DESIS workshop enterprise and employability Lincoln University 26/09/2013
Vincenzo Di Maria, network catalyst at commongro...
CREATIVITY. service design
STRATEGY. entrepreneurship
EMPATHY. social innovation
commonground projects
www.ortoinca
m
pania.it
L’ORTO
IN CAMPANIA
WATER
PLAY
AGEING
LEARN
people we like working with
Service Design training
From the back of
the envelope idea to
a new social venture
(and the bumps in between...)
How can web & mobile technology
tackle youth offending?
Jailbrake weekend April 2010
Jailbrake weekend April 2010
“I don’t know what
I’m good at, but
I know what my
friends are good at!”
- Cheyenne Bell, 16
...
We asked ourselves what would
young people engage more with?
We asked ourselves what would
young people engage more with?
Vision (big picture)
To revolutionise the way people
make career and life choices by
harnessing the power of social
media ...
Target groups,user segmentation 2011
Insight Gathering + co-creation workshop HackneyVolunteer Police Cadets 2011
Insights and co-creation
If a young person’s new [to the centre] I could find out more about
them using [FLiP] in probably half an hour than I would...
1. An on-line strengths assessment and
opportunities matching tool
FlipYourself development 2010-2012
1. An on-line strengths assessment and
opportunities matching tool
2. A new way for young people to discover
their strengt...
1. An on-line strengths assessment and
opportunities matching tool
2. A new way for young people to discover
their strengt...
1. An on-line strengths assessment and
opportunities matching tool
2. A new way for young people to discover
their strengt...
1. Invite people to rate you
PROTOTYPE 1
2. Build a strengths dashboard
PROTOTYPE 1
Curriculum
Vitae
Linda Johnson
•I enjoy learning new skills
•I’m full of enthusiasm.
•I’m interested in the thinking
behin...
Test and Iterate
user test
evaluation
documentation
co-design
VIEW COMMENTS’ TO
SEE NOTES
VIEW COMMENTS’ TO
SEE NOTES
VIEW COMMENTS’ TO
SEE NOTES
VIEW COMMENTS’ TO
SEE NOTES
USER EXPER...
The action plan
Dec Jan
2013
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2014
Feb Mar Apr May
RESEARCH
DESIGN
REFINEME...
The Project Team
Bruno Taylor
Founder, Project lead
User centred design and
management expertise
Michael
Blatherwick
Softw...
FAIL earlier
SUCCEED sooner
Review of our journey so far
2010 2011 2012 2013 2014
Yourself
Review of our journey so far
2010 2011 2012 2013 2014
Yourself
Review of our journey so far
2010 2011 2012 2013 2014
Yourself
Review of our journey so far
?
SCHOOLS
2010 2011 2012 2013 2014
Yourself
Review of our journey so far
?
SCHOOLS
2010 2011 2012 2013 2014
‣ We’re a social venture.
‣ We build digital tools that tackle
youth unemployment.
‣ We are working with schools, youth
or...
Who is it for?
Who is it for?
"My CV doesn't represent me"
"I don't know what to write about"
"I don't know what I'm good at"
“I don’t kn...
For educators and organisations
Tackle real challenges
“Collecting evidence of every student's learning
journey is important but difficult and very time
c...
A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished schoo...
A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished schoo...
A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished schoo...
A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished schoo...
Kill the CV...
Creating a visual LinkedIn
for young people
Raft building Volunteering
Work Experience Under 16 winner
Raft building Volunteering
Work Experience Under 16 winner
✓ Helping others
✓ Problem solving
✓ Quick learner
✓ Dependable...
Collect evidence easily
Peer endorsements
Peer endorsements
Anywhere
Anytime
360 reviews
360 reviews
Track skills progress
Track skills progress
Online profile building
Online profile building
Online profile building
Online profile building
Online profile building
A universal platform to
showcase young people's
abilities and potential
Our ULTIMATE vision...
‣ Our platform works with existing
development programmes, their content
and curriculums
‣ Young people have a place to do...
‣Store evidence of their work safely in one place -
create a library of work
‣Builds confidence
‣Builds self-awareness
‣Hel...
‣Share evidence of work safely between class
‣Encourage peer learning
‣Teaching aid for self management and organisation
‣...
‣ Saves time
‣ Helps support students more effectively
‣ Build better relationships
Benefits for schools
“What you saw was Young people being told what
they’re good which will build their confidence”
Ms Boal, xl advisor, Leith A...
Exploring opportunities with:
Exploring opportunities with:
What can we do together?
