Destination Changemakers is a project aiming at helping social entrepreneurs to scale up and maximize their social impact. After one year and a half of preparation in the UK and France, we will help social entrepreneurs in Asia and Africa during nine months, before coming back to France to share our experience to the general public.

1. Destination Changemakers
Spreading solutions for global change
Brochure
February 2012
DARDAILLON Matthieu
GUYOT Jonas

2. INTRODUCTION
2
TOWARDS A NEW PARADIGM « SPREADING SOLUTIONS FOR GLOBAL CHANGE »
Our system needs new economic, social and Men and women that re-invent the world and fight
environmental adjustments. It has become non- urgent social needs through economic initiatives are
sustainable, as it is built on an accumulation of social entrepreneurs. They use their business skills to
unlimited natural resources ; non-desirable, as it design a solution to a social or environmental issue.
creates poverty and disparities while creating wealth
; and sometimes non-ethical, when the rush for more But, these solutions are still often too local ; they have a
and more profits justifies immoral means. limited impact and are not well-known. Besides, there
are a lot of solutions in the world, ready to germinate.
This system that revealed its limits with the financial Duplicated at a large scale, these three solutions can
crisis of 2008 is today condemned by the civil society ; change the lives of millions people.
recent movements like « les Indignés » or Occupy are This is the challenge we decided to take up when we
good examples of it. But these movements do not created Destination Changemakers. We want to
propose concrete solutions. contribute to the scale-up of three social enterprises and
help them spread their solutions to impact as many
SOLUTIONS EXIST beneficiaries as possible. We are convinced that our
Still, there are some reasons to be optimistic. The generation can be the first one to eliminated extreme
corporate sector must be part of the solution. poverty over the planet.
Solutions to change the world exist.
Let’s imagine a young graduate Filipino who decides SURROUNDING OURSELVES WITH THE RIGHT
to struggle against poverty and rural exodus making PEOPLE
the countryside attractive for business and enabling To succeed, we will need to be surrounded with the
poor communities to gain autonomy and right people, in order to co-create and manage to do
independence. what we could not do alone.
Let’s imagine an Indian man that takes up the Alone, in a country we hardly know, we couldn’t do
challenge to feed India through a local and organic much. But surrounded with the right partners and thanks
agriculture, with provides competitive prices for to one year and a half of preparation, we could
consumers and producers thanks to an innovative contribute to help these social entrepreneurs, and this is
supply chain. the most important because everyone « can be a
Let’s imagine a man in Senegal that uses his Changemaker ».
experience and technical skills to develop an industrial Therefore, we invite you to join the adventure ; an
process that uses alfalfa to fight malnutrition that adventure to discover innovative solutions to fight
concerns 2 billion people in the world. poverty !

3. EXECUTIVE SUMMARY
3
THE PROJECT DESTINATION THE ORGANIZATION OF THE PROJECT
CHANGEMAKERS
When is it ?
Destination Changemakers in brief: The project lasts 3 years and a half.
Destination Changemakers is a project aiming at : The preparation : January 2011 – September 2012
- Helping social entrepreneurs in the world by studying The missions : September 2012 – June 2013
the potential of their scalability - Philippines : September – December 2012
- Raising awareness about social entrepreneurship and - India : January – March 2013
social business - Senegal : April – June 2013
The sharing of our experience : july2013 – June 2014
What Destination Changemakers is not :
- A humanitarian project as we are going to work with How is it financed ?
social enterprises that are financially sustainable (not The provisional budget is 29000€. We want to finance it
NGO) thanks to competitions, foundations, subsidies, private
- A journalistic world tour as we want to contribute to sponsoring, crowdfunding and a small counterparty
the development of these enterprises with concrete from the social entrepreneurs.
actions
The residual part will be financed by our own resources.
Who are we ?
We are two students in business school (ESCP Europe). KEY FIGURES
We chose to realize two gap years before finishing our  20 months of preparation
studies : one gap year for professional experiences in  9 months of missions
the sector of social business, sustainable development  12 months to share our experience
and microfinance; one year with social entrepreneurs in  3 countries
emerging countries with the project Destination  3 social entrepreneurs
Changemakers.  Thousands of beneficiaries
Why this project ?
We have chosen to create Destination Changemakers
and to dedicate a whole year to work with social
entrepreneurs in order to :
- Make a difference by using our business skills in
enterprises with great social added value
- Learn on the ground
- Be inspired to create then our own social enterprise
and become changemakers
“Be the change you want to see in
the world” GANDHI

