Why Use Analytics on Your Software

Why Use Analyticson Your SoftwareBernardo PortoDeskMetrics Founderhttp://deskmetrics.com

“IF YOU CANTACCURATELYMEASURESOFTWAREDELIVERY, THENYOU CANTIMPROVE IT.”

Develop and maintain softwareconsumes lots of resources.

Companies are interested in reducingcosts and leveraging businesses toincrease revenue.

Analytics provides useful informationand assists companies understandingthe value of their applications.

Companies can boosttheir business andimprove quality.

How could a company getinformation about its customers?

• How many people are currently using it?• Do people get lost in the user interface?• How many people are using pirated serial numbers?• ...

Understand the direction in whichusers tend to move and thenestablish a tendency.

Identify user behavior and then make anumber of small guided changes thattogether provide an overall competitiveadvantage.

Most companies are focused only inthe absolute number of softwaredownloads.

The number ofdownloads is anindicator of howsuccessful theapp is but…

says nothing abouthow engagedcustomers are, howto increase sales,how successful themarketing programsare…

ANALYTICSreduces development costs…improves software quality…optimizes your resources…

http://deskmetrics.comThank you!

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by DeskMetrics on Dec 15, 2010