Seo & Drupal
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Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

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Seo & Drupal Presentation Transcript

  • 1. Drupalcamp Ghent 2009
    SEO & Drupal by Bart Haedens
  • 2. Bart Haedens
    www.desk02.be
    bart.haedens@desk02.be
    @digitalism
  • 3.
    • What is SEO?
    • 4. Keyelements SEO
    • 5. Controllable
    • 6. Non Controllable
    • 7. Statistics/reports
    • 8. SEO: do’s
    • 9. SEO: dont’s
    • 10. SEO & Drupal
  • SEO
    • ‘Search Engine Optimization’
    • 11. “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”
    • 12. SEO + SEA = SEM
  • 13. SEO vs SEA
    Search Engine Optimization
    Search Engine Advertising
    • Organic (free)
    • 14. Requires time (patience) & knowledge
    • 15. (Lasting effect)
    • 16. Long term strategy
    • 17. Artificial (paying)
    • 18. Needs money
    • 19. Budget dictates length effect
    • 20. Short term strategy
  • Commonly used terms
    • Pagerank
    • 21. Backlinks
    • 22. Linkbuilding
    • 23. Link love
    • 24. Rankings
  • Key elements SEO
    Controllable
    Non Controllable
    • Content
    • 25. Technique
    • 26. Links
    • 27. Age of the website
    • 28. Competition
    • 29. Links
  • Content is King
  • 30. Content is King
    • As many as possible…
    • 31. Relevant
    • 32. Interesting stuff
    • 33. ‘Keyword Density’
    • 34. Per page optimization
    • 35. Synonyms
    • 36. Long Tail
    • 37. Controlable
    • 38. >> Content <<
    • 39. Technique
    • 40. Links
  • Content is King
    • Unique!
    • 41. Duplicate Content Penalty (even onsite)
    • 42. Global Redirect module
    • 43. Copyright
    • 44. Controlable
    • 45. >> Content <<
    • 46. Technique
    • 47. Links
  • Content is King
    • Scannable
    • 48. Correct use HTML-tags (h1, li, strong, ....)
    • 49. Keywords in:
    • 50. <title> (used as title in SERPs)
    • 51. Headings
    • 52. Meta-data (description)
    • 53. First paragraph
    • 54. Web copywriting = scannable, above the fold
    • 55. Controlable
    • 56. >> Content <<
    • 57. Technique
    • 58. Links
  • Content is King
    • Easy browsable
    • 59. Clear structure (IA)
    • 60. Crosslinking in content
    • 61. Sitemap!
    • 62. Breadcrumbs
    • 63. Controlable
    • 64. >> Content <<
    • 65. Technique
    • 66. Links
  • Content is King
    • Frequent
    • 67. New content = reason to revisit (visitors as well as crawlers)
    • 68. Ping!
    • 69. Multiping module
    • 70. Controlable
    • 71. >> Content <<
    • 72. Technique
    • 73. Links
  • Content is King
    • As many as possible
    • 74. Unique!
    • 75. Scannable
    • 76. Easy browsable
    • 77. Frequent
    • 78. Controlable
    • 79. >> Content <<
    • 80. Technique
    • 81. Links
  • Technique
  • 82. Technique
    • URL
    • 83. Relevant domain name (keywords)
    • 84. URL canonicalization:
    • 85. http://www.test.com != http://test.com -> redirect (.htaccess)
    • 86. Crawlerfriendly, humanreadable
    • 87. BAD: http://test.com/?pageid=16
    • 88. GOOD: http://test.com/contact/
    • 89. Path and Pathauto modules
    • 90. 301 – permanent redirect
    • 91. Moved pages/domain
    • 92. Path Redirect module
    • 93. 404 – page not found
    • 94. Clear message within siteframe
    • 95. Search 404 module (possible matches)
    • 96. Controlable
    • 97. Content
    • 98. >>Technique<<
    • 99. Links
  • Technique
    • HTML level
    • 100. <title>-tag (per page)
    • 101. short, descriptive, keywords
    • 102. Page title module
    • 103. Meta tags (per page)
    • 104. (Keywords), description!, noodp
    • 105. Nodewords module
    • 106. Navigation
    • 107. No Javascript!
    • 108. Slicing (psd-to-html)
    • 109. frameless!
    • 110. tables are for tabular data
    • 111. Controlable
    • 112. Content
    • 113. >>Technique<<
    • 114. Links
  • Technique
    • HTML level
    • 115. Images
    • 116. Alt/title-tags
    • 117. No text on images
    • 118. Sitemap
    • 119. Auto generate
    • 120. Plain text & Sitemap.xml
    • 121. Site map & XML Site map modules
    • 122. Flash
    • 123. If necessary
    • 124. Controlable
    • 125. Content
    • 126. >>Technique<<
    • 127. Links
  • Technique
    • IP/location
    • 128. Clean IP
    • 129. Location IP
    • 130. Regional/National
    • 131. IP forwarding
    • 132. Inbound links/link love
    • 133. Other IP
    • 134. Preferably different range (class)
    • 135. Controlable
    • 136. Content
    • 137. >>Technique<<
    • 138. Links
  • Technique
    • Robots.txt
    • 139. Deny access to crawlers
    • 140. avoid duplicate content...
