Social Media


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Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.

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Social Media

  1. 1. Social Media: practical applications
  2. 2. <ul><li>creating content </li></ul><ul><li>cost effective media technologies </li></ul><ul><li>leverage the viral nature </li></ul>What to Expect Cate Indiano DesktopMedia
  3. 3. <ul><li>Promoting your organization </li></ul><ul><li>words, photos, video, audio, widget, data </li></ul><ul><li>what else today should be included in the story? </li></ul><ul><li>related sites (links), keywords, tags, contact info </li></ul>
  4. 4. <ul><li>the social media release or SMR </li></ul><ul><li> </li></ul><ul><li>definitive-guide-to-social-media </li></ul><ul><li>sample of an SMR </li></ul>new kind of release
  5. 5. distribute your story <ul><li>help them tell the story, make it easy </li></ul><ul><li> -- submit your story idea and matches up with a reporter that needs a story </li></ul><ul><li>partner organizations, leverage contacts, request external links </li></ul>
  6. 6. <ul><li>is your site social? </li></ul><ul><li>do you incorporate your other SM </li></ul><ul><li>considering additional options? </li></ul><ul><li>blog-style: wordpress , typepad, blogger </li></ul><ul><li>cms: joomla , drupal, plone, opencms, nukedit, type3, zope </li></ul><ul><li>social networks: ning </li></ul>your website
  7. 7. seo for your website, seo for your social networking presence <ul><li>the difference between findability & stickiness </li></ul><ul><li>choose your DOMAINs for optimum findability </li></ul><ul><li>consider your title (site & posts) </li></ul><ul><li>develop and use keyword list </li></ul><ul><li>local and regional seo options </li></ul><ul><li>external links count for more, always ask for them from your partners </li></ul>
  8. 8. <ul><li>the beginning of the conversation... </li></ul><ul><li>blogs rank higher </li></ul><ul><li>they come pre-packaged for tags, keywords, etc. </li></ul><ul><li>blogs are constantly changing </li></ul><ul><li>easy to use </li></ul><ul><li>blogging policy, front & center </li></ul><ul><li>shall we take a quick peek at one? </li></ul><ul><li>Put a human face on an organization </li></ul>why blogging
  9. 9. Social Network Categories <ul><li>Profile-based services (eg Facebook , </li></ul><ul><li>Content-focused services (eg Flickr , YouTube ) </li></ul><ul><li>White-label networks (build your own social network with </li></ul><ul><li>Multi-User Virtual Environments (secondlife) </li></ul><ul><li>Microblogging/Presence update services (twitter, loopt) </li></ul><ul><li>Mobile services (facebook, twitter , youtube) </li></ul>
  10. 10. Facebook <ul><li>groups </li></ul><ul><li>pages </li></ul><ul><li>widgets </li></ul><ul><li>apps </li></ul><ul><li>ads </li></ul>
  11. 11. twitter <ul><li>Domains </li></ul><ul><li>Hashtags </li></ul><ul><li>Wefollow </li></ul><ul><li>Tweets </li></ul><ul><li>Trending topics </li></ul><ul><li>reTweets </li></ul><ul><li>Attributions </li></ul><ul><li>url shorteners </li></ul>
  12. 12. Mobile <ul><li>encourage social participation with mobile </li></ul><ul><li>contests with texting, image/video submissions </li></ul><ul><li>communicate with mobile broadcast text messages </li></ul>
  13. 13. Now… to sum it all up leverage content services
  14. 14. <ul><li>by harnessing the viral-ness of the social media, word of mouth strategies offer great potential </li></ul><ul><li>become a fan features on facebook </li></ul><ul><li>SM badges in your email newsletters & white papers </li></ul><ul><li>sign-ups via your website </li></ul><ul><li>twitter following, stream </li></ul><ul><li>sms & mms forwards </li></ul><ul><li>event notifications on social networks </li></ul>
  15. 15. <ul><li>create a youtube channel and encourage the members to post videos </li></ul><ul><li>add meta data and link them back to your site </li></ul><ul><li>create a flickr account with the same idea </li></ul><ul><li>post your presentations on and link them as above </li></ul><ul><li>promote your blog to technorati or news to digg </li></ul><ul><li>use connectors like “share this” </li></ul>
  16. 16. analyze your results <ul><li>useful metrics </li></ul><ul><li>rss aggregation </li></ul><ul><li>traffic: google analytics, viralheat, trucast, omniture (adobe just purchased), haveamint, compete & quantcast </li></ul><ul><li>fans or members </li></ul><ul><li>trending topics, mentions, retweets </li></ul><ul><li>ranking: google, technorati </li></ul><ul><li>url shorteners like track links </li></ul>
  17. 17. want to learn more? The Marketing Technology Training Certificate Program 104 hours of New Media training delivered onsite or online 7 college credits final project: a marketing proposal complete with ROI fantastic student kit of books and a flip video camera need to upgrade your skill set but can’t afford to? check with your state’s incumbent worker training fund !
  18. 18. cate brosseau indiano <ul><ul><ul><ul><ul><li>marketing technologies consulting and training </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>certified technical trainer, adobe certified instructor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>the marketing technology training certificate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>author, InDesign@Work, wbe, member astd </li></ul></ul></ul></ul></ul><ul><li>317.955.9300 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>linkedin : </li></ul><ul><li>delicious: marketing technology bookmarks </li></ul><ul><li>skype: desktopmedia </li></ul><ul><li>twitter: desktopmedia </li></ul><ul><li>card .ly/cate_indiano </li></ul>