asset management <ul><li>Get control of your stuff! </li></ul><ul><li>It’s costing you! </li></ul>
Cate Indiano DesktopMedia
Is this your office?
finding your stuff <ul><li>Local: your unique system </li></ul><ul><li>Networked: the collective’s system </li></ul><ul><l...
exercise <ul><li>the limitations of an operating system </li></ul><ul><li>What do we find on my system?  </li></ul>
consequences
Ask yourself and your co-workers <ul><li>How much time is spent looking for your stuff? </li></ul><ul><li>When you can’t f...
Don’t believe me? <ul><li>How about  Accenture’s Survey </li></ul>
What are your options?  <ul><li>OS </li></ul><ul><li>Bridge (for creative suite users) </li></ul><ul><li>DAM (local) </li>...
Strict folder and file naming  <ul><li>Agreed upon folder structure </li></ul><ul><li>Agreed upon file naming that does no...
Demo Bridge <ul><li>Adobe CS4 </li></ul>
Preparing for Selection & Implementation <ul><li>What do you want to catalogue? Everything?  Projects? Media Assets? </li>...
Demo Portfolio <ul><li>Extensis  Portfolio </li></ul>
Cloud <ul><li>google  docs  (free, subscription) </li></ul><ul><li>Alfresco  (subscription) </li></ul><ul><li>weboffice  (...
stepping up to content management <ul><li>fringe benefits </li></ul><ul><li>workflow </li></ul><ul><li>version control </l...
Best in Class <ul><li>Sharepoint </li></ul><ul><li>Documentum </li></ul>
the ROI <ul><li>Spend some time with the analytics </li></ul><ul><li>How much time daily to you spend looking for stuff x ...
Questions?
want to learn more? The Marketing Technology Training Certificate Program 104 hours of New Media training delivered onsite...
cate brosseau indiano <ul><ul><ul><ul><ul><li>marketing technologies consulting and training </li></ul></ul></ul></ul></ul...
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Asset Management

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Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on organization of content, productivity loss, and solutions from free to best in class.

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Asset Management

  1. 1. asset management <ul><li>Get control of your stuff! </li></ul><ul><li>It’s costing you! </li></ul>
  2. 2. Cate Indiano DesktopMedia
  3. 3. Is this your office?
  4. 4. finding your stuff <ul><li>Local: your unique system </li></ul><ul><li>Networked: the collective’s system </li></ul><ul><li>Cloud: all the other places you squirrel stuff away </li></ul><ul><li>folder structure: how deep the rabbit hole? </li></ul><ul><li>folder names: job/event/employee </li></ul><ul><li>Filenames: brochure.indd </li></ul>
  5. 5. exercise <ul><li>the limitations of an operating system </li></ul><ul><li>What do we find on my system? </li></ul>
  6. 6. consequences
  7. 7. Ask yourself and your co-workers <ul><li>How much time is spent looking for your stuff? </li></ul><ul><li>When you can’t find it, what do you do? </li></ul><ul><li>If you do find it, how do you make sure you can find it again? </li></ul><ul><li>Version control? </li></ul>
  8. 8. Don’t believe me? <ul><li>How about Accenture’s Survey </li></ul>
  9. 9. What are your options? <ul><li>OS </li></ul><ul><li>Bridge (for creative suite users) </li></ul><ul><li>DAM (local) </li></ul><ul><li>DAM (networked) </li></ul><ul><li>Cloud </li></ul><ul><li>Content Management </li></ul>
  10. 10. Strict folder and file naming <ul><li>Agreed upon folder structure </li></ul><ul><li>Agreed upon file naming that does not rely on context </li></ul><ul><li>Make use of features like “quick look” </li></ul>
  11. 11. Demo Bridge <ul><li>Adobe CS4 </li></ul>
  12. 12. Preparing for Selection & Implementation <ul><li>What do you want to catalogue? Everything? Projects? Media Assets? </li></ul><ul><li>Get both a count & storage requirements </li></ul><ul><li>Decide on local, networked, browser </li></ul>
  13. 13. Demo Portfolio <ul><li>Extensis Portfolio </li></ul>
  14. 14. Cloud <ul><li>google docs (free, subscription) </li></ul><ul><li>Alfresco (subscription) </li></ul><ul><li>weboffice (subscription) </li></ul>
  15. 15. stepping up to content management <ul><li>fringe benefits </li></ul><ul><li>workflow </li></ul><ul><li>version control </li></ul><ul><li>company intranet </li></ul><ul><li>consolidation of corp communications </li></ul>
  16. 16. Best in Class <ul><li>Sharepoint </li></ul><ul><li>Documentum </li></ul>
  17. 17. the ROI <ul><li>Spend some time with the analytics </li></ul><ul><li>How much time daily to you spend looking for stuff x 250 days x the number of staff in your organization x the average hourly rate w/ benefits </li></ul><ul><li>We won’t even factor in time spent recreating </li></ul>
  18. 18. Questions?
  19. 19. want to learn more? The Marketing Technology Training Certificate Program 104 hours of New Media training delivered onsite or online 7 college credits final project: a marketing proposal complete with ROI fantastic student kit of books and a flip video camera need to upgrade your skill set but can’t afford to? check with your state’s incumbent worker training fund !
  20. 20. cate brosseau indiano <ul><ul><ul><ul><ul><li>marketing technologies consulting and training </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>certified technical trainer, adobe certified instructor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>the marketing technology training certificate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>author, InDesign@Work, wbe, member astd </li></ul></ul></ul></ul></ul><ul><li>317.955.9300 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.desktopmedia-corp.com </li></ul><ul><li>www.desktopmedia-training.com </li></ul><ul><li>linkedin : www.linkedin.com/in/cateindiano </li></ul><ul><li>delicious: marketing technology bookmarks </li></ul><ul><li>skype: desktopmedia </li></ul><ul><li>twitter: desktopmedia </li></ul><ul><li>card .ly/cate_indiano </li></ul>
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