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Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

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    Seo & Drupal Seo & Drupal Presentation Transcript

    • Drupalcamp Ghent 2009
      SEO & Drupal by Bart Haedens
    • Bart Haedens
      www.desk02.be
      bart.haedens@desk02.be
      @digitalism
      • What is SEO?
      • Keyelements SEO
      • Controllable
      • Non Controllable
      • Statistics/reports
      • SEO: do’s
      • SEO: dont’s
      • SEO & Drupal
    • SEO
      • ‘Search Engine Optimization’
      • “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”
      • SEO + SEA = SEM
    • SEO vs SEA
      Search Engine Optimization
      Search Engine Advertising
      • Organic (free)
      • Requires time (patience) & knowledge
      • (Lasting effect)
      • Long term strategy
      • Artificial (paying)
      • Needs money
      • Budget dictates length effect
      • Short term strategy
    • Commonly used terms
      • Pagerank
      • Backlinks
      • Linkbuilding
      • Link love
      • Rankings
    • Key elements SEO
      Controllable
      Non Controllable
      • Content
      • Technique
      • Links
      • Age of the website
      • Competition
      • Links
    • Content is King
    • Content is King
      • As many as possible…
      • Relevant
      • Interesting stuff
      • ‘Keyword Density’
      • Per page optimization
      • Synonyms
      • Long Tail
      • Controlable
      • >> Content <<
      • Technique
      • Links
    • Content is King
      • Unique!
      • Duplicate Content Penalty (even onsite)
      • Global Redirect module
      • Copyright
      • Controlable
      • >> Content <<
      • Technique
      • Links
    • Content is King
      • Scannable
      • Correct use HTML-tags (h1, li, strong, ....)
      • Keywords in:
      • <title> (used as title in SERPs)
      • Headings
      • Meta-data (description)
      • First paragraph
      • Web copywriting = scannable, above the fold
      • Controlable
      • >> Content <<
      • Technique
      • Links
    • Content is King
      • Easy browsable
      • Clear structure (IA)
      • Crosslinking in content
      • Sitemap!
      • Breadcrumbs
      • Controlable
      • >> Content <<
      • Technique
      • Links
    • Content is King
      • Frequent
      • New content = reason to revisit (visitors as well as crawlers)
      • Ping!
      • Multiping module
      • Controlable
      • >> Content <<
      • Technique
      • Links
    • Content is King
      • As many as possible
      • Unique!
      • Scannable
      • Easy browsable
      • Frequent
      • Controlable
      • >> Content <<
      • Technique
      • Links
    • Technique
    • Technique
      • URL
      • Relevant domain name (keywords)
      • URL canonicalization:
      • http://www.test.com != http://test.com -> redirect (.htaccess)
      • Crawlerfriendly, humanreadable
      • BAD: http://test.com/?pageid=16
      • GOOD: http://test.com/contact/
      • Path and Pathauto modules
      • 301 – permanent redirect
      • Moved pages/domain
      • Path Redirect module
      • 404 – page not found
      • Clear message within siteframe
      • Search 404 module (possible matches)
      • Controlable
      • Content
      • >>Technique<<
      • Links
    • Technique
      • HTML level
      • <title>-tag (per page)
      • short, descriptive, keywords
      • Page title module
      • Meta tags (per page)
      • (Keywords), description!, noodp
      • Nodewords module
      • Navigation
      • No Javascript!
      • Slicing (psd-to-html)
      • frameless!
      • tables are for tabular data
      • Controlable
      • Content
      • >>Technique<<
      • Links
    • Technique
      • HTML level
      • Images
      • Alt/title-tags
      • No text on images
      • Sitemap
      • Auto generate
      • Plain text & Sitemap.xml
      • Site map & XML Site map modules
      • Flash
      • If necessary
      • Controlable
      • Content
      • >>Technique<<
      • Links
    • Technique
      • IP/location
      • Clean IP
      • Location IP
      • Regional/National
      • IP forwarding
      • Inbound links/link love
      • Other IP
      • Preferably different range (class)
      • Controlable
      • Content
      • >>Technique<<
      • Links
    • Technique
      • Robots.txt
      • Deny access to crawlers
      • avoid duplicate content...
      • Point crawlers to the sitemap.xml
      • RobotsTxt module (multisite)
      • Controlable
      • Content
      • >>Technique<<
      • Links
    • Techniue
      • URL
      • HTML level
      • IP/location
      • Robots.txt
      • Controlable
      • Content
      • >>Technique<<
      • Links
    • Links
    • Links
      • Outbound links
      • Tag rel=“nofollow” (for comments)
      • Discussion (PR leaking)
      • Controlable
      • Content
      • Technique
      • >>Links<<
    • Links
      • Inbound links/linkbuilding
      • 2 main targets
      • Important and relevant SE
      • Backlinks, backlinks, backlinks
      • Controlable
      • Content
      • Technique
      • >>Links<<
    • Links
      • Backlinks: how?
      • Be interesting
      • Ask (Digg this, ….)
      • Link exchange
      • Blogs (comments)/forums
      • Microsites (other ip)
      • Watch out for link farms or sort like easy solutions
      • Controlable
      • Content
      • Technique
      • >>Links<<
    • Links
      • Backlinks: watch out for
      • Relevant/related
      • PageRank!!!!
      • Anchortekst(keywords)
      • Nofollow, redirects
      • Location backlink (geographically, on site)
      • Controlable
      • Content
      • Technique
      • >>Links<<
    • Links
      • Outbound links
      • Inbound links/linkbuilding
      • Targets
      • Important, relevant SE
      • Backlinks, backlinks backlinks
      • Controlable
      • Content
      • Technique
      • >>Links<<
    • Key elements SEO
      Controllable
      Non Controllable
      • Content
      • Technique
      • Links
      • Age of the website
      • Competition
      • Links
    • Non Controllable
      • Age
      • domain, website
      • Competition
      • sector, keywords
      • Links
      • inbound links (good/bad)
    • Statistics/reports
    • Statistics/reports
      • Google Analytics
      • Google Webmaster Tools
      • Google Zeitgeist (trendspotting)
      • Weekly/monthly follow-up
      • Not to fast
    • SEO: do’s
      • standard based xhtml/css
      • clean urls
      • page level optimization
      • focus on keywords/synonyms
      • (many) content/longtail (keep it scannable)
      • update ccontent regularly
      • follow-up analytics/reports
      • check your competition
    • SEO: dont’s
      • tables
      • iframes
      • sitewide title/metadata
      • irrelevant linkbuilding
      • splash pages
      • text in images
      • flash
      • fink farms
      • hiding keywords
      • cloaking
      • keyword stuffing
      • autogenerate content
      • all blackhat technieken
    • SEO & Drupal
      • Global Redirect module
      • http://drupal.org/project/globalredirect
      • Multiping module
      • http://drupal.org/project/multiping
      • Path and Pathauto modules
      • http://drupal.org/project/pathauto
      • Path Redirect module
      • http://drupal.org/project/path_redirect
      • Search 404 module
      • http://drupal.org/project/search404
      • Page title module
      • http://drupal.org/project/page_title
    • SEO & Drupal
      • Meta tags module
      • http://drupal.org/project/nodewords
      • Site map & XML Site map modules
      • http://drupal.org/project/site_map
      • http://drupal.org/project/xmlsitemap
      • RobotsTxt module
      • http://drupal.org/project/robotstxt
      • SEO checklist module
      • http://drupal.org/project/seo_checklist
    • Bart Haedens
      www.desk02.be
      bart.haedens@desk02.be
      TEL +32.496.55.12.18
      @digitalism