4. OUR TEAM
4
JONAS
I am a student in a business school (ESCP Europe) and I am passionate about social
entrepreneurship and social business. This passion started during my internship with
the Centre for Social Innovation (CSI) of the Filipino NGO Gawad Kalinga. I discovered
there the potential of social entrepreneurship, that overcomes the potential of
humanitarian action. Indeed, through a sustainable business model, a social
entrepreneur can design sustainable solutions and integrate the communities in the
process.
I am currently having a six-month internship in consulting in sustainable development
at Doing Good Doing Well, and I am going to start next March another six-month
internship in microfinance at BNP Paribas. In addition to these professional
experiences, Destination Changemakers is for me a great source of inspiration.
MATTHIEU
I am a student in Master in Management at ESCP Europe and I have always been
involved in different social and environmental projects. I have above all founded and
directed the student society Star Trek’ ESCP Europe that aims at organizing an eco-
friendly event once a year. Passionate about this entrepreneurial experience,
concerned about social issues in the world, fascinated about innovation and willing to
make a difference, I am naturally attracted by social entrepreneurship.
I believe in the power of the enterprise to solve social and environmental issues at a
large scale. I would like to participate to the development of a new economic paradigm.
I have some experience in Socially Responsible Investment in London and in Human
Resources at Danone. I am currently having an internship at danone.communities : I am
working on the management of various communities to inspire, engage and connect
people in order to promote social business. I am sure that Destination Changemakers
will help me to figure out how to be become a Changemaker !
You will find our CVs in the Appendix

5. THE HISTORY AND THE PLANNING OF THE PROJECT
5
THE PREPARATION : January 2011 – Sept 2012 And today ?
As we are both having internship, we spend our evenings
The birth of an idea. and week ends to :
 Look for innovative social entrepreneurs and define
London, 2011, January 1st. A new year starts. The
desire to make great projects. And above all to feel our mission with them
 Develop partnerships with institutions in France and
useful. The idea to travel and meet amazing
changemakers was already in the mind of Matthieu. abroad
 Look for financing
Jonas didn’t hesitate a long time… We decide to
 Participate to events linked to social
dedicate a second gap year for our project and to work
all the summer 2011 on it. Matthieu postpones his entrepreneurship and social business
internship, Jonas refuses a well-paid internship in
M&A… Let’s go !
Discovery and inspiration in London THE MISSIONS : September 2012 – June 2013
During the spring 2011, we meet many changemakers We will accompany each social enterpreneur during
in London : we discover the sector of social three months to share the life of changemakers and
entrepreneurship and we listen to their pieces of advice contribute to the development of their venture. We will
and needs. We want to start from the needs of social share our experience and achievement with you, though
entrepreneurs to get the more impact as possible ! It is our website and weekly videos.
now much clearer : what social entrepreneurs really  Sept. – December 2012 : mission in the Philippines
need are investments and human resources to scale up  January – March 2013 : mission in India
and recognition because their initiatives are still quite  April – June 2013 : mission in Senegal
unknown.
The definition of the project
We work all the month of July on the project. One THE SHARING OF OUR EXPERIENCE : July 2013
month of work and team-building in the Vercors, in – June 2014 (and ever after…)
Normandie, and in Paris. We precisely define the The sharing
project, create the website, look for financing… Above The project do not stop when we will leave the plane.
all, we realize a pilot mission with a social entrepreneur First because it is not a parenthesis in our studies but a
in Paris. inspiration for our career. Also because the more
important will be to have encouraged others to commit
An active preparation themselves. This last phase is essential and we are
From September 2011, things accelerate. In preparing it from now on : we are working on the
September, we organize our first meeting with the realization of a documentary, the publication of a book
« Changemakers Crew », our groups of active and business cases.
supporters. 20 people are attending. In October, we
participate to the radio emission « Allô la Planête » of The relay by another team
Le Mouv’. In November, we are invited at the Global All of this… while another team will doing new missions !
Social Business Summit in Vienna, where we meet Pr.
Yunus.

