20 10 0 2010 2011 2012 In billion of Rupiah
  • SWOT ANALYSIS
  • SWOT ANALYSIS  STRENGTHS   WEAKNESESS OPPORTUNITIES THREATS         Range almost all market segments Wide distribution range Strong seasonings (Indonesia’s herbs) Strong image with its slogan Affordable price Affordable place A lot of variant flavour
  • SWOT ANALYSIS  STRENGTHS   WEAKNESESS   OPPORTUNITIES THREATS  Contains MSG Contains persevative
  • SWOT ANALYSIS  STRENGTHS WEAKNESESS  OPPORTUNITIES  THREATS    Expanding the market to global world Make healthy noodles
  • SWOT ANALYSIS  STRENGTHS WEAKNESESS OPPORTUNITIES  THREATS     Innovation from competitor Healthy life-style issues
  • SEGMENTING-TARGETINGPOSITIONING
  • STP Segmentation Criteria Consumer Markets Geographic Indonesia Psycographic Lower to middle class Demographic Behavioural Lower to middle income Regular occasion Children to elder Holiday occasion
  • STP – Perceptual Mapping Expensive Old Fashioned Modern Cheap
  • MARKETING MIX
  • Marketing Mix (4Ps) Product • Many flavours • Strong brand name Price • Cost based pricing • Competition based pricing
  • Marketing Mix (4Ps) Place • National distribution • Strategic stock points Promotion • Intensive use of promotion • Events
  • Porter’s Five Forces
  • Porter’s five forces Potential entrants Low All ingredients are its own commodities Suppliers Competition Substitutes Buyers
  • Porter’s five forces Low • Indomie dominates the market • High capital investment Potential entrants Suppliers Competition Substitutes Buyers
  • Porter’s five forces Potential entrants Low • End-users are mostly loyal Suppliers Competition Substitute Buyers
  • Porter’s five forces Potential entrants High • Another kind of healthy noodle has appeared Suppliers Competition Substitutes Buyers
  • Porter’s five forces Very high • There are a lot of competitors Increase • The demand of instant food is increasing Threat of new entrants Suppliers Competition Substitutes Buyers
  • Thank you for your attention!