my secret sauce for building online communities

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a lecture by Arne van Oosterom held at the Linköping University Sweden

a lecture by Arne van Oosterom held at the Linköping University Sweden

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  • A great presentation from Arne at Linköpings universitet for the Graphic Design and Communication students
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  • 1. my secret sauce for building online communities Arne van Oosterom October 2010
  • 2. have a brilliant idea!!
  • 3. that’s all
  • 4. the end.
  • 5. not...
  • 6. ideas are overrated
  • 7. trust and passion are underrated
  • 8. think and actsmall
  • 9. think and actsmaller
  • 10. be flexible and scalable
  • 11. kill your babies
  • 12. your ideas are no good... get over it
  • 13. have fun don’t be so serious
  • 14. be passionate, inspirational, courageous... a leader
  • 15. keep moving...
  • 16. if you stop everything stops
  • 17. do the work... no one else will
  • 18. no one cares about your ideas the way you do
  • 19. make other people famous don’t fake it... really want this
  • 20. be a team... as much as possible
  • 21. connect to the physical world...
  • 22. connect to the physical world...
  • 23. build a stage for people... give them a voice
  • 24. or give them tools to build a stage for them selves
  • 25. let people hang around and do nothing... cherish this
  • 26. the quiet majority energises the active few
  • 27. don’t show me the money
  • 28. look for indirect business opportunities
  • 29. ROI what ROI?
  • 30. no one knows exactly what advertisement will do
  • 31. don’t expect this from social media
  • 32. it’s new marketing
  • 33. try, experiment, listen and learn by doing
  • 34. discover what you are trying to do... and be brutally honest
  • 35. discover what people are trying to do help them
  • 36. if you can’t do it alone collaborate
  • 37. it’s all a matter of finding the right balance... continuously
  • 38. 3C’s ADAPTABILITY MODEL FOR CONTINUES LEARNING... and balance CONTEXT COLLABORATIONS CONNECTIONS
  • 39. now start making your own secret sauce