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Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
Seo & Drupal
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Seo & Drupal

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Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

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  • 1. Drupalcamp Ghent 2009<br />SEO & Drupal by Bart Haedens<br />
  • 2. Bart Haedens<br />www.desk02.be<br />bart.haedens@desk02.be<br />@digitalism<br />
  • 3. <ul><li>What is SEO?
  • 4. Keyelements SEO
  • 5. Controllable
  • 6. Non Controllable
  • 7. Statistics/reports
  • 8. SEO: do’s
  • 9. SEO: dont’s
  • 10. SEO & Drupal</li></li></ul><li>SEO<br /><ul><li>‘Search Engine Optimization’
  • 11. “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”
  • 12. SEO + SEA = SEM</li></li></ul><li>
  • 13. SEO vs SEA<br />Search Engine Optimization<br />Search Engine Advertising<br /><ul><li>Organic (free)
  • 14. Requires time (patience) & knowledge
  • 15. (Lasting effect)
  • 16. Long term strategy
  • 17. Artificial (paying)
  • 18. Needs money
  • 19. Budget dictates length effect
  • 20. Short term strategy</li></li></ul><li>Commonly used terms<br /><ul><li>Pagerank
  • 21. Backlinks
  • 22. Linkbuilding
  • 23. Link love
  • 24. Rankings</li></li></ul><li>Key elements SEO<br />Controllable<br />Non Controllable<br /><ul><li>Content
  • 25. Technique
  • 26. Links
  • 27. Age of the website
  • 28. Competition
  • 29. Links</li></li></ul><li>Content is King<br />
  • 30. Content is King<br /><ul><li>As many as possible…
  • 31. Relevant
  • 32. Interesting stuff
  • 33. ‘Keyword Density’
  • 34. Per page optimization
  • 35. Synonyms
  • 36. Long Tail
  • 37. Controlable
  • 38. >> Content <<
  • 39. Technique
  • 40. Links</li></li></ul><li>Content is King<br /><ul><li>Unique!
  • 41. Duplicate Content Penalty (even onsite)
  • 42. Global Redirect module
  • 43. Copyright
  • 44. Controlable
  • 45. >> Content <<
  • 46. Technique
  • 47. Links</li></li></ul><li>Content is King<br /><ul><li>Scannable
  • 48. Correct use HTML-tags (h1, li, strong, ....)
  • 49. Keywords in:
  • 50. <title> (used as title in SERPs)
  • 51. Headings
  • 52. Meta-data (description)
  • 53. First paragraph
  • 54. Web copywriting = scannable, above the fold
  • 55. Controlable
  • 56. >> Content <<
  • 57. Technique
  • 58. Links</li></li></ul><li>Content is King<br /><ul><li>Easy browsable
  • 59. Clear structure (IA)
  • 60. Crosslinking in content
  • 61. Sitemap!
  • 62. Breadcrumbs
  • 63. Controlable
  • 64. >> Content <<
  • 65. Technique
  • 66. Links</li></li></ul><li>Content is King<br /><ul><li>Frequent
  • 67. New content = reason to revisit (visitors as well as crawlers)
  • 68. Ping!
  • 69. Multiping module
  • 70. Controlable
  • 71. >> Content <<
  • 72. Technique
  • 73. Links</li></li></ul><li>Content is King<br /><ul><li>As many as possible
  • 74. Unique!
  • 75. Scannable
  • 76. Easy browsable
  • 77. Frequent
  • 78. Controlable
  • 79. >> Content <<
  • 80. Technique
  • 81. Links</li></li></ul><li>Technique<br />
  • 82. Technique<br /><ul><li>URL
  • 83. Relevant domain name (keywords)
  • 84. URL canonicalization:
  • 85. http://www.test.com != http://test.com -> redirect (.htaccess)
  • 86. Crawlerfriendly, humanreadable
  • 87. BAD: http://test.com/?pageid=16
  • 88. GOOD: http://test.com/contact/
  • 89. Path and Pathauto modules
  • 90. 301 – permanent redirect
  • 91. Moved pages/domain
  • 92. Path Redirect module
  • 93. 404 – page not found
  • 94. Clear message within siteframe
  • 95. Search 404 module (possible matches)
  • 96. Controlable
  • 97. Content
  • 98. >>Technique<<
  • 99. Links</li></li></ul><li>Technique<br /><ul><li>HTML level
  • 100. <title>-tag (per page)
  • 101. short, descriptive, keywords
  • 102. Page title module
  • 103. Meta tags (per page)
  • 104. (Keywords), description!, noodp
  • 105. Nodewords module
  • 106. Navigation
  • 107. No Javascript!
  • 108. Slicing (psd-to-html)
  • 109. frameless!
  • 110. tables are for tabular data
  • 111. Controlable
  • 112. Content
  • 113. >>Technique<<
  • 114. Links</li></li></ul><li>Technique<br /><ul><li>HTML level
  • 115. Images
  • 116. Alt/title-tags
  • 117. No text on images
  • 118. Sitemap
  • 119. Auto generate
  • 120. Plain text & Sitemap.xml
  • 121. Site map & XML Site map modules
  • 122. Flash
  • 123. If necessary
  • 124. Controlable
