Lecture on Service Design and Design Thinking Management Center Innsbruck 2009
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Lecture on Service Design and Design Thinking Management Center Innsbruck 2009

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Part of a lecture on service design held by Arne van Oosterom (DesignThinkers) for students at the Management Center Innsbruck.

Part of a lecture on service design held by Arne van Oosterom (DesignThinkers) for students at the Management Center Innsbruck.

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  • Full Name Full Name Comment goes here.
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  • @ThaniaRea Helvetica Neue Condensed Black :-)
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  • ONE QUESTION.. WHAT FONT HAVE YOU USED?
    Please tell me.
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  • MY REALITY IS DIFFERENT TO YOURS...
    Im what I share
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  • This is great - a wonderful link of change - business - 2.0 - design - co-creation & the obvious... which isn't always that obvious. Conversation, sharing, connecting, creating for a sustainable world & better experience for people - let's do it.
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  • Hi @diegrod thank you. And I think the story that belongs with these slides would clear things up. I'll try and post a video soon ;-)
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Lecture on Service Design and Design Thinking Management Center Innsbruck 2009 Presentation Transcript

  • 1. LET’S TALK. Arne van Oosterom DesignThinkers Amsterdam Lecture at the Management Center Innsbruck 2009
  • 2. JUST SOME THOUGHTS ON WHAT IS CHANGING AND WHAT IT COULD MEAN... HOW ALL THINGS ARE CONNECTED.... AND AN ATTEMPT TO EXPLAIN THE EMERGENCE OF DESIGN THINKING AND SERVICE DESIGN...
  • 3. WHAT IS BAD ABOUT SERVICE DESIGN?
  • 4. THE WORLD IS CHANGING...
  • 5. TRY AND IMAGINE: A NON-CHANGING WORLD.
  • 6. CAN YOU?
  • 7. WHAT CHANGED FOR YOUR GRANDPARENTS? *I borrowed this from Fred Collopy
  • 8. THINK ABOUT THIS FOR A MOMENT... *I borrowed this from Fred Collopy
  • 9. CHANGE IS A CONSTANT.
  • 10. WHAT IS REALITY?
  • 11. THERE IS NO SUCH THING AS REALITY.
  • 12. WE CREATE OUR OWN.
  • 13. REALITY = PERCEPTION
  • 14. PERCEPTION = REALITY
  • 15. MY REALITY IS NOT YOURS!
  • 16. THAT’S WHY WE NEED CONVERSATIONS.
  • 17. COMPARING AND EXCHANGING KNOWLEDGE, PERCEPTIONS, REALITIES, IDEAS, ASK QUESTIONS, LISTEN REACT, RESPOND, SHOUT, WHISPER... SHARE
  • 18. I AM WHAT I SHARE.
  • 19. CULTURE IS THE ACCUMULATION OF IDEAS -Kevin Kelly-
  • 20. MEMES. Ideas, symbols or practices, get transmitted from one mind to another through speech, gestures, rituals, etc.
  • 21. MEMES. Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc. ... SPREADING LIKE VIRUSES
  • 22. MEMES. Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc. ... SPREADING LIKE VIRUSES .... following the laws of EVOLUTION
  • 23. RICHARD DAWKINS first introduced MEMES in The Selfish Gene SUSAN BLACKMORE introduced TEMES...
  • 24. I AM WHAT I COPY...
  • 25. I AM WHAT I SAY.
  • 26. FACILITATING CONVERSATION IS BIG BUSINESS.
  • 27. OR ARE WE STILL MISSING BUSINESS MODEL 2.0
  • 28. BASIC HUMAN NEEDS: EATING, DRINKING, HEALTH, RELATIONSHIPS.
  • 29. COMMUNITY.
  • 30. EMERGENCE. Complexity from Simplicity, Order from Chaos.
  • 31. “In philosophy, systems theory and science, emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.”
  • 32. THERE IS NO LEADER. JUST THREE RULES:
  • 33. THERE IS NO LEADER. JUST THREE RULES: FOLLOW THE ONE IN FRONT
  • 34. THERE IS NO LEADER. JUST THREE RULES: FOLLOW THE ONE IN FRONT KEEP A CERTAIN DISTANCE
  • 35. THERE IS NO LEADER. JUST THREE RULES: FOLLOW THE ONE IN FRONT KEEP A CERTAIN DISTANCE AVOID THE PREDATOR
  • 36. http://www.youtube.com/watch?v=-JlsdDOUzSQ&feature=related
  • 37. PEOPLE CREATED THE FINANCIAL CRISIS. ARE WE AVOIDING THE PREDATOR?
  • 38. COMMUNITY = NETWORK.
  • 39. SMALL-WORLD NETWORKS.
  • 40. “NATURAL LAWS GOVERN THE STRUCTURE AND EVOLUTION OF ALL THE COMPLEX NETWORKS THAT SURROUND US” Albert-László Barabási - Linked -
  • 41. Your neural network, the power grid of the western United States, and the professional network of film actors are all small-world networks.
  • 42. EVERYTHING IS CONNECTED TO EVERYTHING six degrees of separation
  • 43. THE NEW KNOWLEDGE OF NETWORKS WILL CHANGE THE UNDERSTANDING OF OUR COMPLEX SOCIETY
  • 44. WHAT HAS CHANGED SINCE YOU WERE 10 YEARS OLD?
  • 45. WHICH CHANGE DO YOU LIKE? WHICH CHANGE DONT YOU LIKE?
  • 46. A NEW NETWORK EMERGED.
  • 47. WWW
  • 48. IT UPSETS THE BALANCE.
  • 49. SELF ORGANISATION.
  • 50. PEER GROUPS.
  • 51. P2P
  • 52. DESIGNERS ARE INTERMEDIATORS.
  • 53. A CHANGING ROLE FOR DESIGNERS.
  • 54. EMPATHY The ability to sense and understand someone else's feelings as if they were your own.
  • 55. DESIGN THINKING = building empathy with people.
  • 56. SERVICE DESIGN = DESIGNING TOOLS OR SYSTEMS, WITH PEOPLE AND FOR PEOPLE, TO SELF ORGANISE, HAVE MEANINGFUL CONVERSATIONS AND TO FACILITATE THE NEED FOR SHARING.
  • 57. SERVICE DESIGN = MARKETING 2.0
  • 58. WHAT DO YOU THINK?
  • 59. LET’S TALK. Arne van Oosterom DesignThinkers Amsterdam 2009