London 13.11. 2013

design
(and design schools)
for social innovation
in the age of networks and sustainability

EM’s Pres...
design map
actors and
competences

Design / H. Simon

“Everyone
designs who devises courses of action
aimed at changing existing situ...
design modes
actors and
competences

diffuse
design

expert
design
motivations and
expectations

Design / H. Simon

“Everyone
designs who devises courses of action
aimed at changing existin...
design modes
motivations and
expectations

proble
m
solving

sense
making
design modes
expert design

problem
solving

sense
making

diffuse design
design modes
expert design

1
Design and
Communication
Agency
problem
solving

sense
making

diffuse design
design modes
expert design

2
Design and
Technology
Agency

1
Design and
Communication
Agency

problem
solving

sense
maki...
design modes
expert design

2
Design and
Technology
Agency

1
Design and
Communication
Agency

problem
solving

sense
maki...
design modes
expert design

2
Design and
Technology
Agency

1
Design and
Communication
Agency

problem
solving

sense
maki...
design modes
expert design

2
Design and
Technology
Agency

in the age of
networks and
sustainability

1

Design and
Commu...
design modes
expert design

2

in the age of
networks and
sustainability

1

Design and
Technology
Agency

Design and
Comm...
design modes
expert design

2

in the age of
networks and
sustainability

1

Design and
Technology
Agency

Design and
Comm...
design modes
expert design

2

1

Design and
Technology
Agency

problem
solving

in the age of
networks and
sustainability...
growth

we are here

time
pre-industrial very slow growth

industrial growth

T

dynamic steady state
growth

we are here
transition

in the next decades
the “normal”
condition will be
a state of crisis
time
pre-industrial v...
growth

we are here
transition

in the next decades
we will have to
experiment new
experiment new
social forms
social form...
design trend/1
design in/for
social
experiments
design
schools?

design trend/1
they can participate in
(and co-promote)
social experimentsplaces
social experiment
social experiment places
favorable micro-environments where
innovative ideas can emerge, be developed
and tested. And wher...
design modes
expert design

2

1

Design and
Technology
Agency

problem
solving

in the age of
networks and
sustainability...
growth

we are here

2013 7 billions
2050 12 billions

time
pre-industrial very slow growth

industrial growth

T

sustain...
are people the problem?
people
are (part of) the problem,
but they can also be
(a big part of) the solution
in a small, densely populated,
highly connected planet,
social resources are
the most abundant ones
cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local ...
design trend/2
design with/for
social
innovation
design
schools?

design trend/2
they can design
with/for
local communities
local projects

design with local communities
exploring

visualizing
prototyping

enabling
replicating
synergizing
ChongMi...
local projects

design for favourable environments
amplifying ideas and
best practices
story telling and
scenario building...
design modes
expert design

2

1

Design and
Technology
Agency

problem
solving

in the age of
networks and
sustainability...
design in the
networked world
networks of
co-designing social actors
who design
networks
and interact
design trend/3
design always
happens in
networked codesign processes
design trend/3
problem solving/sense making:
open-ended co-design processes
in which everybody, expert and notexpert, acts...
design trend/3
open-ended processes
and design initiatives
design
schools?

design trend/3
they can promote and
enhance several design
initiatives at the nodes of
the designing netw...
design
schools?
examples of
design initiatives
mapping
the state of the arts

Mombasa, Curitiba, ...
Green Maps in several informal settlements
Indicating interesting pl...
assessing
problems and opportunities

Curitiba
Water and energy consumption in low income families.
Universidade Federal d...
developing
ethnographic research

Rio de Janeiro
Ethnographic Observatory of Design and Social Innovation in Rio de
Janeir...
communicating
and giving visibility

Bogotà
Social Innovation Film Festival. Rad, Universidad del Norte;
Universided de Pa...
creating story telling
initiatives

Rio de Janeiro
The Street Voice. Design for Dialogue on Homelessness.
ESDI – UERJ, Rio...
creating persona
6 ways of doing…
and building scenarios
5 persona