6. OUR OBJECTIVES
1. HELPING SOCIAL ENTREPRENEURS TO SCALE UP (1/3)
6
OUR OBSERVATION DEFINITION
 Solutions to change the world already exist, but they need to scale up to Social enterprise
have a significant impact A social enterprise operates
 Institutions like Ashoka or danone.communities do remarkable work to like a business, produces
help high-potential social entrepreneurs to scale up goods and services for the
 Some of the most innovative social entrepreneurs can’t benefit from the market, but manages its
support of these institutions because they do not meet the restrictive operations and redirects its
criteria or lack of time to apply surpluses in pursuit of social
and environmental course.
OUR MISSION WHO ?
The entrepreneurs we want to
 We will realize studies of the potential of scalability of these social work with are small
enterprises entrepreneurs that need help
 We believe in co-creation and co-construction : we work with Ashoka to scale up.
which has a 30-year experience in that field to develop a methodology for
our missions

7. OUR OBJECTIVES
1. HELPING SOCIAL ENTREPRENEURS TO SCALE UP (2/3)
7
AND CONCRETELY ? PARTNERSHIPS
During the preparation phase :
 Realization of a 2-week pilot mission with a French social entrepreneur to
help him on his business model (July 2011)
 Collaboration with Ashoka to understand their Fellow selection criteria,
and to develop a methodology for our studies
 Working at distance with our social entrepreneur to provide some ideas Ashoka is the global
before our arrival association of the world’s
leading social entrepreneurs.
During our missions, with the three social entrepreneurs : Since 1981, they have elected
 Helping them on their specific challenges : assessing their social impact over 2,500 leading social
with their community ; rethinking their Business Model ; formalizing their entrepreneurs as Ashoka
Business Plan ; etc. Fellows, providing them living
 Organizing MakeSense HoldUps (brainstorming adapted to social stipends, professional support
entrepreneurs), one in France and one in their community, to find creative and access to a global network
ideas to help them solving some of their challenges of peers in 70 countries.
 Linking them to other local Changemakers to accelerate social change (www.ashoka.org)
in their ecosystem (MeetUp : organizing an event with all the
Changemakers of the area and brainstorming on how they can partner
together, share their experience and tips and learn from each other)
MakeSense is a community of
300 young people (called
Gangsters) in 20 countries who
spread the virus of social
business into capitalism. They
use brainstorming (called
HoldUps) to solve social
entrepreneur’s challenges.
(www.makesense.org)
WE WILL SUCCEED IF...
 At least 1 social entrepreneur out of the 3 scales up (more than 10,000
people impacted ) by 2015

8. OUR OBJECTIVES
1. HELPING SOCIAL ENTREPRENEURS TO SCALE-UP (3/3)
8
SCALABILITY : WHAT ARE WE TALKING ABOUT ? SOURCES & READINGS
The challenge : How a local solution can have a global impact?
The specificities for the scale-up of social enterprises
Different bottom lines
 The question is different : in which way the scaling up will optimize the
social impact of the solution ?
 Value-sharing approach (open source, « copyleft »), but no logic of value
appropriation (copyright)
 Co-creation and co-construction in a integrated ecosystem Changer d’échelle
Géraldine Chalencon and Anne-
Specific challenges Claire Pache
 The mobilization of resources is harder
 Difficulty to find the good fixing that enables to maximize the social
impact while being financially sustainable. The adjustments are sometimes
very precise : for example, the experiences of danone.communities show
that the adjustments can sometimes be about 0,01€
 The stakeholders are more numerous, private and public.
Scaling Social Impact: New
Thinking
Paul N. Bloom and Edward
Skloot
And Destination Changemakers in all of that ?
The scale-up is possible only if the business model is perfectly well defined. We
will work with the social entrepreneurs to :
 Verify the social and financial sustainability of the business model and Business Model Generation
to opportunities of scalability Alexander Osterwalder and Yves
 Study the potential of scalability, and define a development strategy Pigneur
with an appropriate planning
We will assess the results of the first pilots and the sustainability of the
business model to duplicate it at a larger scale.

9. OUR OBJECTIVES
2. STUDYING THE SOCIO-CULTURAL MECHANISMS OF SOCIAL CHANGE
9
OUR OBSERVATION DEFINITION
We think Changemakers are drivers of social change. Their common trait Changemaker
? They have the leadership and the commitment to convince other people to
change their own personal behavior in a positive way to accelerate social A Changemaker is a man or a
change. We believe Changemakers are the leaders of tomorrow’s world; woman with system changing
they are visionaries and act to accelerate the transition to a more solutions for the world’s most
sustainable world. urgent social problems.
OUR MISSION Social entrepreneurs are
obviously Changemakers, but
 We will study how Changemakers can change mentalities, mindsets actually everyone can be a
and behaviors : which quality enable them to have a positive influence Changemaker, providing he/she
on society and its stakeholders ? wants to accelerate social change
 We will study the specificities of leadership of the changemakers and has a positive contribution to
according the culture : how their culture influence their leadership the world through his/her action.
style?
Changemakers can be social
entrepreneurs, but also business
AND CONCRETELY ? leaders, politicians, investors,
academics or simple citizens…
During the preparation phase :
 Meeting inspiring Changemakers
 Preparation of a methodology for the socio-cultural studies
During the missions :
 Meeting inspiring changemakers that contribute to social change in the
region studied
 Establishing a typology of Changemakers (example : the social
entrepreneur; the intrapreneur; the politician...) explaining how they
manage to change mindsets in their culture
WE WILL SUCCEED IF...
 We manage to establish a clear and inspiring typology of changemakers