  • 125. Content
  • 126. >>Technique<<
  • 127. Links</li></li></ul><li>Technique<br /><ul><li>IP/location
  • 128. Clean IP
  • 129. Location IP
  • 130. Regional/National
  • 131. IP forwarding
  • 132. Inbound links/link love
  • 133. Other IP
  • 134. Preferably different range (class)
  • 135. Controlable
  • 136. Content
  • 137. >>Technique<<
  • 138. Links</li></li></ul><li>Technique<br /><ul><li>Robots.txt
  • 139. Deny access to crawlers
  • 140. avoid duplicate content...
  • 141. Point crawlers to the sitemap.xml
  • 142. RobotsTxt module (multisite)
  • 143. Controlable
  • 144. Content
  • 145. >>Technique<<
  • 146. Links</li></li></ul><li>Techniue<br /><ul><li>URL
  • 147. HTML level
  • 148. IP/location
  • 149. Robots.txt
  • 150. Controlable
  • 151. Content
  • 152. >>Technique<<
  • 153. Links</li></li></ul><li>Links<br />
  • 154. Links<br /><ul><li>Outbound links
  • 155. Tag rel=“nofollow” (for comments)
  • 156. Discussion (PR leaking)
  • 157. Controlable
  • 158. Content
  • 159. Technique
  • 160. >>Links<<</li></li></ul><li>Links<br /><ul><li>Inbound links/linkbuilding
  • 161. 2 main targets
  • 162. Important and relevant SE
  • 163. Backlinks, backlinks, backlinks
  • 164. Controlable
  • 165. Content
  • 166. Technique
  • 167. >>Links<<</li></li></ul><li>Links<br /><ul><li>Backlinks: how?
  • 168. Be interesting
  • 169. Ask (Digg this, ….)
  • 170. Link exchange
  • 171. Blogs (comments)/forums
  • 172. Microsites (other ip)
  • 173. Watch out for link farms or sort like easy solutions
  • 174. Controlable
  • 175. Content
  • 176. Technique
  • 177. >>Links<<</li></li></ul><li>Links<br /><ul><li>Backlinks: watch out for
  • 178. Relevant/related
  • 179. PageRank!!!!
  • 180. Anchortekst(keywords)
  • 181. Nofollow, redirects
  • 182. Location backlink (geographically, on site)
  • 183. Controlable
  • 184. Content
  • 185. Technique
  • 186. >>Links<<</li></li></ul><li>Links<br /><ul><li>Outbound links
  • 187. Inbound links/linkbuilding
  • 188. Targets
  • 189. Important, relevant SE
  • 190. Backlinks, backlinks backlinks
  • 191. Controlable
  • 192. Content
  • 193. Technique
  • 194. >>Links<<</li></li></ul><li>Key elements SEO<br />Controllable<br />Non Controllable<br /><ul><li>Content
  • 195. Technique
  • 196. Links
  • 197. Age of the website
  • 198. Competition
  • 199. Links</li></li></ul><li>Non Controllable<br /><ul><li>Age
  • 200. domain, website
  • 201. Competition
  • 202. sector, keywords
  • 203. Links
  • 204. inbound links (good/bad)</li></li></ul><li>Statistics/reports<br />
  • 205. Statistics/reports<br /><ul><li>Google Analytics
  • 206. Google Webmaster Tools
  • 207. Google Zeitgeist (trendspotting)
  • 208. Weekly/monthly follow-up
  • 209. Not to fast</li></li></ul><li>SEO: do’s<br /><ul><li>standard based xhtml/css
  • 210. clean urls
  • 211. page level optimization
  • 212. focus on keywords/synonyms
  • 213. (many) content/longtail (keep it scannable)
  • 214. update ccontent regularly
  • 215. follow-up analytics/reports
  • 216. check your competition</li></li></ul><li>SEO: dont’s<br /><ul><li>tables
  • 217. iframes
  • 218. sitewide title/metadata
  • 219. irrelevant linkbuilding
  • 220. splash pages
  • 221. text in images
  • 222. flash
  • 223. fink farms
  • 224. hiding keywords
  • 225. cloaking
  • 226. keyword stuffing
  • 227. autogenerate content
  • 228. all blackhat technieken</li></li></ul><li>SEO & Drupal<br /><ul><li>Global Redirect module
  • 229. http://drupal.org/project/globalredirect
  • 230. Multiping module
  • 231. http://drupal.org/project/multiping
  • 232. Path and Pathauto modules
  • 233. http://drupal.org/project/pathauto
  • 234. Path Redirect module
  • 235. http://drupal.org/project/path_redirect
  • 236. Search 404 module
  • 237. http://drupal.org/project/search404
  • 238. Page title module
  • 239. http://drupal.org/project/page_title</li></li></ul><li>SEO & Drupal<br /><ul><li>Meta tags module
  • 240. http://drupal.org/project/nodewords
  • 241. Site map & XML Site map modules
  • 242. http://drupal.org/project/site_map
  • 243. http://drupal.org/project/xmlsitemap
  • 244. RobotsTxt module
  • 245. http://drupal.org/project/robotstxt
  • 246. SEO checklist module
  • 247. http://drupal.org/project/seo_checklist</li></li></ul><li>Bart Haedens<br />www.desk02.be<br />bart.haedens@desk02.be<br />TEL +32.496.55.12.18<br />@digitalism<br />

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