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  • 1. Getting the Most 
 from Print
 Cate Indiano
 DesktopMedia
  • 2. One of the most expensive communications channels   since when did printing become the most expensive and least cost effective channel available to our organizations?   how can we strategize with this channel if we’re committed to certain demographics to save money?   No matter what, content is king = relevance
  • 3. Save money, be relevant •  the pdf/x standard and the jdf •  on demand print, HP or distribute & print •  versioning/conditional text: InDesign •  variable data (xmpie & conditional processing) •  digital magazine (woodwing)
  • 4. What are we printing?
  • 5. • What do we know about PDF? • What’s the /x standard • Why should we bother? • What’s a JDF?
  • 6. demo • Acrobat Professional 9 • The swiss army knife of all applications!
  • 7. OnDemand • “Just in Time” Publishing • http://magcloud.com/ • scribd • Distribute & Print • http://www.kinkos.com
  • 8. Versioning • What do we mean by a version? • InDesign • Layers? • Conditional Text
  • 9. enter variables/ versioning  what is variable data publishing?
  • 10. options • mail merge with MSWORD • data merge with InDesign CS4 • conditional processing with XMPie’s uDirect
  • 11. Conditional Processing • Demo, XMPie
  • 12. Transactional • The one piece of mail most people will not throw away?
  • 13. interactive PDF   extend the life of your print by repurposing your content to a PDF   post to scribd, slideshare, whitepaper portals   make sure you link within your PDF’s   add navigation with hyperlinks, bookmarks, javascripting   add media with video, audio, flash widgets
  • 14. Newsweek “I don't think you're going to find newsstands at airports or anywhere else in 10 years because print is really on its last legs.” — Porter Bibb
  • 15. Interactive Magazine • The ePub standard • WoodWing!
  • 16. marketing technologies consulting and training cate 
 certified technical trainer, adobe certified instructor brosseau the marketing technology training certificate indiano author, InDesign@Work, wbe, member astd 317.955.9300 cate@dm-corp.com www.desktopmedia-corp.com www.desktopmedia-training.com linkedin: www.linkedin.com/in/cateindiano delicious: marketing technology bookmarks skype: desktopmedia twitter: desktopmedia network: card.ly/cate_indiano