DesignThinkers Lecture On Sustainable Design 2009

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A lecture on Sustainable Design and Design Thinking by Arne van Oosterom.

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DesignThinkers Lecture On Sustainable Design 2009

  1. 1. GET THE CONNECTION. Arne van Oosterom DesignThinkers Amsterdam
  2. 2. WHY ARE YOU HERE?
  3. 3. WHY ARE YOU HERE? WHAT IS SUSTAINABLE DESIGN?
  4. 4. DESIGN THAT LASTS.
  5. 5. SOMETHING CHANGED
  6. 6. SOMETHING CHANGED THE WORLD WIDE WEB
  7. 7. SOMETHING CHANGED THE WORLD WIDE WEB UPSETS THE BALANCE
  8. 8. SOMETHING CHANGED
  9. 9. SOMETHING CHANGED
  10. 10. SOMETHING CHANGED
  11. 11. SOMETHING CHANGED
  12. 12. EMPATHY The ability to sense and understand someone else's feelings as if they were your own.
  13. 13. DESIGN THINKING = building empathy with people.
  14. 14. OUTCOMES.
  15. 15. HAPPY & HEALTHY
  16. 16. SYSTEMS.
  17. 17. SYSTEMS.
  18. 18. SYSTEMS.
  19. 19. SYSTEMS.
  20. 20. SYSTEMS.
  21. 21. DO NOT THINK ABOUT:
  22. 22. DO NOT THINK ABOUT: A PLATE OF SPAGHETTI WITH TOOTHPASTE ON TOP.
  23. 23. WHY AM I HERE?
  24. 24. TO SHARE MY FASCINATION.
  25. 25. AND MAYBE CONFUSE YOU...
  26. 26. BUT DON’T BELIEVE WHAT I’M TELLING YOU
  27. 27. INSPIRATION #1 MEMES. Ideas, symbols or practices, get transmitted from one mind to another through speech, gestures, rituals, etc.
  28. 28. MEMES. Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc. ... SPREADING LIKE VIRUSES
  29. 29. MEMES. Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc. ... SPREADING LIKE VIRUSES .... following the laws of EVOLUTION
  30. 30. CULTURE IS THE ACCUMULATION OF IDEAS -Kevin Kelly-
  31. 31. RICHARD DAWKINS first introduced MEMES in The Selfish Gene SUSAN BLACKMORE introduced TEMES...
  32. 32. COOL PROJECT.
  33. 33. DO NOT THINK ABOUT:
  34. 34. DO NOT THINK ABOUT: THE TASTE OF THE SPAGHETTI WITH TOOTHPASTE.
  35. 35. INSPIRATION #2 EMERGENCE. Complexity from Simplicity, Order from Chaos.
  36. 36. “In philosophy, systems theory and science, emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.”
  37. 37. THERE IS NO LEADER. JUST THREE RULES:
  38. 38. THERE IS NO LEADER. JUST THREE RULES: FOLLOW THE ONE IN FRONT KEEP A CERTAIN DISTANCE AVOID THE PREDATOR
  39. 39. http://www.youtube.com/watch?v=-JlsdDOUzSQ&feature=related
  40. 40. PEOPLE CREATED THE FINANCIAL CRISIS. ARE WE AVOIDING THE PREDATOR?
  41. 41. COOL PROJECT.
  42. 42. NOKIA REMADE “In remade, recycled materials from metal cans, plastic bottles, and car tyres are used beautifully...”
  43. 43. quot;UPCYCLING is the practice of taking something that is disposable and transforming it into something of greater use and value.quot; - William McDonough and Michael Braungart - Cradle To Cradle
  44. 44. INSPIRATION #3 SMALL-WORLD NETWORKS
  45. 45. “NATURAL LAWS GOVERN THE STRUCTURE AND EVOLUTION OF ALL THE COMPLEX NETWORKS THAT SURROUND US” Albert-László Barabási - Linked -
  46. 46. Your neural network, the power grid of the western United States, and the professional network of film actors are all small-world networks.
  47. 47. EVERYTHING IS CONNECTED TO EVERYTHING six degrees of separation
  48. 48. THE NEW KNOWLEDGE OF NETWORKS WILL CHANGE THE UNDERSTANDING OF OUR COMPLEX SOCIETY
  49. 49. WE ARE PART OF EVERYTHING AROUND US
  50. 50. COOL PROJECT.
  51. 51. Car-sharing on demand, micro- leasing system for tools between neighbours, self-managed services for the care of children and the elderly, new forms of exchange and mutual help, alternative mobility systems, socialising, shared sewing studio, home restaurant, delivery service between users who exchange goods... etc
  52. 52. P2P
  53. 53. SUSTAINABLE LIFESTYLE: A LIFESTYLE THAT’S MORE SIMPLER, MORE ELEGANT, BY SIMPLIFYING CHOICES, CHANGING ATTITUDE TOWARDS OWNERSHIP OF PRODUCTS. SHARING. ‘DEMATERIALISING’ PRODUCTS BY DESIGNING THEM TO BE A PART OF A SYSTEM OR SERVICE. A LIFE THAT ALLOWS US TO DO MORE AND ACHIEVE MORE.
  54. 54. THIS IS WHAT I’M DOING:
  55. 55. THIS IS WHAT I’M DOING: I’m getting connected and started building a peer group or network. I’m finding out where the hubs are... and started spreading my virus.
  56. 56. CHANGE THE WORLD START BUILDING YOUR NETWORK.
  57. 57. DO NOT THINK ABOUT:
  58. 58. DO NOT THINK ABOUT: HAVING THE SPAGHETTI IN FRONT OF YOU GRABBING IT AND THROWING IT AT ME.
  59. 59. YOU HAVE NEVER SEEN IT. BUT IN YOUR MIND YOU CAN VISUALISE, TASTE, SMELL AND APPLY IT.
  60. 60. NOW DO THINK ABOUT:
  61. 61. NOW DO THINK ABOUT: A WORLD WHERE OUR DESIGNS ARE NOT TRYING TO KILL US.
  62. 62. HAPPY & HEALTHY
  63. 63. Arne van Oosterom DesignThinkers Amsterdam

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