10. OUR OBJECTIVES
3. RAISING AWARENESS ABOUT SOCIAL ENTREPRENEURSHIP
10
PARTNERSHIPS
OUR OBJECTIVE
 We want to inspire a generation of Changemakers and transform the Y
generation into a YY generation (YY : Yunus &You, the symbol of social
business).
 We are aware the most important part of our project is probably the part
after we come back: one of the key point of success is the impact we will
have on other people. Le Mouv’ is a French radio
channel belonging to Radio
France.
AND CONCRETELY ?
We will use various means of communication to reach as many people as
possible. For each of them, we will partner with the media, producers and
editors.
Sparknews is the media of
Before and during our missions :
solutions that gives a second
 Regular update of our blog to share every step of our project
 Community management through social networks (Facebook, twitter,
life to documentaries on
YouTube) positive initiatives and gather
 Communication on French media: for instance, the radio Le Mouv’ and the them on the same internet
website Sparknews are already our partners platform.
 Communication through specialized partners (Les Ateliers de la Terre)
 Realization of bi-monthly short videos
Once we will be back :
 Publication of a photo-book “Profiles of changemakers” (guiding principle
: how changemakers can change mentalities and accelerate social
change?)
 Realization of a documentary about one or several missions Les Ateliers de la Terre (The
 Edition of a boarding game in which players must manage their social Planet Workshops) is a think
enterprise and partner with different Changemakers (Matthieu is a “serial tank specialized on
creator” of boarding games with more than 30 games to his credit) sustainable development and
 Realization of academic business cases for business schools to raise social entrepreneurship. They
awareness among students. invited us to share our studies
during the Global Conference
WE WILL SUCCEED IF... in September 2013. This
conference is organized every
 At least 1000 people regularly follow our adventure year and gathers 900 leaders
 Our experience encourages at least 50 people to become changemakers from 65 countries.

11. OUR SOCIAL ENTREPRENEURS
11
PARTNERSHIPS
Selecting the social entrepreneurs
Finding innovative social entrepreneurs with a local and impactful solution is
not easy. The majority of the social entrepreneurs we target do not have any
website. That’s why we are in contact with local partners in the Philippines,
Ennovent is an Austrian social
in India, and in Senegal that help us to target the social entrepreneurs that capital venture that invests in
have a real need. social enterprises that develops
solutions for the « Base of the
Our selection criteria Pyramid » in India. Ennovent helps
We have defined 4 criteria for our researches : us to identify social entrepreneurs
 Social mission: the social (and environmental) bottom line is at least in India and to prepare our
equal to the economic bottom line mission.
 Post-pilot phase : the enterprise has a few years of existence and
finalizes its tests on its business model
 A potential of global impact : the solution has the potential to impact
at least one million people in the world
 A deep integration in its ecosystem : the enterprise is integrated to its
communities and participates to social and economic development of The Grameen Creative Lab is an
the region organization that aims at creating
a global movement around social
business. It raises awareness about
the philosophy of social business
and advises big companies to
Post-pilot create social businesses. We are in
Social mission contact with the Indian team.
phase
A deep
A potential of
integration in
global impact Gawad Kalinga is the biggest
its ecosystem Filipino NGO, created by Antonio
Meloto who is our godfather.
Gawad Kalinga struggles against
We present you in the 3 following pages 3 social entrepreneurs we have pre- poverty in the Philippines. It has
selected for our missions. created more than 2000 united
and autonomous communities in
the Philippines and encourages the
creation or settlement of social
“Social entrepreneurs do not only give a fish or teach how to fish. They businesses in these communities.
are satisfied only when they have revolutionized the fishing industry.” Gawad Kalinga helps us to prepare
our mission.
Bill Drayton

