Why Your Business Needs A Mobile App


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  • Mobile apps
  • So think of an experience where you searched for a product or services on your mobile phone on the goo
  • 150 ppl total responded to push notifications
  • Why Your Business Needs A Mobile App

    1. 1. Mobile Apps For Local Business
    2. 2. Who Is Destiny PearceMy name is Destiny Pearce I am the CEO Of Social Thrive Marketing LLC. Located in Baltimore,MD
    3. 3. Who Is Destiny I create affordable mobile apps for small business owners such as restaurants,hair salons etc...I also provide solutions that are specifically design to help build brand loyaltyand create frequent buyers for your business.With the use of integrated mobile app features,such as check in coupon system, food menus, push notifications, event calendars, GPS routing to your location or event, and much more!!
    4. 4. Things To CoverWhat Are Mobile AppsBenefits and FeaturesMarketing your mobile apps(bring value,increases call to action.Demo apps,real estate, restaurants, hair salons,musicians,organizations,churches etc..With mobile apps you canRefferal Prog.What is all the hype about mobile apps(review stats
    5. 5. Things To CoverHow to super power your current advertising methods.What is mobile marketing/market brand recognition/return on investment/costMeasure the performance of your appSend invite to connect on social networking sites,blog,personal websiteYour Customers want info quickly in their mobile phonesThe mobile app trendPackages/recap
    6. 6. What Are Mobile AppsA mobile app is a software application designed to run on smartphones, tablet devices, computers and other mobile devices. They are available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Marketplace and BlackBerry App World.
    7. 7. Mobile Marketing Mobile marketing is the mostdirect,effective,affordable way too reach out to a large percent of the population thats located in your local area.
    8. 8. Mobile AppsMore people rely on their mobile phones for instant information about local businesses while searching for information on the go.
    9. 9. What Is The Big Hype With Mobile AppsIf you have a local business and are looking for a small business marketing strategy that works, then you need to invest in the best apps for business advertising. Business apps are fast becoming the new search engine for mobile and tablet searches taking advantage of this
    10. 10. Why Your Local Business Needs A Mobile App
    11. 11. Why Your Local Business Needs A Mobile App With your own iPhone, iPad and Android App, you can reach out and connect with people right on their smartphones wherever they are at – while on the go. Offer coupons, push message alerts and updates, QR Code coupons and loyalty programs right inside your app! This keeps customers coming back and allows them to tell their friends about your business.
    12. 12. Why Your Business Needs A Mobile AppYour customers want information quickly in their mobile phones they dont want to go online and have to navigate through a tiny website not optimized for mobile phones to find you. More and more people use their smart phones and search for things on the go rather than sitting in front of computers at home or at the office. People want access to info NOW, and doing this on their smart phones will allow for this.
    13. 13. Why Your Local Business Needs A Mobile AppMarket and Brand Recognition:Apps are replacing websites. Tablet devices and mobile phones are replacing computers, the market is currently 5+ Billion Mobile Phone Users….1.5 Billion Smart Phone users, and growing by 1 million per day. If you have a business…you need an App to effectively market to and connect with your customers whenever and where ever they are! Become a branded icon on their device!
    14. 14. Mobile App Trend The Mobile App trend, The Gartner Group says: (August 2011) “Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010, according to Gartner, Inc. By the end of 2014, Gartner forecast over 185 billion applications will have been downloaded from mobile app stores, since the launch of the first one in July 2008. Right now, in Apple’s App store – they are seeing 1 BILLION APPS DOWNLOADED PER MONTH, WORLD WIDE. Current Stats- over 18 billion Downloads from Apple, 10 Billion
    15. 15. Mobile Marketing Stats Americans Spend 2.7 hrs per day socializing on their mobile devices. 91% of mobile internet access is to socialize. Compared to 79% on desktops.
    16. 16. Mobile Marketing Stats One half of all local searches are performed on mobile devices. 86% of mobile users are using their devices while watching TV
    17. 17. Mobile Marketing Stats Most consumers use mobile apps on their mobile devices 10+ times per day, more frequently than general grooming and eating.
    18. 18. Mobile Marketing Stats By 2014, mobile internet should take over desktop internet usage
    19. 19. Mobile Marketing Stats More than a third of U.S Adults own a smart phone. 95% of smartphone owners search for local business. Customer attention span is only 7 sec. long.
    20. 20. Mobile App Features
    21. 21. GPS Coupon Feature Create mobile coupons for your customers to unlock by “checking in” at your business.
    22. 22. Push Notifications Attract more customers to your business with dynamic offers at any time. Keep customers up-to-date with announcements and alerts. Inform customers of up-coming events, offers, specials and more in real-time. Better than SMS text messaging with no can spam rules to follow, Your App launches when users select the View button. Now your entire business is in the palm of your customers hands. Users can turn off notifications at any time. 98% of text messages are read vs. only 10-20% via email. Instantly send out push notifications to users phone when business is slow
    23. 23. Tell A Friend Let your customers take your business viral with built in sharing capabilities over email, SMS, Twitter and Facebook.
    24. 24. GPS Features Give your customers turn-by-turn GPS directions to your business from anywhere in the world while inside your business mobile app.
    25. 25. Event Listing Include all of your parties or business events inside of your application. Add to Google Calendar with 1 touch!
    26. 26. Fan Wall Set up a fan wall for your customers to leave feedback on your business. Manage the comments online. Delete the bad ones
    27. 27. One Touch Calling Give your customers one touch calling from inside your app. No numbers to save or remember.
    29. 29. Tip Calculator Include a tip calculator inside your mobile app to help customers quickly calculate a tip amount a dinner party,also this feature also helps keeps your app in customers mind.
