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What it means to be an Internet of Things startup
 

What it means to be an Internet of Things startup

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Talk given at the M2M/IOT track of the Digital Services conference on June 19th 2013 in London.

Talk given at the M2M/IOT track of the Digital Services conference on June 19th 2013 in London.

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What it means to be an Internet of Things startup What it means to be an Internet of Things startup Presentation Transcript

  • What  does    it  means  to  be  an  iot  startup?    Alexandra Deschamps-Sonsino@iotwatchalex@goodnightlamp.com
  • Tinker London2007-2010Good Night LampMarch 2012First UK distributor of the Arduino R&D projects for corporatesA family of internet-connectedlamps.IDII2004-2006
  • #iot    The internet of things can be looselydefined as:1. what happens when weembed connectivity in everyday objects.2. what happens when those objectsare designed with an understandingof the affordances of the web.
  • #iot  &  startups    There  are  2  ways  of  reading  the  current  situation.  
  • Categories  
  • tinyurl.com/iotmap13Maps  
  • the  shape  of  the  conversation  Hardware(open/closed)Connectivity(wifi, zigbee/radio, GSM)Battery lifeStandardsPrivacySecurityInsertstartupshere
  • StartupsConsumerGoodsProducts  as  part  of  an  ecology.  
  • 4  types  of  startups  1. Kickstarter-addicts2. Bootstrapping consultancies3. Incubator babies4. Corporate partnerships
  • Kickstarter-­‐addicts  Crowd-funding is being used to test thetechno-centric early-adopters.Repeatedly.A mix of agencies & industrial designerswho have been around the block.
  • Mint DigitalReaDIYmate & Telesound
  • …formerly of Nabaztag
  • Bootstrapping  People doing consultancy work to powerinternet of things products. BERGcloud Good Night Lamp
  • Incubator  babies  
  • (Psst. Same people behind both programs)
  • Corporate  partnerships  Bosch GE & Quirky
  • What’s  missing?    Traditional  funding.  Telcos  need    to  connect  the  dots.    Telco  thingcubator  anyone?  (I  have  the  url  for  another  2  weeks)  
  • Thanks.  Alexandra Deschamps-Sonsino@iotwatchalex@goodnightlamp.com