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  • 1. AdLINK International
  • 2. AdLINK Group: A Pan-European Network of Specialists
    • Specialist for Domain Marketing
    • Sedo is the w orld's leading Online
    • marketplace for buying and selling
    • domain names
    • Specialists in Affiliate Marketing
    • No. 1 in Germany and one of
    • Europe‘s leading Affiliate Networks
    • operating platforms in 5 European
    • countries including the UK
    • Specialist of conception and
    • implementation of integrated
    • campaigns
      • Specialists in Permission and Email Marketing
      • Europe’s largest and most reliable Email-Marketing suppliers
      • Specialist for Display Marketing
      • AdLINK Media is the independent
      • display marketing open network
      • throughout Europe
  • 3. AdLINK Group: A Pan-European Network of Specialists
  • 4. AdLINK Media Best Selling Strategy
      • Revenues optimization
    Run On Network Run On Channel Run On Site Site zone
  • 5. Global Online media
  • 6. The Global Online Media Landscape 1.464 Millions Internet users Around the globe the online population is looking more and more like the overall population meaning that in a few short years, online access has became an essential, basic requirement 51 m 578 m 385 m 42 m 248 m 139 m 20 m
  • 7. While 2009 will not be a positive year for overall advertising expenditure, online advertising will once again outperform other media.www Internet media share represents 10% of the total ad expenditures worldwide. The Global Online Advertising Landscape w March 09
  • 8. Source: Forester European survey: Choosing right media mix in Europe December 2008 Media usage is changing TV has reach and frequency: Most consumers still spend more time with television than with any other media Europeans under 30 years old, however, already spend more time surfing the Net than watching TV. The Net has had an impact: The Web has also become their main source of product information w In an ever-changing media landscape, marketing leaders need to regularly re-evaluate their media plans to match their consumers’ evolving behaviours. Internet can no longer be avoided in the media mix.
  • 9. Effectiveness of Cross media campaign Source: EIAA Pan European Cross media study
    • Combining the Internet with traditional media adds incremental reach.
    • Combined media creates synergies
  • 10. AdLINK Media International offer
  • 11. AdLINK Media: Specialist for display marketing
    • A dLINK Media is the independent Display Marketing Leader throughout Europe
    • Broad-reach and well-branded websites
    • Largest Online Network in Europe
    • Over 96 m Unique User / month
    • Approx. 4,000 high quality websites
    • Active in 14 European countries * with 212 employees
    • Approx. 12,000 campaigns per year
    * AT, BE, CH, DE, ES, FR, FI, HR, IT, NL, NO, SE SLO, UK
  • 12. AdLINK Media vs. Competition In (000) Unique Users
  • 13. AdLINK media position vs. Third Party Ad companies in Europe International Presence Quality Quantity
  • 14. What we stand for
  • 15. Major Brands working with AdLINK Media
  • 16. AdLINK Media: Specialist for display marketing
    • A dLINK Media is the independent Display Marketing Leader throughout Europe
    • Broad-reach and well-branded websites
    • Largest Online Network in Europe
    • Over 96 m Unique User / month
    * AT, BE, CH, DE, ES, FR, HR, IT, NL, NO, SE SLO, UK AdLINK Media international brokering department bringing YOUR campaign to a global level
    • Approx. 4,000 high quality websites
    • Active in 14 European countries* with 212 employees
    • Approx. 12,000 campaigns per year
  • 17.
    • AdLINK Media network + a large list of contacts amongst the well known online brands in many countries.
    • Advertisers benefits from a real global presence for their International campaign.
    • One contact for all countries
    • Reduce planning times
    • Expert in global planning
    • Thanks to our regular contacts we achieved the best rates possible for non AdLINK Media websites.
    International Brokering Benefits WORLWIDE NETWORK ONE STOP SHOPPING COST SAVING
  • 18. Brokering department open to a Worldwide Coverage 60 countries booked worldwide coverage 500 active sites contacts 50 international advertisers in 2008    Any Advertising sectors Tourism Mobile Technology Car Banking Etc….
  • 19. Brokering department open to a Worldwide Coverage
  • 20. AdLINK Media Planning Tool: Audience consulting Exclusive International mediaplaning software to support media agencies and empower the AdLINK publishers ** Find out more about the Mediaplaning tool : http://mediatool.adlink.net
    • Strong brand/user affinity
    • Free of charge to publisher /clients
    • International visibility to each of publishers
    • Quarterly survey, 1 unique once
    • Demo, geo, propensity sell
    • Fast and comprehensive : agencies life easier
  • 21.
      • AdLINK Media provides a full range of advertising formats and innovative products to advertisers
    Overview of Advertising Solutions & Products
  • 22. Content and Targeting - Channels
    • AdLINK can offer a broad range of channels including
    Demographic Target Groups
      • Automotive
      • News and Finance
      • Women
      • Men
    Travel Music
      • Sport
      • Football
      • Entertainment
      • Leisure
      • Lifestyle
      • Family
      • Gaming
      • Youth
    Community
  • 23. AdLINK Media Targeting solutions
    • Uses information collected on an individual's web-browsing behavior, to select which advertisements to display to that individual.
    • Then content served in Ad is more relevant to the interests of the individual viewing the page
    • Technical Partners TGP and NuggAd
      • Behavioral Targeting
    Reduced Media Loss Reach Target Groups Online
  • 24. Click measurement To collect information on which user has visited which page and how frequently through a so-called “tag”. The user data is gathered and saved in an encrypted cookie on the individual user’s computer and is updated by every further click Online survey Online survey is conducted on the website. This data together with the click data is gathered in a central database for the generation of statistical models. Predicting Creation of ‘prediction models’ on socio-demographic based on the data gathered. Reporting Is done on the backend and a ‘query type’ system is used. Profile delivery Predictions are created based on the variables defined, which are then passed on to the AdLINK’s ad server in the agreed format. Our technologies: AdLINK Media Targeting solutions
      • Behavioral Targeting
  • 25. For more information contact: Newaz Islam Head of International [email_address] 07515586729