    30. 30. Blog Integration Include a blog by entering your RSS feed to allow your users to quickly and easily read your blog posts.
    31. 31. Facebook,Twitter,Linkedin,YouTu be
    32. 32. Surveys And Polls Create order and appointment form feedback forms and much more.
    33. 33. Open Table Integration Intergrate a resturant reservation system into your mobile app for on the go resturant reservations.
    34. 34. App Analtyics Robust analytics to track daily,weekly and monthly downloads of your app.
    35. 35. Podcast Integration Include a podcast by allowing your users to listen on the go from their favorite mobile device
    36. 36. Live Demo Apps
    37. 37. With Mobile Apps You CanSend push notifications to users phone this is ten times more effective then email and is instantaneously.More exposure for your business in the app stores. Tens of thousands of mobile app searches are performed each day.Set yourself apart from your compettion that does not have a mobile app.Allow customers to instantley obtain information about your product or service.
    38. 38. Marketing Your Mobile Apps
    39. 39. Online Marketing MethodsMobile Ad Networks(Mobile PPC)Google AdsFacebook AdsEmail ListExisting Websites( Home PG Of traditional site)Mobile/SMS ListMobile SEOWeb Directories
    40. 40. Offline Marketing MethodsQR Codes embed into flyersNewspaper advertisementMenu’sTabletopsReceiptsMailers Cups, plates, napkins ( restaurants)T-Shirts
    41. 41. ExamplesMenus Table Tops
    42. 42. ExamplesNewspaper Shirt
    43. 43. ExamplesReceipts Business Cards
    44. 44. Sales Process
    45. 45. Sales ProcessStep 1 Conduct a phone and in-person meeting to determine what features and benefits are needed for your mobile app.Step 2 Design and development of your demo mobile app.Step 3 Choose a investment plan of your choice.Step 4 Mobile app gets submitted to android and I phone store for approval 2-4 weeks.
    46. 46. Android Market Place Submit App to Android Marketplace. Wait for approval 2-4 wks
    47. 47. I Phone MarketPlace Create Iphone developer acct. Submit mobile app $99 yr investment Wait 2-4 wks for approval.
    48. 48. Mobile App ROI
    49. 49. Return on Investment for a Mobile AppDay Spa is using the Select Easy App plan at $39.99/monthAverage spa treatment is priced at $100Average Profit Margin for a spa treatment is 50%Day Spa has 500 customers who have downloaded appDay Spa sends one pushDeal per week, or 4 per monthEach Deal is for 25% off regular price
    50. 50. Return on Investment for a Mobile AppConversion or redemption rate for a Deal sent byDay Spa is 2.5%Open Rate for “Deal” push notifications sent byDay Spa to customers is 30%
    51. 51. Return on Investment for a Mobile AppFirst, based on the numbers above, we’re saying that 4 pushDeals were sent in the month150 customers opened the Deal each time for a total of 600 Deal opens.Based on a Deal conversion rate of 5% that means we sell 15 incremental treatments during the month with the push of Deals.Based on assumption laid out, the normal profit margin of a $100 treatment is 50%, or $50.
    52. 52. So, taking all of these numbers intoconsideration let’s calculate the ROI of Day Spa’s mobile app.
    53. 53. Return on Investment for a Mobile AppIn thisinstance the Deal is for 25% off, so average treatment is priced at $75. This meansProfit margin in dollar terms is $25 per treatment sold from the pushof the Deals.15 incremental treatments sold X $25 profit per treatment equals $325.So we calculate Return on Investment with the following formula
    54. 54. Return on Investment for a Mobile AppIn our case then, 12 ROI would be: 10(($325-$29.99)/$29.99) x 100 = 980% 8 Return on Investment each 6 Column 1 Column 2 Column 3 month 4 2 0 Row 1 Row 2 Row 3 Row 4
    55. 55. PricingMobile App Setup Fee $500-$2000 (depends upon features added).** New Client Special Prices good through [7/30/12].Monthly Service Contract Fees for Hosting, Push Messages, Support and Software Updates$39.95 Monthly Hosting for iTunes App, Android App Stores and HTML5 Web App for your app softwareApp Submission and Application Fee$99.00 One Time Fee to get App in both Android and Apple App Stores, to be paid once custom app is completed and approved by client.Optional Monthly Service Contract Fees for Maintenance/Changes/Consultant$59.95: Monthly Maintenance and Updating Service Bundle by Social Thrive Marketing
    56. 56. Pricing$79.95: Monthly Maintenance and Updating Service Bundle by - Social Thrive Marketing LLC Includes up to 10 updates each month to your Mobile App and includes 3 hours of marketing and consulting each month to help get your app out in the public.$149.95: Monthly Maintenance and Updating Service Bundle by Social Thrive Marketing LLC - BEST OPTION Includes up to 30 updates each month to your Mobile App and includes 3 Facebook Mobile Coupons Campaigns 3 hours of marketing and consulting each month to help get your app out in the public.$299.95: Monthly Maintenance and Updating Service Bundle Social Thrive Marketing LLC - Includes unlimited updates and changes each month to your Mobile and includes 12 hours of marketing and consulting 5 Facebook Mobile Coupons each month to help get your app out in the public.
    57. 57. Contact
    58. 58. OverviewWhat Are Mobile AppsBenefits and FeaturesMarketing your mobile apps(bring value,increases call to action.Demo apps,realestate, resturants, hair salons,musicians,organzations,churches etc..With mobile apps you canRefferal Prog.What is all the hype about mobile apps(review stats
    59. 59. Contact Mewww.Facebook.com/socialthriveswww.Linkedin.com/socialthriveswww.youtube.com/socialthriveswww.twitter.com/socialthriveswww.meetdestinypearce.com Fill out contact infowww.destinybuildsmobileapps.com
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