Thanks
www.commongroundpeople.com
vincenzo@commongroundpeople.com
MORE INFO:
www.flipyourself.co.uk
bruno@flipyourself.co.uk...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Commonground
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Transcript of "USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Commonground"

  1. 1. DESIS workshop enterprise and employability Lincoln University 26/09/2013 Vincenzo Di Maria, network catalyst at commonground Using design to showcase young people’s potential
  2. 2. CREATIVITY. service design STRATEGY. entrepreneurship EMPATHY. social innovation
  3. 3. commonground projects www.ortoinca m pania.it L’ORTO IN CAMPANIA WATER PLAY AGEING LEARN
  4. 4. people we like working with
  5. 5. Service Design training
  6. 6. From the back of the envelope idea to a new social venture (and the bumps in between...)
  7. 7. How can web & mobile technology tackle youth offending? Jailbrake weekend April 2010
  8. 8. Jailbrake weekend April 2010 “I don’t know what I’m good at, but I know what my friends are good at!” - Cheyenne Bell, 16 What we learnt from young people
  9. 9. We asked ourselves what would young people engage more with?
  10. 10. We asked ourselves what would young people engage more with?
  11. 11. Vision (big picture) To revolutionise the way people make career and life choices by harnessing the power of social media and personal networks. Flip Yourself helps young people discover what they’re good at based on feedback from their peers.
  12. 12. Target groups,user segmentation 2011
  13. 13. Insight Gathering + co-creation workshop HackneyVolunteer Police Cadets 2011 Insights and co-creation
  14. 14. If a young person’s new [to the centre] I could find out more about them using [FLiP] in probably half an hour than I would in a day. Janet Matthews, NEET & Life Skills Worker Talk to youth service professionals
  15. 15. 1. An on-line strengths assessment and opportunities matching tool FlipYourself development 2010-2012
  16. 16. 1. An on-line strengths assessment and opportunities matching tool 2. A new way for young people to discover their strengths using social media and existing networks. FlipYourself development 2010-2012
  17. 17. 1. An on-line strengths assessment and opportunities matching tool 2. A new way for young people to discover their strengths using social media and existing networks. 3. Connect to opportunities based on their strengths. FlipYourself development 2010-2012
  18. 18. 1. An on-line strengths assessment and opportunities matching tool 2. A new way for young people to discover their strengths using social media and existing networks. 3. Connect to opportunities based on their strengths. 4. “Doing more with social networks” FlipYourself development 2010-2012
  19. 19. 1. Invite people to rate you PROTOTYPE 1
  20. 20. 2. Build a strengths dashboard PROTOTYPE 1
  21. 21. Curriculum Vitae Linda Johnson •I enjoy learning new skills •I’m full of enthusiasm. •I’m interested in the thinking behind the idea, particularly how it affects people •I can work on many things at once Strengths put in practice: When I volunteered for my local charity shop I enjoyed putting tgether the shop window and at the same time keeping track of the new items that people were bringing in to the shop. Personal details Age: 18 Contact Details Mobile: 07865 897 554 email: linda_j@hotmail.com Areas I’m interested in: Advice, Medical Therapies; Psychology; Welfare Journalism and Media/Information Personnel/HR; Research; Languages “This profile has been built using FLiP. People that know me well have been asked to evaluate my strengths.” People that know me well say: 3. Publish online profile to boost CV PROTOTYPE 1
  22. 22. Test and Iterate
  23. 23. user test evaluation documentation co-design
  24. 24. VIEW COMMENTS’ TO SEE NOTES VIEW COMMENTS’ TO SEE NOTES VIEW COMMENTS’ TO SEE NOTES VIEW COMMENTS’ TO SEE NOTES USER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENS Contacts are chosen Invite sent Invite received Friend Rated Leave FLiP Return to rate YOUNG PERSON SENDING INVITE FacebookYOUNG PERSON SENDING INVITE YOUNG PERSON SENDING INVITE Gmail YOUNG PERSON SENDING INVITE YOUNG PERSON SENDING INVITE Email FRIEND RECEIVING INVITE FacebookFRIEND RECEIVING INVITE FRIEND RECEIVING INVITE Email NOTES AND TEXT NEEDED FOR EACH STAGE Grey text: NO change Black text: Text to change Allow Flip and [Facebook/Gmail] to talk to each other and we’ll invite your friends to rate you. Click continue to customise the invitation your friend receives on their wall. It will be unique and only they can use it. Clicking the 'Get my contacts' button will take you to a page that will ask you to confirm that it's OK for FLiP to read your contact list. Once you confirm this is OK, you'll be brought back to FLiP so that you can select contacts to send invitations to. Access gmail contacts Choose a number of contacts Remember! People