What does an internet of things business look like?

What a creative iot businesslooks likeAlexandra Deschamps-SonsinoRIG London // designswarm.com@iotwatch

About pageB.A. Industrial DesignM.A. Interaction DesignWeb design for advertising & startupsCEO of Tinker London 2007-2010Consultant & Partner at RIG LondonEvangelist for EU robotics project Lirec

AgendaWhat does an iot business do?What does an iot business look like?What does it mean for funding?

What does an iot business do?Concept workProduct & Interface designOpen-source hardware (Arduino)Manufacturing in the UK & ChinaOne-offs & small industrial batchesProducts with web connectivityProducts with social web livesFor advertising, product providers & R&DSupport

Who runs an iot business?It takes a particular typeof creative business to makeiot happen at scale.

Traditional industrial designerswith web development capabilityand enough turnover to dealwith mass manufacturing.

Traditional advertising agencieswith prototyping capabilityand clients that will dealwith future manufacturing.

Established web companieswith prototyping capabilityand enough turnover to dealwith some manufacturing.

Product startups who raise moneyto deal with mass manufacturing.

Digital consultancieswho makethings as internal projects/PR.

So what?

iot is not a technologicalchallenge per sewifi / 3G / GPS /Zigbee / Bluetooth / RFIDNFC / Networks

iot is a design challengeiot is a market challengeiotis a comms challengeiot is a business challenge

iot is a challenge of technologicalcomplexity.

Supporting different businessecologies & new types ofrelationshipsRethinking financial modelsBeyond one offs.

Thank you! Merci! Grazie!Alexandra Deschamps-SonsinoRIG London // designswarm.com@iotwatch

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What does an internet of things business look like?

by Alexandra Deschamps-Sonsino on Jun 28, 2011

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What does an internet of things business look like? — Presentation Transcript