This was a 5 minute talk I gave to open the Úll conference in Dublin.
5 minute talks are always tricky to communicate. An idea I've been playing with lately is tying Bill Buxton's work in with Jobs To Be Done type thinking, to identify product opportunities.
Many of the ideas and points you'll find in this talk originate with great thinkers like Buxton (http://billbuxton.com).
The purpose of the talk was a whistle stop tour of them.
More idea like these can be found at http://blog.intercom.io
10. Label text Done or Cancel Photo Albums Title
File input text Browse Item Item Done
nput and split button text Search “Camera” would like to use First Second Third
your current location
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cats
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goldfish http:///www.apple.com/iphone/fea...
label snakes
Start Reset
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& Submit Buttons
Untitled
Label Label
Cancel
Label Label
Ux743 Can't read this?
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We’ve gone from assembling familiar components...
11. ... to asking ourselves “how should people interact with this”
27. But when you make it all easy... I mean “Angry Birds Simple”
28. You get to find out what’s cool. (Hint: $1,000,000,000)
29. Take a big meaningful idea and make it easier by an order of magnitude
30. Flickr launch Drag ‘n’ Drop
uploader.
April 25, 2012
But: It has to be an order of magnitude
31. Here’s the new application.
It’s got 1 window.
You drag your video into the window.
Then you click the button that says “Burn”.
That’s it.
That’s what we’re going to make.
Some people really understand that
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This was television networks before you could easily switch
35. Channel 1 Channel 2 Channel 1 Channel 2
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News News 18:00 News News
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19:00 Soccer 19:00 Talk Show Soccer
Talk Show
19:30 19:30
20:00
Drama 20:00
Drama
Movie
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Movie
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Soap Soap
21:30 21:30 Late night Phone
22:00 Late night Phone Movie 22:00 Show Movie
22:30 Show 22:30
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23:00 Music Music Music Music
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Advertising Advertising
This was television networks after you could easily switch