0
Getting the Most 

   from Print


  Cate Indiano

 DesktopMedia
One of the most expensive
 communications channels 


   since when did printing become the most
 expensive and least cost...
Save money, be relevant
                        

•  the pdf/x standard and the jdf

•  on demand print, HP or distribute ...
What are we printing?
• What do we know about PDF?

• What’s the /x standard

• Why should we bother?

• What’s a JDF?
demo
                


• Acrobat Professional 9

• The swiss army knife of all
 applications!
OnDemand
                   
• “Just in Time” Publishing

• http://magcloud.com/

• scribd

• Distribute & Print 

• http:...
Versioning
                      

• What do we mean by a version?

• InDesign

• Layers?

• Conditional Text
enter variables/
         versioning

  what is variable data publishing?
options

• mail merge with MSWORD

• data merge with InDesign CS4

• conditional processing with
 XMPie’s uDirect
Conditional Processing
                      



• Demo, XMPie
Transactional



• The one piece of mail most
 people will not throw away?
interactive PDF

   extend the life of your print by repurposing your
 content to a PDF


   post to scribd, slideshare, w...
Newsweek
                   


“I don't think you're going to find
  newsstands at airports or anywhere
  else in 10 years ...
Interactive Magazine
                      


• The ePub standard

• WoodWing!
marketing technologies consulting and
           training
cate 
     certified technical trainer, adobe certified
          ...
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Transcript of "Getmorefromprint"

  1. 1. Getting the Most 
 from Print
 Cate Indiano
 DesktopMedia
  2. 2. One of the most expensive communications channels   since when did printing become the most expensive and least cost effective channel available to our organizations?   how can we strategize with this channel if we’re committed to certain demographics to save money?   No matter what, content is king = relevance
  3. 3. Save money, be relevant •  the pdf/x standard and the jdf •  on demand print, HP or distribute & print •  versioning/conditional text: InDesign •  variable data (xmpie & conditional processing) •  digital magazine (woodwing)
  4. 4. What are we printing?
  5. 5. • What do we know about PDF? • What’s the /x standard • Why should we bother? • What’s a JDF?
  6. 6. demo • Acrobat Professional 9 • The swiss army knife of all applications!
  7. 7. OnDemand • “Just in Time” Publishing • http://magcloud.com/ • scribd • Distribute & Print • http://www.kinkos.com
  8. 8. Versioning • What do we mean by a version? • InDesign • Layers? • Conditional Text
  9. 9. enter variables/ versioning  what is variable data publishing?
  10. 10. options • mail merge with MSWORD • data merge with InDesign CS4 • conditional processing with XMPie’s uDirect
  11. 11. Conditional Processing • Demo, XMPie
  12. 12. Transactional • The one piece of mail most people will not throw away?
  13. 13. interactive PDF   extend the life of your print by repurposing your content to a PDF   post to scribd, slideshare, whitepaper portals   make sure you link within your PDF’s   add navigation with hyperlinks, bookmarks, javascripting   add media with video, audio, flash widgets
  14. 14. Newsweek “I don't think you're going to find newsstands at airports or anywhere else in 10 years because print is really on its last legs.” — Porter Bibb
  15. 15. Interactive Magazine • The ePub standard • WoodWing!
  16. 16. marketing technologies consulting and training cate 
 certified technical trainer, adobe certified instructor brosseau the marketing technology training certificate indiano author, InDesign@Work, wbe, member astd 317.955.9300 cate@dm-corp.com www.desktopmedia-corp.com www.desktopmedia-training.com linkedin: www.linkedin.com/in/cateindiano delicious: marketing technology bookmarks skype: desktopmedia twitter: desktopmedia network: card.ly/cate_indiano
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