30 evolved solutions
designing
co-design tools
realizing
rapid prototypes
visualizing
systems functioning
designing
digital platforms
design modes
expert design

2

1

Design and
Technology
Agency

problem
solving

in the age of
networks and
sustainability...
design in the
networked world
thanks to
shared
visions, some
links can be
reinforced
thanks to
shared visions,
some links can
be reinforced
co-designing
coalitions
design trend/4
design promotes
and supports
coalitions
design
schools?

design trend/4
they can participate in
(and sometime co-promote)
designing coalitions
example
Parco Sud Milano
“Nutrire Milano”
Project
Slow Food Italy
Politecnico di Milano, DIS-INDACO

University of Gastron...
example
Xianqiao village

Chong Ming island

Xianqiao Eco-village
Tongji University
Politecnico di Milano
DESIS-China Netw...
example
New York City
Amplifying Creative
Communities
example
Melbourne

Hume 2032
VEIL
Victorian Eco Innovation Lab
Monash University
University of Melbourne
RMIT University
S...
next design
open-ended co-design processes
in which everybody, expert and notexpert, acts at the different nodes of
the ne...
design
schools?

next design
promote design initiatives in designing networks
participate/co-promote designing coalitions
...
thank you!
desis-network.org
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Design (and Design schools) for Social Innovation, By Ezio Manzini, DESIS Network

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Design (and Design schools) for Social Innovation, By Ezio Manzini, DESIS Network

