Seo & Drupal
Upcoming SlideShare
Loading in...5
×
 

Seo & Drupal

on

  • 2,200 views

Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

Statistics

Views

Total Views
2,200
Views on SlideShare
2,149
Embed Views
51

Actions

Likes
4
Downloads
63
Comments
0

4 Embeds 51

http://www.desk02.be 44
http://www.slideshare.net 4
http://desk02new.jan 2
http://newlight.desk02.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Seo & Drupal Seo & Drupal Presentation Transcript

  • Drupalcamp Ghent 2009
    SEO & Drupal by Bart Haedens
  • Bart Haedens
    www.desk02.be
    bart.haedens@desk02.be
    @digitalism
    • What is SEO?
    • Keyelements SEO
    • Controllable
    • Non Controllable
    • Statistics/reports
    • SEO: do’s
    • SEO: dont’s
    • SEO & Drupal
  • SEO
    • ‘Search Engine Optimization’
    • “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”
    • SEO + SEA = SEM
  • SEO vs SEA
    Search Engine Optimization
    Search Engine Advertising
    • Organic (free)
    • Requires time (patience) & knowledge
    • (Lasting effect)
    • Long term strategy
    • Artificial (paying)
    • Needs money
    • Budget dictates length effect
    • Short term strategy
  • Commonly used terms
    • Pagerank
    • Backlinks
    • Linkbuilding
    • Link love
    • Rankings
  • Key elements SEO
    Controllable
    Non Controllable
    • Content
    • Technique
    • Links
    • Age of the website
    • Competition
    • Links
  • Content is King
  • Content is King
    • As many as possible…
    • Relevant
    • Interesting stuff
    • ‘Keyword Density’
    • Per page optimization
    • Synonyms
    • Long Tail
    • Controlable
    • >> Content <<
    • Technique
    • Links
  • Content is King
    • Unique!
    • Duplicate Content Penalty (even onsite)
    • Global Redirect module
    • Copyright
    • Controlable
    • >> Content <<
    • Technique
    • Links
  • Content is King
    • Scannable
    • Correct use HTML-tags (h1, li, strong, ....)
    • Keywords in:
    • <title> (used as title in SERPs)
    • Headings
    • Meta-data (description)
    • First paragraph
    • Web copywriting = scannable, above the fold
    • Controlable
    • >> Content <<
    • Technique
    • Links
  • Content is King
    • Easy browsable
    • Clear structure (IA)
    • Crosslinking in content
    • Sitemap!
    • Breadcrumbs
    • Controlable
    • >> Content <<
    • Technique
    • Links
  • Content is King
    • Frequent
    • New content = reason to revisit (visitors as well as crawlers)
    • Ping!
    • Multiping module
    • Controlable
    • >> Content <<
    • Technique
    • Links
  • Content is King
    • As many as possible
    • Unique!
    • Scannable
    • Easy browsable
    • Frequent
    • Controlable
    • >> Content <<
    • Technique
    • Links
  • Technique
  • Technique
    • URL
    • Relevant domain name (keywords)
    • URL canonicalization:
    • http://www.test.com != http://test.com -> redirect (.htaccess)
    • Crawlerfriendly, humanreadable
    • BAD: http://test.com/?pageid=16
    • GOOD: http://test.com/contact/
    • Path and Pathauto modules
    • 301 – permanent redirect
    • Moved pages/domain
    • Path Redirect module
    • 404 – page not found
    • Clear message within siteframe
    • Search 404 module (possible matches)
    • Controlable
    • Content
    • >>Technique<<
    • Links
  • Technique
    • HTML level
    • <title>-tag (per page)
    • short, descriptive, keywords
    • Page title module
    • Meta tags (per page)
    • (Keywords), description!, noodp
    • Nodewords module
    • Navigation
    • No Javascript!
    • Slicing (psd-to-html)
    • frameless!
    • tables are for tabular data
    • Controlable
    • Content
    • >>Technique<<
    • Links
  • Technique
    • HTML level
    • Images
    • Alt/title-tags
    • No text on images
