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The Global Online Media Landscape 1.464 Millions Internet users Around the globe the online population is looking more and more like the overall population meaning that in a few short years, online access has became an essential, basic requirement 51 m 578 m 385 m 42 m 248 m 139 m 20 m
While 2009 will not be a positive year for overall advertising expenditure, online advertising will once again outperform other media.www Internet media share represents 10% of the total ad expenditures worldwide. The Global Online Advertising Landscape w March 09
Source: Forester European survey: Choosing right media mix in Europe December 2008 Media usage is changing TV has reach and frequency: Most consumers still spend more time with television than with any other media Europeans under 30 years old, however, already spend more time surfing the Net than watching TV. The Net has had an impact: The Web has also become their main source of product information w In an ever-changing media landscape, marketing leaders need to regularly re-evaluate their media plans to match their consumers’ evolving behaviours. Internet can no longer be avoided in the media mix.
Effectiveness of Cross media campaign Source: EIAA Pan European Cross media study
Combining the Internet with traditional media adds incremental reach.
AdLINK Media network + a large list of contacts amongst the well known online brands in many countries.
Advertisers benefits from a real global presence for their International campaign.
One contact for all countries
Reduce planning times
Expert in global planning
Thanks to our regular contacts we achieved the best rates possible for non AdLINK Media websites.
International Brokering Benefits WORLWIDE NETWORK ONE STOP SHOPPING COST SAVING
Brokering department open to a Worldwide Coverage 60 countries booked worldwide coverage 500 active sites contacts 50 international advertisers in 2008 Any Advertising sectors Tourism Mobile Technology Car Banking Etc….
Brokering department open to a Worldwide Coverage
AdLINK Media Planning Tool: Audience consulting Exclusive International mediaplaning software to support media agencies and empower the AdLINK publishers ** Find out more about the Mediaplaning tool : http://mediatool.adlink.net
Uses information collected on an individual's web-browsing behavior, to select which advertisements to display to that individual.
Then content served in Ad is more relevant to the interests of the individual viewing the page
Technical Partners TGP and NuggAd
Reduced Media Loss Reach Target Groups Online
Click measurement To collect information on which user has visited which page and how frequently through a so-called “tag”. The user data is gathered and saved in an encrypted cookie on the individual user’s computer and is updated by every further click Online survey Online survey is conducted on the website. This data together with the click data is gathered in a central database for the generation of statistical models. Predicting Creation of ‘prediction models’ on socio-demographic based on the data gathered. Reporting Is done on the backend and a ‘query type’ system is used. Profile delivery Predictions are created based on the variables defined, which are then passed on to the AdLINK’s ad server in the agreed format. Our technologies: AdLINK Media Targeting solutions
For more information contact: Newaz Islam Head of International [email_address] 07515586729