  1. 1. London 13.11. 2013 design (and design schools) for social innovation in the age of networks and sustainability EM’s Presentation Draft 1 Ezio Manzini, Politecnico di Milano, DESIS Netwrok 5.02.2013
  2. 2. design map
  3. 3. actors and competences Design / H. Simon “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” diffuse human capability (The Science of the Artificial, 1969) professional expertise
  4. 4. design modes actors and competences diffuse design expert design
  5. 5. motivations and expectations Design / H. Simon “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” problem Artificial, (The Science of thesolving1969) sense making
  6. 6. design modes motivations and expectations proble m solving sense making
  7. 7. design modes expert design problem solving sense making diffuse design
  8. 8. design modes expert design 1 Design and Communication Agency problem solving sense making diffuse design
  9. 9. design modes expert design 2 Design and Technology Agency 1 Design and Communication Agency problem solving sense making diffuse design
  10. 10. design modes expert design 2 Design and Technology Agency 1 Design and Communication Agency problem solving sense making Cultural Activists 3 diffuse design
  11. 11. design modes expert design 2 Design and Technology Agency 1 Design and Communication Agency problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  12. 12. design modes expert design 2 Design and Technology Agency in the age of networks and sustainability 1 Design and Communication Agency problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  13. 13. design modes expert design 2 in the age of networks and sustainability 1 Design and Technology Agency Design and Communication Agency emerging trends problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  14. 14. design modes expert design 2 in the age of networks and sustainability 1 Design and Technology Agency Design and Communication Agency design emerging trends schools? problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  15. 15. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/1 emerging transition trends Cultural Activists Grassroots Organization 3 4 diffuse design sense making
  16. 16. growth we are here time pre-industrial very slow growth industrial growth T dynamic steady state
  17. 17. growth we are here transition in the next decades the “normal” condition will be a state of crisis time pre-industrial very slow growth industrial growth T dynamic steady state
  18. 18. growth we are here transition in the next decades we will have to experiment new experiment new social forms social forms time pre-industrial very slow growth industrial growth T dynamic steady state
  19. 19. design trend/1 design in/for social experiments
  20. 20. design schools? design trend/1 they can participate in (and co-promote) social experimentsplaces social experiment
  21. 21. social experiment places favorable micro-environments where innovative ideas can emerge, be developed and tested. And where trust can be created. Xianqiao village, ChongMing Design Harvests Innovation Hub Open innovation platform to link urban and rural Studio TEKTAO, Tongji University, Xianqiao village
  22. 22. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/2 emerging people trends sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  23. 23. growth we are here 2013 7 billions 2050 12 billions time pre-industrial very slow growth industrial growth T sustainable dynamic equilibrium
  24. 24. are people the problem?
  25. 25. people are (part of) the problem, but they can also be (a big part of) the solution
  26. 26. in a small, densely populated, highly connected planet, social resources are the most abundant ones
  27. 27. cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, communitysocial innovations supported agriculture, neighbourhood care, street festivals, community social innovations are gardens, community-based processes design-driven tourism, social enterprises, co-working, fair trade organisations, social incubators
  28. 28. design trend/2 design with/for social innovation
  29. 29. design schools? design trend/2 they can design with/for local communities
  30. 30. local projects design with local communities exploring visualizing prototyping enabling replicating synergizing ChongMing Project
  31. 31. local projects design for favourable environments amplifying ideas and best practices story telling and scenario building cultural insights creating tools and methods Wuxi, China empower diffuse design skills
  32. 32. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/3 emerging networks trends sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  33. 33. design in the networked world networks of co-designing social actors who design networks and interact
  34. 34. design trend/3 design always happens in networked codesign processes
  35. 35. design trend/3 problem solving/sense making: open-ended co-design processes in which everybody, expert and notexpert, acts at the different nodes of the network
  36. 36. design trend/3 open-ended processes and design initiatives
  37. 37. design schools? design trend/3 they can promote and enhance several design initiatives at the nodes of the designing networks
  38. 38. design schools? examples of design initiatives
  39. 39. mapping the state of the arts Mombasa, Curitiba, ... Green Maps in several informal settlements Indicating interesting places. Creating groups of mappers.
  40. 40. assessing problems and opportunities Curitiba Water and energy consumption in low income families. Universidade Federal do Paraná, Departamento de Design, Núcleo de Design & Sustentabilidade. Curitiba, Brazil
  41. 41. developing ethnographic research Rio de Janeiro Ethnographic Observatory of Design and Social Innovation in Rio de Janeiro. Escola Superior de Desenho Industrial, UERJ
  42. 42. communicating and giving visibility Bogotà Social Innovation Film Festival. Rad, Universidad del Norte; Universided de Pamplona; Universidad Pontificia Bolivariana
  43. 43. creating story telling initiatives Rio de Janeiro The Street Voice. Design for Dialogue on Homelessness. ESDI – UERJ, Rio de janero.
  44. 44. creating persona 6 ways of doing… and building scenarios 5 persona 30 evolved solutions
  45. 45. designing co-design tools
  46. 46. realizing rapid prototypes
  47. 47. visualizing systems functioning
  48. 48. designing digital platforms
  49. 49. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/4 emerging coalitions trends Cultural Activists Grassroots Organization 3 4 diffuse design sense making
  50. 50. design in the networked world thanks to shared visions, some links can be reinforced
  51. 51. thanks to shared visions, some links can be reinforced
  52. 52. co-designing coalitions
  53. 53. design trend/4 design promotes and supports coalitions
  54. 54. design schools? design trend/4 they can participate in (and sometime co-promote) designing coalitions
  55. 55. example Parco Sud Milano “Nutrire Milano” Project Slow Food Italy Politecnico di Milano, DIS-INDACO University of Gastronomic Sciences
  56. 56. example Xianqiao village Chong Ming island Xianqiao Eco-village Tongji University Politecnico di Milano DESIS-China Network Studio TAO China-US Center for Sustainable Development Shanghai City
  57. 57. example New York City Amplifying Creative Communities
  58. 58. example Melbourne Hume 2032 VEIL Victorian Eco Innovation Lab Monash University University of Melbourne RMIT University Swinbiurne University
  59. 59. next design open-ended co-design processes in which everybody, expert and notexpert, acts at the different nodes of the network
  60. 60. design schools? next design promote design initiatives in designing networks participate/co-promote designing coalitions participate/co-promote social experiments develop a new design culture
  61. 61. thank you! desis-network.org
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