    • 141. Point crawlers to the sitemap.xml
    • 142. RobotsTxt module (multisite)
    • 143. Controlable
    • 144. Content
    • 145. >>Technique<<
    • 146. Links
  • Techniue
    • URL
    • 147. HTML level
    • 148. IP/location
    • 149. Robots.txt
    • 150. Controlable
    • 151. Content
    • 152. >>Technique<<
    • 153. Links
  • Links
  • 154. Links
    • Outbound links
    • 155. Tag rel=“nofollow” (for comments)
    • 156. Discussion (PR leaking)
    • 157. Controlable
    • 158. Content
    • 159. Technique
    • 160. >>Links<<
  • Links
    • Inbound links/linkbuilding
    • 161. 2 main targets
    • 162. Important and relevant SE
    • 163. Backlinks, backlinks, backlinks
    • 164. Controlable
    • 165. Content
    • 166. Technique
    • 167. >>Links<<
  • Links
    • Backlinks: how?
    • 168. Be interesting
    • 169. Ask (Digg this, ….)
    • 170. Link exchange
    • 171. Blogs (comments)/forums
    • 172. Microsites (other ip)
    • 173. Watch out for link farms or sort like easy solutions
    • 174. Controlable
    • 175. Content
    • 176. Technique
    • 177. >>Links<<
  • Links
    • Backlinks: watch out for
    • 178. Relevant/related
    • 179. PageRank!!!!
    • 180. Anchortekst(keywords)
    • 181. Nofollow, redirects
    • 182. Location backlink (geographically, on site)
    • 183. Controlable
    • 184. Content
    • 185. Technique
    • 186. >>Links<<
  • Links
    • Outbound links
    • 187. Inbound links/linkbuilding
    • 188. Targets
    • 189. Important, relevant SE
    • 190. Backlinks, backlinks backlinks
    • 191. Controlable
    • 192. Content
    • 193. Technique
    • 194. >>Links<<
  • Key elements SEO
    Controllable
    Non Controllable
    • Content
    • 195. Technique
    • 196. Links
    • 197. Age of the website
    • 198. Competition
    • 199. Links
  • Non Controllable
    • Age
    • 200. domain, website
    • 201. Competition
    • 202. sector, keywords
    • 203. Links
    • 204. inbound links (good/bad)
  • Statistics/reports
  • 205. Statistics/reports
    • Google Analytics
    • 206. Google Webmaster Tools
    • 207. Google Zeitgeist (trendspotting)
    • 208. Weekly/monthly follow-up
    • 209. Not to fast
  • SEO: do’s
    • standard based xhtml/css
    • 210. clean urls
    • 211. page level optimization
    • 212. focus on keywords/synonyms
    • 213. (many) content/longtail (keep it scannable)
    • 214. update ccontent regularly
    • 215. follow-up analytics/reports
    • 216. check your competition
  • SEO: dont’s
    • tables
    • 217. iframes
    • 218. sitewide title/metadata
    • 219. irrelevant linkbuilding
    • 220. splash pages
    • 221. text in images
    • 222. flash
    • 223. fink farms
    • 224. hiding keywords
    • 225. cloaking
    • 226. keyword stuffing
    • 227. autogenerate content
    • 228. all blackhat technieken
  • SEO & Drupal
    • Global Redirect module
    • 229. http://drupal.org/project/globalredirect
    • 230. Multiping module
    • 231. http://drupal.org/project/multiping
    • 232. Path and Pathauto modules
    • 233. http://drupal.org/project/pathauto
    • 234. Path Redirect module
    • 235. http://drupal.org/project/path_redirect
    • 236. Search 404 module
    • 237. http://drupal.org/project/search404
    • 238. Page title module
    • 239. http://drupal.org/project/page_title
  • SEO & Drupal
    • Meta tags module
    • 240. http://drupal.org/project/nodewords
    • 241. Site map & XML Site map modules
    • 242. http://drupal.org/project/site_map
    • 243. http://drupal.org/project/xmlsitemap
    • 244. RobotsTxt module
    • 245. http://drupal.org/project/robotstxt
    • 246. SEO checklist module
    • 247. http://drupal.org/project/seo_checklist
  • Bart Haedens
    www.desk02.be
    bart.haedens@desk02.be
    TEL +32.496.55.12.18
    @digitalism