Design Turn - Expanding Design Consciousness


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Slides of talk by Kshitiz at CDG, Infosys- Bangalore

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  • Feels nice to be back  , I know a lot of people here, but just for the people who do not know me, I worked here as my first and only full time job, in 2005 to 2007. After I left, I realized that I worked for a good 1 year, 11 months and 1 day. Never knew why but I always found that interesting.
  • As probably you already know by now, I run two start-ups. One is Deskala, which is a design startup, and the other is HappyHorizonStudios which is the photography startup. So yes I am living the hard life of the startup, but it’s a lot of fun and satisfaction more than anything else. So there’s marketing, accounts, and being the chai-wala, to the office boy to the clear to everything.
  • Phew.. A good 2 years and 3 months since I left here and I think that I have totally changed my view on design. In this presentation today I am not going to discuss anything usability and interface design, as I believe we are all already good at this. What I am however going to talk about and share is some stories from the
  • In this presentation today I am not going to discuss anything technical. I hope to make it very casual, enjoyable through the photographs. So no user interfaces, no usability, no graphic design, as I understand that the reason why we all are here is because we are already good on those things .
  • Some of you may know that I travel and do a lot of photography too. And that is going to be there at the back of the presentation throughout.
  • However I am going to touch upon some learning’s in the past few years and how it has helped me understand design from a different perspective altogether.
  • One would expect that when you have your own startup. That is precisely because they are the things that I was interested in in-theory. So the best way to really understand whether I really liked it was to try it out. I left here and I think that I have
  • All these realizations made me take more interest in the topic of Design for Social Impact. And that has been the topic of my interest in my travels and research over the past year or two. It has been an inspiration for me to come back from the US and it has been an inspiration to start Deskala.
  • Inspired by one of this
  • Well in order to even attempt to do something,
  • Ideo with Acumen Fund and their Ripple Effect project – provide clean drinking water to people
  • Frog Design and its association with Project Masiluleke
  • relying on a better understanding of Humans every year they invite designer
  • Impor
  • Important to know that yes you can make a difference.
  • Because if you have that faith in yourself, one will find people who will be willing to join hands with you.
  • Think out of the box
  • Be thankful for what you have and finally spread the smiles
  • Design Turn - Expanding Design Consciousness

