WHERE TO FROM HERE?• Take advantage of information and marketing:– Your country– Your province– Your association• Ask your association to compile the top 3 marketsidentified by Canada and the province• Ask your association to share with you the top 3marketing strategies being done.• What are the consistent messages?
WHERE TO FROM HERE?• Canada’s info:• Tourism Intelligence Bulletins• Global Marketing and Sales Plan 2011
WHERE TO FROM HERE?30%18%29%23%Nova Scotia Overseas VisitorMarkets 2010 UKGermanyOther OverseasOther Europe
WJERE O FROM HERE:WHY and WHERE?• Overseas Visitors to NS Staying inAccommodations (%) compared to AmericanVisitors, by Type• NS Tourism Strategy and Partnership Booklet
WHERE TO FROM HERE?• Conclusion,• there are loads of statistics being gathered foryou from all levels of government.• There is promotion being made to wave the“notice us” flag.• IT IS ALL UP TO YOU. One person at a time.
KNOW THYSELF• Do you keep your own statistics month bymonth, year over year?• Do you REALLY know your customer?– Have you taken that registration information andput it in a format that allows you to look at the bigpicture?
KNOW THYSELF• Have you taken advantage of the province’smarketing questionnaire?• Province NS Market Readiness- Know YourCustomers
LOOKING FORWARD• Consumer Trends– John Gerzema, Post Crisis Consumerism– Forbes 2013 Consumer trends– Business Insider
Current Consumer Trends
• 2012 Certificate of Excellence, Trip Advisor
WHERE TO FROM HERE?• IT’S ALL UP TO YOU.
Specifically….GOOD, OLD FASHIONED……
SERVILETurning your business into a lifestyle servantfocused on catering to the needs, desires andwhims of your customers, wherever andwhenever they are.