    • Sitemap
    • Auto generate
    • Plain text & Sitemap.xml
    • Site map & XML Site map modules
    • Flash
    • If necessary
    • Controlable
    • Content
    • >>Technique<<
    • Links
  • Technique
    • IP/location
    • Clean IP
    • Location IP
    • Regional/National
    • IP forwarding
    • Inbound links/link love
    • Other IP
    • Preferably different range (class)
    • Controlable
    • Content
    • >>Technique<<
    • Links
  • Technique
    • Robots.txt
    • Deny access to crawlers
    • avoid duplicate content...
    • Point crawlers to the sitemap.xml
    • RobotsTxt module (multisite)
    • Controlable
    • Content
    • >>Technique<<
    • Links
  • Techniue
    • URL
    • HTML level
    • IP/location
    • Robots.txt
    • Controlable
    • Content
    • >>Technique<<
    • Links
  • Links
  • Links
    • Outbound links
    • Tag rel=“nofollow” (for comments)
    • Discussion (PR leaking)
    • Controlable
    • Content
    • Technique
    • >>Links<<
  • Links
    • Inbound links/linkbuilding
    • 2 main targets
    • Important and relevant SE
    • Backlinks, backlinks, backlinks
    • Controlable
    • Content
    • Technique
    • >>Links<<
  • Links
    • Backlinks: how?
    • Be interesting
    • Ask (Digg this, ….)
    • Link exchange
    • Blogs (comments)/forums
    • Microsites (other ip)
    • Watch out for link farms or sort like easy solutions
    • Controlable
    • Content
    • Technique
    • >>Links<<
  • Links
    • Backlinks: watch out for
    • Relevant/related
    • PageRank!!!!
    • Anchortekst(keywords)
    • Nofollow, redirects
    • Location backlink (geographically, on site)
    • Controlable
    • Content
    • Technique
    • >>Links<<
  • Links
    • Outbound links
    • Inbound links/linkbuilding
    • Targets
    • Important, relevant SE
    • Backlinks, backlinks backlinks
    • Controlable
    • Content
    • Technique
    • >>Links<<
  • Key elements SEO
    Controllable
    Non Controllable
    • Content
    • Technique
    • Links
    • Age of the website
    • Competition
    • Links
  • Non Controllable
    • Age
    • domain, website
    • Competition
    • sector, keywords
    • Links
    • inbound links (good/bad)
  • Statistics/reports
  • Statistics/reports
    • Google Analytics
    • Google Webmaster Tools
    • Google Zeitgeist (trendspotting)
    • Weekly/monthly follow-up
    • Not to fast
  • SEO: do’s
    • standard based xhtml/css
    • clean urls
    • page level optimization
    • focus on keywords/synonyms
    • (many) content/longtail (keep it scannable)
    • update ccontent regularly
    • follow-up analytics/reports
    • check your competition
  • SEO: dont’s
    • tables
    • iframes
    • sitewide title/metadata
    • irrelevant linkbuilding
    • splash pages
    • text in images
    • flash
    • fink farms
    • hiding keywords
    • cloaking
    • keyword stuffing
    • autogenerate content
    • all blackhat technieken
  • SEO & Drupal
    • Global Redirect module
    • http://drupal.org/project/globalredirect
    • Multiping module
    • http://drupal.org/project/multiping
    • Path and Pathauto modules
    • http://drupal.org/project/pathauto
    • Path Redirect module
    • http://drupal.org/project/path_redirect
    • Search 404 module
    • http://drupal.org/project/search404
    • Page title module
    • http://drupal.org/project/page_title
  • SEO & Drupal
    • Meta tags module
    • http://drupal.org/project/nodewords
    • Site map & XML Site map modules
    • http://drupal.org/project/site_map
    • http://drupal.org/project/xmlsitemap
    • RobotsTxt module
    • http://drupal.org/project/robotstxt
    • SEO checklist module
    • http://drupal.org/project/seo_checklist
  • Bart Haedens
    www.desk02.be
    bart.haedens@desk02.be
    TEL +32.496.55.12.18
    @digitalism