Trends in Print

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Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on getting more results from print including variable data publishing, transactional printing, web to print workflows, and digital magazines.

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Trends in Print

  1. 1. Getting the Most from Print Cate Indiano DesktopMedia
  2. 2. the most expensive corporate channel <ul><li>since when did printing become the most expensive and least cost effective channel available to our organizations? </li></ul><ul><li>how can we strategize with this channel if we’re committed to certain demographics? </li></ul><ul><li>content is king = relevance </li></ul>
  3. 3. What are we printing?
  4. 4. <ul><li>Brochures, programs, letters, billing, postcards, forms, magazines </li></ul><ul><li>How are we printing it? </li></ul><ul><li>Offset? Digital </li></ul><ul><li>Service Provider? In House? </li></ul>
  5. 5. Trends in Printing
  6. 6. enter variables/versioning <ul><li>what is variable data publishing? </li></ul>
  7. 7. options <ul><li>mail merge with MSWORD </li></ul><ul><li>data merge with InDesign CS4 </li></ul><ul><li>conditional processing with XMPie’s uDirect </li></ul>
  8. 8. DataMerge <ul><li>Demo, InDesign </li></ul>
  9. 9. Transactional <ul><li>The one piece of mail most people will not throw away? </li></ul>
  10. 10. template driven <ul><li>Incopy workflows, as an example </li></ul><ul><li>getting more from your publishing workflow </li></ul><ul><li>deliver content more efficiently with incopy </li></ul><ul><li>independent plug-in that allows content providers to write to your layout </li></ul>
  11. 11. On Demand/Web to Print <ul><li>“ Self-Service Marketing” </li></ul><ul><li>Hosted Portal with Downloadable Templates </li></ul><ul><li>Products like Bitstream’s Pageflex </li></ul>
  12. 12. Digital Publishing <ul><li>“ Just in Time” publishing </li></ul><ul><li>http://magcloud.com/ </li></ul>
  13. 13. Repurposing Content <ul><li>Editorial content: SMR’s, whitepapers, scribd , slideshare </li></ul><ul><li>Animated content: InDesign to Flash </li></ul><ul><li>Site content: InDesign to Dreamweaver </li></ul>
  14. 14. interactive PDF <ul><li>extend the life of your print by repurposing your content to a PDF </li></ul><ul><li>post to scribd, slideshare, whitepaper portals </li></ul><ul><li>make sure you link within your PDF’s </li></ul><ul><li>add navigation with hyperlinks, bookmarks, javascripting </li></ul><ul><li>add media with video, audio, flash widgets </li></ul>
  15. 15. print to flash <ul><li>take your print layout (the cover of your magazine) </li></ul><ul><li>Adobe TV </li></ul><ul><li>export to flash </li></ul><ul><li>animate components of cover </li></ul><ul><li>publish to html to add to your site </li></ul>
  16. 16. print to dreamweaver <ul><li>take your print layout </li></ul><ul><li>export to Dreamweaver </li></ul><ul><li>match up CSS with InDesign styles </li></ul><ul><li>Dreamweaver page matches printed page </li></ul>
  17. 17. want to learn more? The Marketing Technology Training Certificate Program 104 hours of New Media training delivered onsite or online 7 college credits final project: a marketing proposal complete with ROI fantastic student kit of books and a flip video camera need to upgrade your skill set but can’t afford to? check with your state’s incumbent worker training fund !
  18. 18. cate brosseau indiano <ul><ul><ul><ul><ul><li>marketing technologies consulting and training </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>certified technical trainer, adobe certified instructor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>the marketing technology training certificate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>author, InDesign@Work, wbe, member astd </li></ul></ul></ul></ul></ul><ul><li>317.955.9300 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.desktopmedia-corp.com </li></ul><ul><li>w ww.desktopmedia- training.com </li></ul><ul><li>linkedin: www.linkedin.com/in/cateindiano </li></ul><ul><li>delicious: mar keting technology bookmarks </li></ul><ul><li>s kype: desktopmedia </li></ul><ul><li>twitter: desktopmedia </li></ul><ul><li>network: card.ly/cate_indiano </li></ul>

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