answer questions anonymously so you get an honest profile. The more people you invite the more trustworthy your profile is. Your top 5 strengths will change according to what people say. So your profile is always interactive! Can you help me build a profile of my strengths with FLiP? It only take 5 minutes and it will help give me a picture of what people think I’m good at. Thanks! -------- Rate me on FLiP Help your friend connect to opportunities based on their strengths. You can only use the link once. Hi, I’m trying to build a profile of my strengths using the FLiP tool. Could you help me out by answering some questions about me, please? Don’t worry, you can be honest as the answers are anonymous. Click on the link below, it only takes 5 minutes and it will help me build a picture of what my friends think I’m good at and what work opportunities to go for. Thank you! [Name] Enter your friends email address below and send them a message asking them to rate you. Can you help me build a profile of my strengths with FLiP? It only take 5 minutes and it will help give me a picture of what people think I’m good at. Thanks! -------- Rate me on FLiP Help your friend connect to opportunities based on their strengths. You can only use the link once. From: ... [fullname]@flipyourself.co.uk? Subject: [Full Name] has asked you to rate their strengths on FLiP! Hi, I’m trying to build a profile of my strengths using the FLiP tool. Could you help me out by answering some questions about me, please? Don’t worry, you can be honest as the answers are anonymous. Click on the link below, it only takes 5 minutes and it will help me build a picture of what my friends think I’m good at and what work opportunities to go for. Thank you! [Name] What is this about? Vincenzo has asked you and other people who know him well to help identify Vincenzo’s strengths by answering some simple questions. Vincenzo won’t be able to see your individual answers and the more truthful you are the more helpful you’ll be! It only takes 5 minutes and you can always go back. Finishes and invited to sign up That’s it! Thanks for taking part. If you’re interested in finding out more about your strengths and what your good at then sign up to FLiP. You can: - Access your support network from one place - Get an honest picture of your strengths - Build a public profile that can support your CV - Connect to real opportunities Rates friend (Refer FLiP to a friend) Choose one friend at a time Enter an email address Customise your invite Customise your invite Customise your invite Receives Facebook invite and link Receives email invite and link Click again on Link Click again on Link Error message The service blueprint
  25. 25. The action plan Dec Jan 2013 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2014 Feb Mar Apr May RESEARCH DESIGN REFINEMENTDESIGN AND DEVELOPMENT 1st TRIAL - 3 clubs - - 2 Volunteers - 2nd TRIAL - 3 clubs - - 2 volunteers - SCOTTISH PILOT - 25 clubs - - 20 volunteers - Test function Test model Scale MARKET READY EVALUATION & REPORT REVIEW POINT REVIEW POINT REVIEW POINT REVIEW POINT REVIEW POINT REVIEW POINT REVIEW POINT REVIEW POINT Young People Interviews Club Design Workshop Feedback Interviews Feedback Interviews Feedback Interviews Club Design Workshop Volunteer Interviews S tag e Tim e A c tivity Evaluation and tracking tool for programmes Coaching Platform from corporate volunteers
  26. 26. The Project Team Bruno Taylor Founder, Project lead User centred design and management expertise Michael Blatherwick Software Engineer Full time developer. Dave Fletcher Co-Founder Director of White October, 20 person web development agency Jo Lankester Front-end design Freelance user-experience designer. Itamar Ferrer Co-Founder Communications design expertise. Vincenzo Di Maria Co-Founder User-centred design expertise.
  27. 27. FAIL earlier SUCCEED sooner
  28. 28. Review of our journey so far 2010 2011 2012 2013 2014
  29. 29. Yourself Review of our journey so far 2010 2011 2012 2013 2014
  30. 30. Yourself Review of our journey so far 2010 2011 2012 2013 2014
  31. 31. Yourself Review of our journey so far ? SCHOOLS 2010 2011 2012 2013 2014
  32. 32. Yourself Review of our journey so far ? SCHOOLS 2010 2011 2012 2013 2014
  33. 33. ‣ We’re a social venture. ‣ We build digital tools that tackle youth unemployment. ‣ We are working with schools, youth organisations and employers to build a new type of portfolio/CV platform. Who are we? Rebooting the CV
  34. 34. Who is it for?
  35. 35. Who is it for? "My CV doesn't represent me" "I don't know what to write about" "I don't know what I'm good at" “I don’t know what to say”
  36. 36. For educators and organisations
  37. 37. Tackle real challenges “Collecting evidence of every student's learning journey is important but difficult and very time consuming.” Abdel Ydri - work related learning manager, St Augustine’s High School, Kilburn.
