What does an internet of things business look like?
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What does an internet of things business look like?

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For KTN IOT workshop at the Museum of Brands on June 28th 2011

For KTN IOT workshop at the Museum of Brands on June 28th 2011

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    What does an internet of things business look like? What does an internet of things business look like? Presentation Transcript

    • What a creative iot businesslooks likeAlexandra Deschamps-SonsinoRIG London // designswarm.com@iotwatch
    • About pageB.A. Industrial DesignM.A. Interaction DesignWeb design for advertising & startupsCEO of Tinker London 2007-2010Consultant & Partner at RIG LondonEvangelist for EU robotics project Lirec
    • AgendaWhat does an iot business do?What does an iot business look like?What does it mean for funding?
    • What does an iot business do?Concept workProduct & Interface designOpen-source hardware (Arduino)Manufacturing in the UK & ChinaOne-offs & small industrial batchesProducts with web connectivityProducts with social web livesFor advertising, product providers & R&DSupport
    • Who runs an iot business?It takes a particular typeof creative business to makeiot happen at scale.
    • Traditional industrial designerswith web development capabilityand enough turnover to dealwith mass manufacturing.
    • Traditional advertising agencieswith prototyping capabilityand clients that will dealwith future manufacturing.
    • Established web companieswith prototyping capabilityand enough turnover to dealwith some manufacturing.
    • Product startups who raise moneyto deal with mass manufacturing.
    • Digital consultancieswho makethings as internal projects/PR.
    • So what?
    • iot is not a technologicalchallenge per sewifi / 3G / GPS /Zigbee / Bluetooth / RFIDNFC / Networks
    • iot is a design challengeiot is a market challengeiotis a comms challengeiot is a business challenge
    • iot is a challenge of technologicalcomplexity.
    • Supporting different businessecologies & new types ofrelationshipsRethinking financial modelsBeyond one offs.
    • Thank you! Merci! Grazie!Alexandra Deschamps-SonsinoRIG London // designswarm.com@iotwatch