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We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
We are not selling snakeoil: how the internet of things is for everyone
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We are not selling snakeoil: how the internet of things is for everyone

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Keynote given at Over The Air 2013 on September 27th 2013.

Keynote given at Over The Air 2013 on September 27th 2013.

Published in: Design, Business, Technology
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  • 1. We are not selling snake oil or how the internet of things is for everyone really @iotwatch
  • 2. Tinker London 2007-2010 Good Night Lamp March 2012 IDII 2004-2006 •  London #iot Meetup •  EyeHub •  Observer on Parliamentary advisor groups •  1st Arduino UK distributor •  Workshops •  Design & R&D
  • 3. Everyone? The internet of things is accessible & understandable (almost).
  • 4. Accessible -  Hardware (Arduino,RPi,mbed) -  Software (Xively,BergCloud, IFTT, ThingWorx) -  Product (Hackspace) -  Pre-production design (Fritzing, DesignSpark, Angeldev)
  • 5. Knowledge is not a barrier -  Videos -  Forums -  Workshops (Codasign, Space) -  Books (Arduino project, Arduino for Dummies, Rpi for Dummies, Designing the Internet of Things)
  • 6. Fear and loathing in Silicon Roundabout Startups vs Big Business Standards & security Fear & uncertainty about the reach of technology
  • 7. Understandable Tell good stories about how we’re going to get to a connected world. Connectivity is a given & technology is boring
  • 8. Understandable The winners are people with graphic designers & crazy numbers, not necessarily people who are right.
  • 9. But it’s possible. It’s a question of time & effort.
  • 10. Feasible Build bridges between startups & large corporations. @connectinghomes
  • 11. Feasible Incubators are starting to support #iot startups @bg_ventures @springboard / @techstars
  • 12. Feasible Government gets it. EU funding & UK funding on #iot is pretty comprehensive.
  • 13. Feasible PR & tradeshows are very accessible if your message is crystal clear. You have to be completely clear about why a customer would want to buy what you’ve made.
  • 14. Feasible Retail is interested in change and new products. Staples wants to be an #iot retailer. @Works_Shop
  • 15. Barriers Funding is always a pain. You will need others (designers, marketing, business) You will find them though. meetup.com/iotlondon
  • 16. Good luck @iotwatch @GNLteam @Works_Shop @eyehub @connectinghomes

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