DESIS GREEN CAMDEN - by UAL, CSM, SRDI, Camden Council
DESIS UK: Case studiesPresent your project in the following slides using this template.Follow the instructions on each slide:-Insert images minimum 1024x756 pix.- Fill in the text box respecting type, size and maximum length.(you can take a look at the samples in the same attachment)
Green CamdenCo Designing Shared Assets & Public and Collaborative Services toReduce Carbon Emissions in London Borough of Camdenmore on: http://desisgreencamden.jimdo.comHEI: Central Saint Martins College of Arts and DesignCourse(s)/Research body: Socially Responsive Design andInnovation Research Hub; MA Applied ImaginationMain Partners: Camden Council; Green Camden Network,Transition Dartmouth ParkFunders: Courses and Research HubPlace: London borough of CamdenKeywords: Urban Green, Neighbourhoods, Carbon reduction
The context (situation/ problem):In January 2012, Camden Council approached our research team toexplore the possibility of a practice based research project focusing onassisting the Council’s Green Camden initiative in changing the behaviorsof those who live and work within London Borough of Camden so as toreduce carbon emissions.The project has 5 overarching aims: reduce residents carbon emissions;adapt to a changing climate; reduce, reuse and recycle perhaps linked tocollaborative consumption/shared assets; improve air quality; improvebiodiversity in the Camden locality.
Click on the icon below to insert one ormore images showing the project…(of people, objects and places)Add text below to summarise the startingconcept and strategy, how did theproject develop? what were some of thekey outputs and outcomes?The Project Response:The project aimed to engage students and Camden residents in the co-creation of new product service systems that could be implemented byresidents and other social actors to facilitate and promote sustainablebehaviours. Also, to engage students in co-design activity with residents toimprove services that were already being implemented by residents tofacilitate and promote sustainable behaviours.Staff and students developed relationships with Camden residents andworked with them to collaboratively apply service design methods to identifyopportunities for design interventions. They then worked together to co-create product service propositions aimed at reducing carbon emission.A series of prototype objects and service blueprints were delivered andmade available to the Camden residents for implementation.
Actor Profile:Transition Dartmouth Park: Highgate Newtown community centreMotivations for involvement (agendas):Shared aim of promoting more sustainable ways of living in the Dartmouth Park area ofCamden. Specifically interested in local food growing. Wanted increased use ofcommunity garden; increased community engagement within the garden and communitycentre and spread of local food growing to other locations.Contribution to the project (assets):Place, time, people, knowledge, skills and some tools. Site for design intervention;participation in co- design processes; knowledge of the local context, experience andexpertise of using the site and promoting its use to others, insight into perceived barriersto current use of the community garden, knowledge of local networks and actorsThe project outcomes for this actor:A more effective means of communication between local actors including the communitycentre and gardens users. Increased community interaction.
Actor profile:Camden Council Sustainability TeamMotivations for involvement: HE staff and students represent resource tohelp deliver ‘Green Camden’ a Council initiative to engage residents inbehaviour change to reduced carbon emissions. Access to design skills.Additional community engagement at no extra cost.Contributions to the project: Introductions to community groups participatingin the council scheme. Briefing students on sustainable behaviours. Sharingknowledge of what works and what doesn’t. introduction to network of actorswho may be of use to the project.Project outcomes for this actor: Public and collaborative service blueprints(services to help promote sustainable behaviours delivered by communitiesfor communities), Publicity through exhibition and showcase of the student/participants response.
Actor profile:MA Applied Imagination CSMMotivations for involvement: Fulfil course requirements. Exposure to andexperience of co-design processes.Contributions to the project: Co-ordinated the design process and co-delivered responsesProject outcomes for this actor: Design work, exhibition, experience ofparticipatory design process, collaborative engagement and consultation.Experience and learning relating to participatory design and service designapproaches to design led social innovation for sustainability.
The process was collaborative and iterative involving students and residentsin the co-definition of design briefs and the co-development of design outputs– products prototypes and service blueprints
Methods used:A co-design approach was used in the research and developmentstages; methods included stakeholder mapping; asset mapping;agenda mapping; journey mapping. data visualisation was used inthe research/scoping stages of the project to help communicationwith diverse actors. paper prototyping and desktop walkthroughswere used to understand how services would work see:servicedesigntools.com
Design(ers) role:In the process of co-design designers acted as ‘facilitators’ using their designskills to help other actors to articulate and share their experiences andidentify their assets and needs particularly in the research stages of theirprojects. On other occasions designers (and designs) acted as ‘triggers’ bymaking prototypes or propositions that challenged actors to do thingsdifferently and opened up new possibilities for action by actors. Visualisationand realisation of high quality designs that added value to the process of co-design for other actors and made their objectives easier to communicate,often buy responding to the designed iterations. Co-design of collaborativeproducts and services.
Project output and impact:Key outputs of the project: A range of product prototypes, service blueprintsand co-design tools that facilitate community engagement in the GreenCamden agenda. e.g. facilitating reuse of plastic bags in local retail contexts,facilitating food growing from food packaging, facilitating collaborativevisioning using newly designed narrative tools.See: http://desisgreencamden.jimdo.com/responses/vimeo-student-responses-to-residents/The impact of collaborative efforts of the 10 design projects that wereundertaken within the Green Camden project is difficult to evaluate. However,the most notable feedback collected indicates that it is the social capital andinnovative capacity that has been established by going through the co-designprocess that is most significant. We call this ‘slow prototyping andinfrastructuring’.
Learning Outcomes:Students: Received exposure to and experience of participatorydesign and service design methodologies beyond provision offeredby their courses.Courses: Attention was drawn to the difficulties in assessing designled social innovation responses (collaborative) within the existingcurriculum and required deliverables (3d product orientated).
Successes and Shortcomings/ Barriers and Enablers The successes of the project: A collection of appropriate design responses. Community engagement and cohesion facilitated by the designers and design processes. A positive response from the council leading to a number of dissemination events about the project and the Green Camden initiative and future collaborative opportunities. The key shortcomings of the project: Unrealistic expectation management, community participants felt that service blueprints and product prototypes should be taken forward beyond the scope of the student project. Confused engagement in the project set up: The number of partners with a broad range of agendas meant that the project took longer to get off the ground than anticipated.Perception of expertise: Community understanding of the capacity of designers. Work was needed to explain the designers role beyond the design and production of objects.