Taste of london 2011 presentation
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Taste of london 2011 presentation Taste of london 2011 presentation Presentation Transcript

  • TASTE OF LONDON 2011 16 th – 19 th June, Regent’s Park
    • Foodie Heaven - A truly unique event where upmarket and knowledgeable ‘foodies’ come to sample stunning signature dishes from the latest, greatest and most exciting restaurants in London. Coupled with a sublime mix of quality food and drink brands as well as outstanding entertainment, all set in the beautiful surrounds of Regent’s Park.
    • Taste of London is now The World’s Greatest Restaurant Festival.
    • Taste Festivals have set a new benchmark for food and drink events worldwide. In 2011 there will be 12 Taste Festivals across the world all based on the flagship event, Taste of London.
    THE TASTE CONCEPT
  • INTERNATIONAL TASTE FESTIVALS View slide
    • 50,000 visitors to a sell out show
    • Rick Stein and Heston Blumenthal made debut appearances
    • Taste of London generated massive TV and Radio coverage on
    • site including BBC Weather, BBC London Tonight and BBC News
    • The quality of the offering and effort put in by restaurants,
    • sponsors and exhibitors created what was widely regarded as
    • the best Taste of London yet!
    • Best In Taste Awards – Judged by Joe Warwick, Kate Spicer,
    • Charles Campion, Bill Knott and Tom Parker Bowles. Winners
    • were announced at the Gala Evening -
      • 1 st - Trinity - Pigs trotters
      • 2 nd - Fino - Cochefrito suckling pig
      • 3 rd - The Modern Pantry - Chermoula baked river trout
    2010 HIGHLIGHTS View slide
      • Enjoy discovering and tasting new dishes and unusual ingredients
      • Care passionately about the food that they eat and where it has come from
      • Aged 25-54
      • Value good quality food and are not particularly price sensitive
      • Are knowledgeable about food and drink and like to impress their friends with their ‘foodie’ insights
      • Enjoy eating at the best restaurants in the UK
    TASTE OF LONDON VISITOR
  • VISITOR PROFILE
    • 50,000 visitors
    • 62% Female : 38% Male
    • 76% AB Audience
    • £66,751 Mean Household Income
    • Average age 35
    • 60% of visitors from Greater London and a further 25% from the South East
    • 70% attend to taste the food
    • 64% attend to have a good day out
    • Visitors spend an average of £30 in crowns and a further £37 in
    • sterling
  • THE TALENT
    • Benares
    • Bentleys Oyster Bar and Grill
    • The Cinnamon Club
    • Dinings
    • Fino
    • Launceston Place
    • Le Gavroche
    • L’Anima
    • Maze
    • Mennula
    • Odette’s
    • Trinity
    • Refettorio
    • Rhodes 24
    • Theo Randall
    • Tom’s Kitchen
    • Yauatcha
    WORLD CLASS RESTAURANTS
    • As a Taste of London sponsor, your brand will be at the forefront of experiential marketing.
    • Tell us your objectives and we will provide you with a tailored opportunity that will deliver for your brand.
    • Taste of London sponsors in 2010 included:
    SPONSORSHIP
  •  
  • TASTE OF LONDON MARKETING
    • The Taste of London promotional strategy is a three month marketing and PR campaign aimed at bringing key messages to life.
    • Utilising a raft of media to ensure quality and consistency the campaign is a mix of TV, print, online, direct mail, radio, leafleting, and extensive PR, all valued in excess of £3 million
    • ATL and BTL advertising worth £1million
    • 1,000,000 postcards
    • 100,000 Direct Mail activity
    • Adverts and media campaign which runs through titles such as:
    • The Times, The Sunday Times, Observer Food Monthly, Metro, Evening Standard, Delicious Magazine, Waitrose Kitchen
    • 50,000 event guides and menu cards
    • Event website:
    • www.tastefestivals.com/london
    • .
  • Phase I Jan – March Phase II April Phase III May & June GENERATE BUZZ BUILD AWARENESS DRIVE TICKET SALES Direct Mail – Taste Fans Online Campaign/ Viral Offer Launch PR Partnership Offers Established Partnership Offers Direct & Online Ongoing Advertising Launch/Long Lead PR Outdoor Advertising Online Campaign Launch PR Newspaper Advertising Partnership Offers Restaurant Material & Collateral 1hr Drive Door Drop Distribution Comp Ticket Campaign Product Information Door Drop Distribution VIP Event
  • TASTE OF LONDON 2011 .
    • Moving Forward – The World’s Best Restaurant Festival
    • The world’s best chefs
    • The world’s best restaurants
    • The world’s best festival
    • The world’s best food and drink brands
    • The world’s best foodie experience and inspiration
    • Attract the most foodies, most beautiful and most
    • influential people to be our visitors
  • REGIONAL TASTE EVENTS
    • Venue: Inverleith Park
    • Dates: 3 RD – 5 TH June
    • Duration 3 days, 6 Sessions
    • Key Partners: Scottish Power, Waitrose, Peugeot, Laurent Perrier, Seafood Scotland, San Pellegrino
    • Taste of Edinburgh delivers:
        • 22,500 visitors
        • £56,000 average household income
        • 73% AB audience
        • 62% female : 38% male
        • 12 restaurants, including Scotland’s Michelin star restaurants
        • 100 Exhibitors
  • REGIONAL TASTE EVENTS
    • Venue: Canon Hill Park, Birmingham
    • Dates: 15 th – 17 th July 2011
    • Key Partners: Heart of England FineFoods, Waitrose, Peugeot, Brindley Place, AEG
    • Taste of Birmingham delivers:
        • Licensed to Marketing Birmingham
        • 15,000 visitors
        • £57,856 average household income
        • 72% AB audience
        • 57% female : 43% male
        • 17 restaurants, including Birmingham’s three Michelin star restaurants.
        • Thursday night “Taste of Business” VIP networking event
  • Taste Calendar 2010 / 2011 Taste of Christmas 2010, 3 rd – 5 th December, ExCel London 30,000 expected footfall Taste of Edinburgh 2011, 3 rd – 5 th June, Inverleith Park, 22,500 expected footfall Taste of Dublin 2011 , 9 th – 12 th June, Iveagh Gardens, 25,000 expected footfall Taste of London 2011, 16 th – 19 th June, Regent’s Park, 50,000 expected footfall Taste of Birmingham 2011, 15 th – 17 th July, Cannon Hill Park, 15,000 expected footfall
  • TASTE OF LONDON 2011