• Like
H iphone
Upcoming SlideShare
Loading in...5
×
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
114
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Apple iPhone
    • I-224
    • March 21, 2007
  • 2. Smart Phone
    • Calls by Touch
    • Voicemail
    • SMS
    • Photos
    • Calendar
  • 3.
    • Smart Phone
    • iPod (Widescreen)
    • Wireless Internet Communication Device
    • PDA
    • Computer (OS X)
    • Camera
    Apple iPhone
  • 4. iPod (Widescreen)
    • Tunes Library Access
        • Videos
        • Songs
        • Movie Previews
        • Lyrics
        • Album Artwork
    • Touch Controls
    • 3.5 inch screen iPod with touch screen controls
  • 5. Wireless Internet Communication Device
    • Wi-Fi enabled Internet Device
        • Auto Wi-Fi detection (802.11b/g)
        • Bluetooth
        • GSM
        • Cingular’s EDGE
    • Full Feature Browser
    • Syncs automatically with a Mac or a PC
    • Internet email
        • Rich HTML email
    • Widget Applications
        • stock quotes
        • sports scores
        • weather reports
        • traffic updates
  • 6. PDA, Computer and Camera
    • Apple’s OS X running Widget’s Java based software
    • PDA features: appoint calendars, contact lists, photos, emails and documents
    • Built-in camera takes pictures at 2 MB resolution that can be stored in 4 GB or 8 GB flash memory
  • 7. Technical Specifications
  • 8. iPhone Design
    • Display Screen
      • 3.5-inch touch screen display
      • Finger commands interface
      • 25,000 pixels per inch resolution
      • Ambient light sensor
    • Audio
      • Headphone jacks
      • Built-in speaker
      • Bluetooth (stereo) transmission
  • 9. Software OS X Capabilities
      • Full OS X
      • Multi Tasking
      • Networking
      • Syncing
      • Low Power
      • Security
      • Video
      • Cocoa
      • Core Animation
      • Graphics
      • Audio
      • Widgets
      • Applications
  • 10. Phone Market Position
  • 11. iPhone vs. the competition
  • 12. Customer segments
    • Enterprises are unlikely to buy iPhones
      • Price ~40% higher than Blackberries’
      • Blackberries have top-notch push-email
    • iPhone has features that appeal to mass consumer market
    • However, sales will be gated by network and price
  • 13. Marketing decisions (I)
    • Pricing
      • Skimming strategy
      • Typically cell phone prices drop rapidly
      • Expect Apple prices to fall slowly
    • Product
      • Add functionality, maintain price
      • Versioned iPods for price-sensitive segment
  • 14. Marketing decisions (II)
    • Distribution
      • Restricted availability to Cingular and Apple stores
      • New iPhones will open channels & drive sales
    • Promotions
      • Cingular iPhone discounts unlikely
      • Expect iPhone voice / data plans
  • 15. Early adopter market ~8.7m
    • Cingular customers 58m
    • Cingular subscribers with iPod 30%
    • Cingular subscribers with iPod 17.4m
    • Uptake rate from Cingular iPod customers in 1st year 50% assumption
    • Est. uptake by Cingular iPod customers in 1st year 8.7m
  • 16. Mobile Device Market
    • World Sales
    Millions of Units
  • 17. Analyses
  • 18. Porter’s Five Forces New entrants Bargaining Power of customers Bargaining power of suppliers Threat of substitutes Rivalry within industry
  • 19. SWOT Analysis strengths weaknesses opportunities threats Style/Brand Sensors Rich UI User base Hype First mover No UMTS High price / high end Limited distribution channels Missing features Unsafe for corporate use? Port existing apps Migrate people to Apple New social device Distribute iTunes content Similar devices Highly developed market
  • 20. Recommendations
  • 21. Open up the OS to third party developers
  • 22. support Voice over IP
  • 23. iDream (The Future)