  38. 38. A closer look to a young person’s CV John French - CV 45 Somerville Road Palmerston Somerset PA1 4YT I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef. Work Experience August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food. Sept 2011 Paper round Present I deliver papers on a sunday Qualifications Sept 2008 St Augustine's High School GCSEs Jul 2013 Drama - D Art - E English - E Hobbies Football, Maintaining community garden
  39. 39. A closer look to a young person’s CV John French - CV 45 Somerville Road Palmerston Somerset PA1 4YT I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef. Work Experience August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food. Sept 2011 Paper round Present I deliver papers on a sunday Qualifications Sept 2008 St Augustine's High School GCSEs Jul 2013 Drama - D Art - E English - E Hobbies Football, Maintaining community garden I am a motivated and a good team player
  40. 40. A closer look to a young person’s CV John French - CV 45 Somerville Road Palmerston Somerset PA1 4YT I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef. Work Experience August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food. Sept 2011 Paper round Present I deliver papers on a sunday Qualifications Sept 2008 St Augustine's High School GCSEs Jul 2013 Drama - D Art - E English - E Hobbies Football, Maintaining community garden I am a motivated and a good team player St Augustine's High School GCSEs Drama - D Art - E English - E
  41. 41. A closer look to a young person’s CV John French - CV 45 Somerville Road Palmerston Somerset PA1 4YT I have finished school and I enjoy gardening in the community. I am motivated and a good team player and I'd like to work as a chef. Work Experience August 2012 Kitchen assistant The Red Lobster restaurant Helped cut vegetables and prepare food. Sept 2011 Paper round Present I deliver papers on a sunday Qualifications Sept 2008 St Augustine's High School GCSEs Jul 2013 Drama - D Art - E English - E Hobbies Football, Maintaining community garden I am a motivated and a good team player Hobbies Football, Maintaining community garden St Augustine's High School GCSEs Drama - D Art - E English - E
  42. 42. Kill the CV... Creating a visual LinkedIn for young people
  43. 43. Raft building Volunteering Work Experience Under 16 winner
  44. 44. Raft building Volunteering Work Experience Under 16 winner ✓ Helping others ✓ Problem solving ✓ Quick learner ✓ Dependable ✓ Excellent teamwork ✓ Attention to detail ✓ Dedicated
  45. 45. Collect evidence easily
  46. 46. Peer endorsements
  47. 47. Peer endorsements
  48. 48. Anywhere Anytime
  49. 49. 360 reviews
  50. 50. 360 reviews
  51. 51. Track skills progress
  52. 52. Track skills progress
  53. 53. Online profile building
  54. 54. Online profile building
  55. 55. Online profile building
  56. 56. Online profile building
  57. 57. Online profile building
  58. 58. A universal platform to showcase young people's abilities and potential Our ULTIMATE vision...
  59. 59. ‣ Our platform works with existing development programmes, their content and curriculums ‣ Young people have a place to document anything they are proud of ‣ We offer the only 360 degree appraisal tool aimed at a youth audience ‣ We are not replacing other Virtual Learning Environments or Careers IAG systems but we seek to compliment them How are we different?
  60. 60. ‣Store evidence of their work safely in one place - create a library of work ‣Builds confidence ‣Builds self-awareness ‣Help communicate and articulate themselves better ‣Present themselves better to employers and training providers ‣Show more of their personality and character Benefits for young people
  61. 61. ‣Share evidence of work safely between class ‣Encourage peer learning ‣Teaching aid for self management and organisation ‣View activities outside class to provide encouragement ‣Helps build better conversations with students about their career and aspirations ‣Engage with students at a time that suits them ‣User friendly and easy to pick up ‣Reduced admin costs (time and printing) Benefits for teachers/coordinators
  62. 62. ‣ Saves time ‣ Helps support students more effectively ‣ Build better relationships Benefits for schools
  63. 63. “What you saw was Young people being told what they’re good which will build their confidence” Ms Boal, xl advisor, Leith Academy Soft outcomes: ‣ increased confidence and self awareness ‣ ability to demonstrate and articulate skills ‣ better prepared for interview Ultimately: ‣ increased chances of getting an interview Social impact
  64. 64. Exploring opportunities with:
  65. 65. Exploring opportunities with: What can we do together?
  66. 66. Thanks www.commongroundpeople.com vincenzo@commongroundpeople.com MORE INFO: www.flipyourself.co.uk bruno@flipyourself.co.uk twitter: @flipurself
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