12. Philippines : Sept-December 2012
12
JUSTIN DE LA CRUZ, HAPPY GREEN
Justin is a smart Filipino business graduate. His inspiration started as he got
introduced with Gawad Kalinga, the most important NGO in the Philippines that
builds empowered, sustainable, and self-sufficient communities. Today, more than
2,000 "GK Villages" cover the country with a social impact estimated at one million
beneficiaries.
Justin observed there that the poor can overcome their poverty and form into a
community with a disciplined work ethic. This insight is what inspired Justin to found
Happy Green, with the center being the country’s neglected farmers. Happy Green
was created in 2010 and has now 5 regular employees.
The problem
 Around a third of the Filipinos (more than 30 millions) live in poverty
 About half of the population live in rural areas whereas almost 80% of the country’s poor people live there
 Agriculture is the primary and often only source of income for poor rural people
 Farmers think their jobs are of the lowest kind and that their children should pursue anything else, leading to
problematic rural exodus
The solution
 Happy Green develops, prepares and bottles authentic farm-to-market
beverages. Residents of Gawad Kalinga communities are empowered to
take part in the entire design, development and distribution of these
countryside drinks.
 Happy Green "romanticizes" the countryside and makes it attractive for
markets, customers and partners
 Happy Green promotes green-collared work and provides communities
with jobs & training
Objectives for 2015
 Scaling social impact : from 60 to 1000 direct and indirect
beneficiaries
 Scaling the activity : development of the product portfolio
; industrialization of the company ; more communities
engaged (the opportunity is available to expand to the
other 23 GK Villages across the Philippines).

13. India : January-March 2013
13
ASHMEET KAPOOR, JAGRITI AGRO TECH
Ashmeet graduated from Brown University, USA. He started Jagriti Agro Tech after
moving back to India from the US and traveling widely across India, which made it
clear that the precursor to rural development is financial stability and that agriculture
presents enormous opportunities to achieve that.
He believes that holistic rural development cannot begin until the rural economy
develops enough to provide respectable and sustainable livelihood opportunities.
Given that agriculture is the primary occupation, successful development in sectors
like education, health, and energy is directly or indirectly dependent on the success of
the agro-economy.
The problem
 Farming Crisis: farming has become unsustainable economically for the small farmer, driving them into debt.
 Marketing crisis: There is a 400-700% price hike on produce from farmer to the consumer. Supply chains
are fragmented with 5-7 intermediaries, who add little value. 40% of produce is wasted before reaching the
consumer due to various inefficiencies in supply chain. Planning between producers, buyers, and consumers is
non-existent.
 Health and Environmental Crisis: increasing resistance of pests demands harsher pesticides with detrimental
effects on health and environment. Local products are on the verge of extinction because foreign, genetically
modified seeds have become the norm.
The solution
 Jagriti Agro Tech supplies high quality, fresh, and affordable organic
produce through an efficient supply chain that connects farmers straight
to consumers thereby enhancing rural livelihoods,
incentivizing sustainable agriculture, and promoting socially
and environmentally-conscious produce.
 The production of the farmers are planned according to the market
demand, providing the farmers an assured market and high prices for
their entire produce, and reducing post harvest losses.
Objectives for 2015
 Scaling social impact : make benefit at least 1000 Indian
producers and their family to enjoy stable and fair prices ;
raising awareness about organic food in India
 Scaling the activity : spread the production and the
distribution networks to other Indian regions

14. Senegal : April – June 2013
14
BERNARD GIROUD, SAFE
Bernard Giroud is a French engineer with a long experience in the milk industry.
Member of the « Association for the promotion of leaf concentrate for the
nutrition » (APEF), he is convinced that leaf concentrates are a revolutionary
low-cost food supplement to fight malnutrition at a large scale in the world.
Married to a Senegalese, he decides to go in Senegal to produce directly there
alfalfa and creates Safe Nutrition. After three years of experimentation that
enabled him to test his business model, the first leaf concentrates are planned
for January 2013.
The problem
 Senegal is the 144th country for the Human Development Index ranking (above 169 countries).
 Malnutrition is a major problem : 84% of children of less than 5 years suffer from anemia and 61% of women ;
61% of children of less than 6 years lack Vitamin A
 NGO spend a lot of money to buy food supplements, that are often limited
The solution
 Safe makes the rich components of green leaves available to humans
thanks to the extraction of the leaf concentrate.
 Such an extraction already exists and has been sold since 1975, but was
usually produced in France and then exported to developing countries.
 Bernard Giroud is developing a smart business model to produce
concentrates at a low cost to fight malnutrition and sell the fodder to
local farmers to finance his activity
Objectives for 2015
 Develop the social impact : provide leaf concentrates to
100 000 malnourished ; inject some economic dynamism in
the region and have a positive impact on 100 local farmers
 Develop the activity : grow the agricultural surface from 30
to 300 acres ; launch a second line of extraction

