How to become a neighborhood specialist 062012


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Desiree Savory and Joseph Petrie coach Realtors on how to Marry old and new real estate techniques to raise the level of service to buyers and sellers needed to become a real estate neighborhood specialist.

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How to become a neighborhood specialist 062012

  1. 1. How to become a NeighborhoodSpecialist in 2 hours (06/20/2012) Joseph Petrie & Desiree Savory 713-875-3001 713-557-1531
  2. 2. What are you expecting out of thisclass? Respect Navigation in the neighborhood Get away from paying 40% referral fees  Generation more of my own business – tired of giving up my own money Knowledge about being a neighborhood specialist The number one call that a person makes in my neighborhood
  3. 3. Social Networking Facebook Fanpage Twitter LinkedIn  All three social networking platforms automatically update with listing activity Pinterest – new social networking platform for sharing websites on boards with pictures as the link. Others will share that link. Google+ (Google Plus) Blogging
  4. 4. What are you doing to be flexible inthe real estate community? Do you have the right email address?  Get a domain based email address ( Get a CRM program  Outlook  Zoho  Top Producer  Something!!
  5. 5. Are we in a buyers or sellers market? Depends on the need of the buyer or the seller We have a Global, National and Regional (State of Texas) and Local (Houston) Economy
  6. 6. Subject: Medical Center Almeda/288 610/South  This means nothing to the person in France Talk to me about Houston  It’s a big pie. $500 3/2.5
  7. 7. Capture areas of your screen withthe Snipping Tool Go to Start, Programs, Accessories, Snipping Tool
  8. 8. Report: Medical Center “In the the last 6 months. The sale price/list price is immediate area of the medical center, there were 37 Active properties; 25 properties under contract. 52 properties have sold within 6%.” When you are holding an open house, you can run a statistic report before your open house on that particular area and provide statistics on that subdivision, schools in the area, etc.
  9. 9. Tune in to our radio show  There are 2 specific shows that you can listen to that focus on social media. Listen in every Friday at 12:30 PM.
  10. 10. What are we representing? Houston in the metropolitan area This is where people think of when they think of Houston People go to the internet first when they are looking for information. Google is the first search engine that we look in.
  11. 11. Useful Websites  Use to get details on geographic areas
  12. 12. HOUSTON “It’s the city of big plans and no rules,…world-classmuseums…and the biggest damn liquor store on the planet How could you not love Houston?” Kiplinger’s Personal Finance
  13. 13. The Basics America’s 4th largest city 2.3 million residents No ethnic majority 83 languages spoken “Houston” First word spoken on the Moon 18 Museums with in walking distance 6.6 million visitors to the Museum District 17 Block Theater District 12 resident performing arts companies 44 Houston Grand Opera world premieres
  14. 14. “It’s easy to conclude that Houston has one of the mostsatisfying food scenes in the country right now” The New York Post 60 cuisines offered by Houston restaurants 8986 food service and drinking establishments 6 James Beard Award nominations in 2011 5.7 No of times Houstonians eat out per week
  15. 15. “Houston is ready for the big leagues” Business Traveler 2 No of the times the Houston Dynamo have won MLS cup 2 No. of times the Houston Rockets won the NBA championship 2 retractable-roof stadiums (Minute Maid and Reliant Park) 3 No. of the downtown stadiums when Dynamo stadium opens in June
  16. 16. “Thisis a city’s city: standing proud, happy and bright at the center with a rugged ring around the middle. Houston literally hums.” Dallas Morning News 49 No. of institutions in the Medical Center #1 Ranking of M.D. Anderson as the top cancer center in the country 1,000 No. of acres within the Texas Medical Center 93,530 No. of Texas Medical Center employees
  18. 18. Of the 49 Member Institutions 21 Academic institutions 16 Hospitals 3 Medical schools 3 Public health organizations 1 Dental school 6 Nursing schools 2 Schools of Pharmacy 25 Agencies of government
  19. 19. How do you describe status? Withdrawn, Terminated and Expired:  “This is what the market has rejected” Open Houses: Find something in your office to hold open Hold an open house during the week