GET THE
CONNECTION.
Arne van Oosterom
DesignThinkers Amsterdam

WHY ARE YOU HERE?

WHY ARE YOU HERE?
WHAT IS SUSTAINABLE
DESIGN?

DESIGN THAT LASTS.

SOMETHING CHANGED

SOMETHING CHANGED
THE WORLD
WIDE WEB

SOMETHING CHANGED
THE WORLD
WIDE WEB
UPSETS THE BALANCE

SOMETHING CHANGED

SOMETHING CHANGED

SOMETHING CHANGED

SOMETHING CHANGED

EMPATHY
The ability to sense and
understand someone else's
feelings as if they were your
own.

DESIGN THINKING =
building empathy
with people.

OUTCOMES.

HAPPY &
HEALTHY

SYSTEMS.

SYSTEMS.

SYSTEMS.

SYSTEMS.

SYSTEMS.

DO NOT THINK
ABOUT:

DO NOT THINK
ABOUT:
A PLATE OF
SPAGHETTI WITH
TOOTHPASTE ON TOP.

WHY AM I HERE?

TO SHARE MY
FASCINATION.

AND MAYBE
CONFUSE YOU...

BUT DON’T
BELIEVE WHAT
I’M TELLING YOU

INSPIRATION #1
MEMES.
Ideas, symbols or practices, get transmitted from one
mind to another through speech, gestures, rituals, etc.

MEMES.
Ideas, symbols or practices, gets transmitted from one
mind to another through speech, gestures, rituals, etc.
... SPREADING LIKE VIRUSES

MEMES.
Ideas, symbols or practices, gets transmitted from one
mind to another through speech, gestures, rituals, etc.
... SPREADING LIKE VIRUSES
.... following the laws of EVOLUTION

CULTURE IS THE ACCUMULATION OF IDEAS
-Kevin Kelly-

RICHARD DAWKINS
first introduced
MEMES in The Selfish
Gene
SUSAN BLACKMORE
introduced TEMES...

COOL
PROJECT.

DO NOT THINK
ABOUT:

DO NOT THINK
ABOUT:
THE TASTE OF THE
SPAGHETTI WITH
TOOTHPASTE.

INSPIRATION #2
EMERGENCE.
Complexity from Simplicity, Order from Chaos.

“In philosophy,
systems theory
and science,
emergence is the
way complex
systems and
patterns arise out
of a multiplicity
of relatively
simple
interactions.”

THERE IS NO LEADER. JUST
THREE RULES:

THERE IS NO LEADER. JUST
THREE RULES:
FOLLOW THE ONE IN FRONT
KEEP A CERTAIN DISTANCE
AVOID THE PREDATOR

http://www.youtube.com/watch?v=-JlsdDOUzSQ&feature=related

PEOPLE CREATED
THE FINANCIAL
CRISIS.
ARE WE AVOIDING
THE PREDATOR?

COOL
PROJECT.

NOKIA REMADE
“In remade, recycled materials from metal
cans, plastic bottles, and car tyres are
used beautifully...”

\"UPCYCLING is the practice
of taking something that is
disposable and transforming
it into something of greater
use and value.\"
- William McDonough and Michael Braungart -
Cradle To Cradle

INSPIRATION #3
SMALL-WORLD
NETWORKS

“NATURAL LAWS GOVERN
THE STRUCTURE AND
EVOLUTION OF ALL THE
COMPLEX NETWORKS THAT
SURROUND US”
Albert-László Barabási - Linked -

Your neural network,
the power grid of the
western United States,
and the professional
network of film actors
are all small-world
networks.

EVERYTHING IS CONNECTED TO EVERYTHING
six degrees of separation

THE NEW KNOWLEDGE OF
NETWORKS WILL CHANGE
THE UNDERSTANDING OF
OUR COMPLEX SOCIETY

WE ARE PART
OF EVERYTHING
AROUND US

COOL
PROJECT.

Car-sharing on demand, micro-
leasing system for tools between
neighbours, self-managed
services for the care of children
and the elderly, new forms of
exchange and mutual help,
alternative mobility systems,
socialising, shared sewing
studio, home restaurant,
delivery service between users
who exchange goods... etc

P2P

SUSTAINABLE LIFESTYLE:
A LIFESTYLE THAT’S MORE SIMPLER, MORE
ELEGANT, BY SIMPLIFYING CHOICES,
CHANGING ATTITUDE TOWARDS OWNERSHIP
OF PRODUCTS. SHARING.
‘DEMATERIALISING’ PRODUCTS BY DESIGNING
THEM TO BE A PART OF A SYSTEM OR
SERVICE.
A LIFE THAT ALLOWS US TO DO MORE AND
ACHIEVE MORE.

THIS IS WHAT I’M DOING:

THIS IS WHAT I’M DOING:
I’m getting connected and
started building a peer group
or network. I’m finding out
where the hubs are... and
started spreading my virus.

CHANGE THE
WORLD
START BUILDING
YOUR NETWORK.

DO NOT THINK
ABOUT:

DO NOT THINK
ABOUT:
HAVING THE
SPAGHETTI IN FRONT
OF YOU GRABBING IT
AND THROWING IT AT
ME.

YOU HAVE NEVER SEEN IT.
BUT IN YOUR MIND YOU CAN
VISUALISE, TASTE, SMELL AND
APPLY IT.

NOW DO THINK
ABOUT:

NOW DO THINK
ABOUT:
A WORLD WHERE OUR
DESIGNS ARE NOT
TRYING TO KILL US.

HAPPY &
HEALTHY

Arne van Oosterom
DesignThinkers Amsterdam