    1. 2. Co-founder Deskala Founder Happy Horizon Studios Social Entrepreneur Freelance UX, Photography and Writing Motorola Corporation, Chicago, 2008 Mobile Interaction Design Infosys Technologies Limited, 2005-2007 Interaction Design Usability Visual Design Visiting Faculty IITG, WLC MS, Indiana University, May 2009 HCI Design BDes, IIT Guwahati, May 2005 Communication Design
    2. 3. design t U rn Design Talks / Design for Social Impact / Infosys / May 2010 NLEARNING
    3. 4. the story… so far
    4. 11. <ul><li>Design Unlearning Realizations: </li></ul><ul><li>Design is universal and is evident everywhere. </li></ul><ul><li>I love to travel and interact with people </li></ul><ul><li>There a is some learning from almost everyone. </li></ul><ul><li>I can make people smile through my camera. </li></ul><ul><li>India is really-really beautiful and that the more I travel, the more I love it. </li></ul><ul><li>However, design is not understood properly outside a limited circle within India. </li></ul><ul><li>I am still understood to do Fashion Design in my home-town, even after 9 years. </li></ul><ul><li>User experience is definitely not as easy to be understood as it sounds. </li></ul><ul><li>That is precisely because UX is not limited to just the interfaces. </li></ul><ul><li>Design can play a role in solving some of the world’s problems. </li></ul><ul><li>One needs to experience design day in and day out. </li></ul><ul><li>You have to do what you love. </li></ul>
    5. 12. Design for want Design for need Design Economical Ecological Social Institutional
    6. 13. Design Social Entrepreneurship NGO / Non Profit Tools Theory Process Understanding of people Team Work Grassroots Financial Crunch Self Motivation Handling Resources Business Networking Collaboration
    7. 14. Design Social Entrepreneurship NGO / Non Profit DFSI Tools Theory Process Understanding of people Team Work Grassroots Financial Crunch Self Motivation Handling Resources Business Networking Collaboration
    9. 16. UN Millennium Development goals - To end poverty by 2015 AN INSPIRATION
    10. 17. <ul><li>End Hunger </li></ul><ul><li>Universal Education </li></ul><ul><li>Gender Equality </li></ul><ul><li>Child Health </li></ul><ul><li>Maternal Health </li></ul><ul><li>Combat HIV/AIDS </li></ul><ul><li>Environment Sustainability </li></ul><ul><li>Global Partnership </li></ul>
    11. 18. <ul><li>End Hunger </li></ul><ul><li>Universal Education </li></ul><ul><li>Gender Equality </li></ul><ul><li>Child Health </li></ul><ul><li>Maternal Health </li></ul><ul><li>Combat HIV/AIDS </li></ul><ul><li>Environment Sustainability </li></ul><ul><li>Global Partnership </li></ul>Can DESIGN play a role?
    12. 19. What is Design for Social Impact? What one needs to keep in mind?
    13. 20. ` Design Social Impact Of Products Services System On Individuals Groups of people The society Which is Immediate Over a period of time Context being Work Places Social Issues Environmental Issues Economic Issues Of Products Interfaces Services Systems Online / Offline By Understanding People Human needs Experience Through Design Research Social Innovations
    14. 21. Leading Design Firms Creating Impact through Design
    15. 24. Continuum Elephant Design Design that matters Catapult Design D-Rev Deskala
    16. 25. Support from Large organizations and Corporate houses and Foundations worldwide
    17. 29. The HCI Community World Economic Forum Acumen Fund Skoll Foundation Rockefeller Foundation Melinda and Gates Foundation
    18. 30. Some Examples of Design for Social Impact solutions
    19. 31. The Hippo Water Roller project
    20. 32. D Light Design’s Solar Light
    21. 37. The approaches to working on Design for Social Impact
    22. 38. Adopt Design Thinking Designing is as much about doing as it is about thinking
    23. 39. Have ‘ design thinking ’ and ‘social innovation ’ become permanently intertwined? <ul><li>Inspire </li></ul><ul><li>Ideate </li></ul><ul><li>Implement </li></ul>
    24. 40. 3C Communicate Collaborate Create
    25. 42. Understanding the context properly Talk to and study different stakeholders
    26. 44. Take loads of pictures Become a storyteller
    27. 46. From the large problem space identify small problems Tackle them one by one
    28. 48. Understand the different user groups The affected group may not be the target group
    29. 50. Find different ways to invest effort Money is not the only solution
    30. 52. So then, why is DFSI difficult?
    31. 54. Often problems are Wicked & Complex problems It is difficult to identify the core
    32. 56. One needs to have patience, spend time on it These days we all seem to be in a hurry
    33. 58. Location visit is not always possible Often one has to rely on data & information collected by someone else
    34. 60. Empathize with the audience Cultural Sensitivity often plays spoilsport
    35. 62. Lessons for creating social impact May-2010
    36. 63. Undervalue your own ideas Don't Pursue Perfection
    37. 65. You are not the only creative in the room Your perspective is not automatically unique
    38. 67. Learn from your elders and experienced The web will not save you
    39. 69. You better be in it for the long haul Don't celebrate too early
    40. 71. Measuring the Impact
    41. 72. <ul><li>The AEIOU Check </li></ul><ul><li>Activities </li></ul><ul><li>Experiences </li></ul><ul><li>Interactions </li></ul><ul><li>Objects </li></ul><ul><li>Users </li></ul>
    42. 73. Feedbacks in the form of interviews and surveys Periodical check Maintain transparency
    43. 75. In conclusion
    44. 76. <ul><li>IDEO HCD toolkit </li></ul><ul><li>TED talks </li></ul><ul><li>Design Blogs </li></ul><ul><li>Social Edge Blog </li></ul><ul><li>Ashoka Foundation Blog </li></ul>Resources
    45. 80. Thank You! Follow Deskala on Facebook twitter @deskala Follow me Facebook twitter @kshitiz [email_address] [email_address]
    46. 81. Web Articles on Next Billion Website Learning for Social Impact by Mckinsey Design Thinking blog by Tim Brown: IDEO’s HCI toolkit IFMR’s Skoll Foundation’s Social Edge Books: Design for the Real World, Victor Papanek Design for Society, Nigel Whiteley Change by Design: How Design Thinking Transforms Organizations and Inspires, By Tim Brown The Design of Business: Why Design Thinking is the Next Competitive Advantage, By Roger Martin The Design Way, Erik Stolterman and Harold Nelson