In case of turbulence…
Alexandra Deschamps-Sonsino
CEO and Co-Founder of Tinker.it!

Arduino team
Massimo Banzi, Gianluca Martino
Davide Cuartielles, David Mellis
Tom Igoe

Arduino ecology
Boarduino
Freeduino
Nano
Shields

I am interested in the workshop mainly because of the open-source
philosophy of the Arduino hardware and Processing software. They seem
to empower 'normal' people (if there is such a thing) to get on with
developing and prototyping ideas rapidly. The varied home-grown
projects I have seen online, are all stimulating get-on and have a go
projects. And although I know this is hardly new technology (Basic
stamps have been around for years), I really like the accessibility of
the Arduino philosophy.
A philosophy

Arduino community
Artists & Designers
Developers

I make and sell my own boards
I make a living out of using Arduino in my work
I use Arduino as part of my final project
I am a total beginner
Scale of the audience
Different levels with different expectations
Beginners look to the more advanced users for inspiration

Sharing and protecting
How to we get creative people to talk about their tools?
Is there a CC-like model for this?

Completed
Code Components project
Documenting
It takes time and it’s not only code
Is there an Instructables-like standard for this?

Meeting new people
Beyond forums
Is face to face the only way?

Manufacturing is easy
Well, easier.
Creating a community around your product isn’t.

I’m only here for the day!
Alexandra Deschamps-Sonsino // alex@tinker.it
Come talk to me!