15. OUR PROJECTED BUDGET
15
OUR PROJECTED BUDGET HOW ARE WE GOING TO FINANCE THE
PROJECT ?
It amounts to 29 000€
Competitions
The major part of the expenditures is dedicated for We participate to all the competitions linked to our
the missions with the entrepreneurs. They include the project, with a lot will annouce their results during the
life expenditures during the missions (housing, food, spring (Social Business Youngsters of
health, transports) and the material necessary to their danone.communities, Dream It Do It of Ashoka, Prix de
realization. la Solidarité étudiante of the Fondation Veolia, Paris
35 000 Jeunes Aventure of the Mairie de Paris, BeProject of
Administrative
Bearing Point, Prix Engagement Citoyen of MoovJee,
30 000 & Unforeseen
1 210 PIEED of Etudiants et Développement).
costs
25 000 5 050
Foundations
20 000 Raising We should obtain the support of the Foundation
awareness & Masalina that belongs to the Fondation de France.
15 000
Engaging
10 000 22 740 people Public subsidies
We are in contact with the Conseil général de la Marne.
5 000 Missions
Sponsoring
-
We are currently looking for sponsoring, and we are in
Expenses contact with some big companies to design a win-win
partnership.
35 000
Private donations
30 000 Personal We are going to start soon a crowdfunding, though the
25 000 resources website http://fr.ulule.com/
10 000
20 000 Contribution fom the entrepreneurs
Private
15 000 sponsorship We are looking for a small contribution from the social
11 000 entrepreneurs (like housing) to be certain of their
10 000 motivation.
Competitions,
5 000 8 000 Public subsidies Personal contribution
- & Fondations As this project is very important for us we are ready to
contribute financially to this project thanks to our
Resources savings, in the limits of our capabilities.
NB : you can find our detailed projected budget in the
appendix

16. PARTICIPATE TO THE ADVENTURE
16
WHAT WE NEED JOIN THE ADVENTURE !
The success of Destination Changemakers will depend We are looking for win-win partnerships, with a logic
on the partnerships we will manage to create… with of co-construction.
you ?
Look at the following page to discover how our project
We have identified some key elements for the can be useful to your organisation.
success of our project
A financial support
We need some financial support to finance our
expenditures for the missions : without any financial
support, we won’t be able to work voluntary with three
social entrepreneurs…
A material support
We would also need some material support to work in
good conditions during the missions (laptops, internet
access) and to communicate on our experience
(camera).
A support in competencies
Your collaborators are experts in a specific sector
(social impact assessment, business plan,
communication, website creation) ?
- pro bono : why not asking them to help the
association Destination Changemakers during a few
hours ?
- formations : why not asking them to organize a
formation to acquire some skills that could be useful for
our studies ?

17. WHAT WE CAN BRING
17
CUSTOM STUDIES A STRONG VISIBILITY
Thanks to our different professional experiences in As our partner, you will be present on all our means of
sustainable development, SRI, microfinance and social communication : videos, documentary, book, website,
business, we would be happy to study how your Facebook & Twitter, our events, etc.
company can use his competencies to fight poverty.
AN EFFICIENT TOOL FOR INTERNAL
We could propose you 4 kinds of studies, which are of COMMUNICATION
course adaptable to your needs : Share the news of our project internally…
Do you know that...? 42% of employees working in
« Bottom of the Pyramid » Approach enterprises which communicate their sponsoring
We could study how your company can adapt its programs say that it boosts their motivation, and 78%
products, services and processes to penetrate new are proud of the commitment of their enterprise.*
markets and answer the needs of poor populations.
A SOURCE OF INNOVATION AND MOTIVATION
Impact study FOR YOUR COLLABORATORS
You already have a CSR program in one of these Why not asking some of your collaborators to join our
countries ? Or you are wondering if entrepreneurial mission during a certain time ?... 2/3 of the employees
initiatives to fight poverty do have a real impact ? We can would like to be dedicated to the projects sponsored by
realize for you a study on the impact of a project of your their enterprise. *
choice.
Propositions of partnerships with local changemakers
During our missions, we will work with all the ecosystem
of social change in these regions (big corporate
companies, social enterprises, NGO, universities, public
sector, etc.). We could make you some propositions of
partnerships according your needs.
« How to manage a triple bottom line in a social
enterprise ? » study
Before scaling-up, a social business must find the right
adjustment between economic sustainability, and social
and environmental impact : what are the tools used to
manage a triple bottom line ? We could associate you to
this study.
Depending on your needs and your support, we could *Source : « Le Mécénat : Point de vue du grand public et
spend a certain amount of time during our missions to attitudes des collaborateurs des entreprises privées », cf
work on your studies. We could also work on it before www.francegenerosites.org
our missions.

