DesignThinkers assists Public and Private organizations and companies in delivering the best possible service. We help them to be more innovative and competitive. To do so we created a 5 Steps Service ...
DesignThinkers assists Public and Private organizations and companies in delivering the best possible service. We help them to be more innovative and competitive. To do so we created a 5 Steps Service Innovation Method. This Method is used as a guide while working on complex Service Design projects.
DesignThinkers Service Design MethodPresentation Transcript
DT
designthinkers
DT
SERVICE =
“any activity or benefit that one party
can give to another, that is essentially
intangible and does not result in the
ownership of anything”
(Philip Kotler)
designthinkers
DT
SERVICE =
an intangible product we experience
in time through multiple touch-points
and channels
designthinkers
DT
SERVICE DESIGN =
designing and arranging the
interaction between service provider
and end-user with the use of creative
processes and methods
designthinkers
DT
OUR GOAL
designing innovative systems so our
clients can deliver the best possible
services
designthinkers
DT
1 DISCOVERING / business
a research into:
> organisations characteristics and goals
> vision, mission, culture
> existing services (blueprint/ systems)
> KPI’s, emotional KPI’s
designthinkers
DT
1 DISCOVERING / business
a research into:
> context (stakeholders)
> benchmarking
designthinkers
DT
1 DISCOVERING / business
DELIVERABLE
> context map
> examples from the market
designthinkers
DT
1 DISCOVERING / experience
a research into:
> customer journey
> experiences from end-users and front office
personal
> social space (ethnographic fieldwork)
designthinkers
DT
1 DISCOVERING / experience
DELIVERABLE
> mapping customer journey and all
touch-points
> analyses and recommendations
designthinkers
DT
2 CONCEPTING
> developing ideas together with end-users and
client (interviews, brainstorms, workshops)
> prototyping
> moodboard
designthinkers
Anna Taws
1–8 of 8 previous next Post a comment