Taste of london 2011 presentationPresentation Transcript
TASTE OF LONDON 2011 16 th – 19 th June, Regent’s Park
Foodie Heaven - A truly unique event where upmarket and knowledgeable ‘foodies’ come to sample stunning signature dishes from the latest, greatest and most exciting restaurants in London. Coupled with a sublime mix of quality food and drink brands as well as outstanding entertainment, all set in the beautiful surrounds of Regent’s Park.
Taste of London is now The World’s Greatest Restaurant Festival.
Taste Festivals have set a new benchmark for food and drink events worldwide. In 2011 there will be 12 Taste Festivals across the world all based on the flagship event, Taste of London.
Enjoy discovering and tasting new dishes and unusual ingredients
Care passionately about the food that they eat and where it has come from
Value good quality food and are not particularly price sensitive
Are knowledgeable about food and drink and like to impress their friends with their ‘foodie’ insights
Enjoy eating at the best restaurants in the UK
TASTE OF LONDON VISITOR
62% Female : 38% Male
76% AB Audience
£66,751 Mean Household Income
Average age 35
60% of visitors from Greater London and a further 25% from the South East
70% attend to taste the food
64% attend to have a good day out
Visitors spend an average of £30 in crowns and a further £37 in
Bentleys Oyster Bar and Grill
The Cinnamon Club
WORLD CLASS RESTAURANTS
As a Taste of London sponsor, your brand will be at the forefront of experiential marketing.
Tell us your objectives and we will provide you with a tailored opportunity that will deliver for your brand.
Taste of London sponsors in 2010 included:
TASTE OF LONDON MARKETING
The Taste of London promotional strategy is a three month marketing and PR campaign aimed at bringing key messages to life.
Utilising a raft of media to ensure quality and consistency the campaign is a mix of TV, print, online, direct mail, radio, leafleting, and extensive PR, all valued in excess of £3 million
ATL and BTL advertising worth £1million
100,000 Direct Mail activity
Adverts and media campaign which runs through titles such as:
The Times, The Sunday Times, Observer Food Monthly, Metro, Evening Standard, Delicious Magazine, Waitrose Kitchen
50,000 event guides and menu cards
Phase I Jan – March Phase II April Phase III May & June GENERATE BUZZ BUILD AWARENESS DRIVE TICKET SALES Direct Mail – Taste Fans Online Campaign/ Viral Offer Launch PR Partnership Offers Established Partnership Offers Direct & Online Ongoing Advertising Launch/Long Lead PR Outdoor Advertising Online Campaign Launch PR Newspaper Advertising Partnership Offers Restaurant Material & Collateral 1hr Drive Door Drop Distribution Comp Ticket Campaign Product Information Door Drop Distribution VIP Event
TASTE OF LONDON 2011 .
Moving Forward – The World’s Best Restaurant Festival
The world’s best chefs
The world’s best restaurants
The world’s best festival
The world’s best food and drink brands
The world’s best foodie experience and inspiration