18. A COMPLETE PREPARATION (1/2)
18
We started our project in January 2011. We will leave France in September 2012, so we will have had a 20-month
preparation. 20 months of preparation allow us to work on a professional value proposition to create partnerships
and therefore to have an ambitious project.
LEARNING BEING INSPIRED
As we are curious, we want to learn as much as During our preparation, we attend as many events and
possible during these 20 months of preparation. Here conferences on topics related to our project as we can.
are our three main activities : Here are some examples, to name but a few :
The Travel 4 Change Group work Sustainable Business Summit
Launched by a « social backpacker » and Organized by The Economist in London in March 2011,
danone.communities, this initiative aims at gathering this one-day summit focused on the fact that corporate
all the tips from previous responsible world tours to social responsibility has move from a “nice-to-have” to
help and inspire future projects. a key strategic issue.
Destination Changemakers is in charge of the Convergence 2015
animation and coordination of the group work on the Organized in Paris in June 2011, this three-day summit
‘After-World tour’: how can projects like responsible focused on microfinance, social business, social
world tours inspire others ? what is the ideal medium entrepreneurship and social and solidarity-based
to do so ? economy.
The objective of this group work is to capitalize on the The Start Up Week End
experience of previous “social backpackers” to Organized in Paris in November 2011, this two-day
publish a handbook that will be delivered during an event aims at creating a social business within 48 hours.
event next April.
The Global Social Business Summit
Meeting Changemakers Organized in Wien in November 201, this three-day
Meet a great deal of innovating and inspiring social event gathers some of the most inspiring leaders of the
entrepreneurs, in the UK and in France, in order to world of social business. The motto : put society back at
understand the reasons of their success. the heart of business. We met Prof Yunus during this
event.
Reading
We read many articles, reports and books on topics The Social Workshop
such as social entrepreneurship, social innovation and The event is a competition of creation of social
sustainable development to understand the stakes enterprise during one day. It was organized in Paris at
related and have a critical point of view on these the end of November 2011. The team of Matthieu won
issues . the first edition on the topic: « intergenerational
solidarity », with the creation of the enterprise
Knowl’Age.

19. A COMPLETE PREPARATION (2/2)
19
TRAINING MAKING OUR PROJECT RESPONSIBLE FROM
A TO Z !
Helping a social entrepreneur
We realized a two-week pilot-mission with a young Carbon Compensation
social entrepreneur during the Summer 2011. This We want to offset 100% of our carbon emissions which
social entrepreneur launched its venture SendMeLove are due to our transports. Thanks to The Planet
and needed a business plan, so we helped him for his Workshops, we have been introduced to Pur Projet
financing modeling, his market study, his measure of which is an environmental organization to fight climate
social impact and the redaction of the business plan. change through reforestation.
We worked with La Petite Etoile, a French
consultancy specialized in business development, who
gave us pieces of advice and feedback after our work.
CREATE A COMMUNITY
We spend a lot of time to build a Crew. Members of
the Crew are people interested by our project, they
should be friends of us or not, they often participate in
events we organize and are free to give us advice on Responsible behaviours
our project. In a word, they are active followers. We try to have a responsible behaviour during our
project, but also outside of the project. For example,
Brainstormings our business cards are 100% recycled ! :)
We are regularly organizing brainstorming on our
project, and everyone is welcome. It enables us to
have many ideas on issues related to our project, and
it enables people to get involved in our project. HAVING A LONG TERM IMPACT
Meetings We are aware that a « one shot » project is not the best
We are regularly organizing meetings to give news of way to maximize our impact for our entrepreneurs and
our project. The more events like this we organize, the our partners. That’s why we are working on the
more people follow us. sustainability of the project and recruiting a new team
for the next edition.
MakeSense
We are part of the worldwide MakeSense community,
so our news are followed by more than 300 people in
20 countries.

20. CONCLUSION
20
AND AFTER DESTINATION CHANGEMAKERS?
« Do not be afraid to care and
Destination Changemakers is for us a great opportunity to discover social
entrepreneurship and participate concretely to this emerging movement. A lot of dare »
social innovations come from developpingcountries. We want to be inspired by Antonio MELOTO, founder of
these innovations to fight poverty in the developed countries… We hope that this
project will be a great source of inspiration to create our own social enterprise in Gawad Kalinga, godfather of
the future ! Destination Changemakers
(Manille, Philippines)
We also know that a lot of students are interested in social innovation but they do
not know or believe in the opportunities of social entrepreneurship. We hope that
our adventure will inspire them and encourage them to make our economies more ***
human.
« Enjoy this adventure on the
THANKS FOR YOUR INTEREST ! next three years. I hope you will
become amazing
changemakers»
Deborah SZEBEKO, Founder and
CEO of Thinkpublic
(London, UK)
***
« I wish you a great adventure
and to realize interesting
studies. Entrepreneurs need
guys like you»
Nathan GRASS, Chaire
Entrepreneuriat ESCP Europe
(Paris, France)

21. FOLLOW US AND CONTACT US
21
Jonas Guyot Matthieu Dardaillon
President & Responsible of the missions Treasurer & Responsible of communication
guyot.jonas@gmail.com matthieu.dardaillon@gmail.com
+33 6.38.38.90.29 +33 7.61.27.04.76
We want to co-create, do not hesitate to contact us, we will be happy to share ideas with you !
WWW.DESTINATIONCHANGEMAKERS.COM CHANEL DESTINATION CHANGEMAKERS
PROFILE DESTINATION CHANGEMAKERS @DCHANGEMAKERS

22. Destination Changemakers
Spreading solutions for global change
Appendix
 Our godfather
 Our partners
 Our detailed budget
 Our CVs

23. OUR GODFATHER
23
THE WORD OF OUR GODFATHER WHO IS ANTONIO MELOTO ?
Mr. Antonio Meloto, 61, is the Founding President of
« I fully support your project Destination the NGO Gawad Kalinga (to Give Care in Tagalog). For
the past 15 years, he has devoted himself to the fight
Changemakers. I see people in your group as the against extreme poverty in the Philippines, with the
next generation of young people who want to build aim to restore dignity to the 25 million poorest
a better, a safer planet. We will work together in the Filipinos by 2024 (5 million households in slums).
Philippines to eradicate poverty and to restore
His approach is to build empowered, sustainable, self-
human dignity, and I guess this is an exciting sufficient "Communities", accompanied by 7
opportunity for us to build new business models development programs (including for education and
together. So I will be your godfather. » health), and now, to significantly develop and scale-up
social businesses.
Antonio MELOTO, 27/11/11, in Paris Today, more than 2,000 "GK Villages" cover the
country with a social impact estimated at one million
beneficiaries. Tony has initiated the concept of the
"Enchanted Farm" (to prevent rural migration to urban
areas), and the first one out of 24 has just been
inaugurated by the President of the Republic of the
Philippines.
To achieve such ambitious objectives, Gawad Kalinga
promotes the concepts of "caring & sharing" and
involves a large number of people to support this
"Grand Cause", with no exceptions : young people,
previous "gang leaders", students, faculties, politicians
of all sides, employees, business leaders (including
Shell, Unilever, Philips, Coca-Cola, IBM, HP, Hyundai or
Air France-KLM), GK is now supported by an "army" of
25,000 regular volunteers and 1 million occasional
volunteers.
In fact, we can summarize the "GK Way" as a three-
step process: changing values within affected
communities, extensive public-private partnerships,
and massive volunteerism. The construction process
actually begins with a rebuilding of the values of the
community and the change of mindset of "rich" people
by building authentic relationships.
Tito Tony, is a remarkable example of
"transformational leadership" ; in 2009 he wrote
"Builder of Dreams", and he is also the recipient of
numerous awards, including the "Social Entrepreneur
of the Year" in 2010 in the Philippines by Ernst &
Young and the Schwab Foundation. As such, he will
be a guest-speaker in January 2012 at the "World
Economic Forum" in Davos.
With Antonio Meloto, et Olivier Girault
(Président de Gawad Kalinga Europe)

24. OUR PARTNERS
24
OUR PARTNERS
STRATEGIC ACADEMIC
MEDIA
OUR PARTNERS FOR THE MISSIONS
IN THE PHILIPPINES IN INDIA IN SENEGAL

25. DETAIL BUDGT