The UK’s #iot advantage 10 ways to support a new generation of businesses. Alexandra Deschamps-Sonsino @iotwatch firstname.lastname@example.org
IDII Tinker London Good Night Lamp2004-2006 2007-2010 March 2012 First UK distributor A family of of the Arduino internet-connected R&D projects for corporates lamps.
The internet of things can be loosely defined as: 1. what happens when weembed connectivity in everyday objects. 2. what happens when those objects are designed with an understanding of the qualities of the web.
the shape of the conversation Hardware (open/closed) Standards Connectivity Privacy Things (wifi, zigbee/radio, GSM) Security Battery life
Where are the startups from? Crowdfunding R&D budgets 20% projects PR Hackdays TSB /Grants
How to succeed in a recession? “I wish I could help more with financing - butexperience from my own group is that we havetrouble getting these kinds of things funded. Ive had some nice patents in the Internet ofThings arena that weve decided to let lapse,simply because we couldnt get over thiscommercialisation threshold.”
The real challenge Retail & the death of the high street willbe a perfect testbed for #iotThe corporate world is investing heavily(Cisco, IBM, GE) they should learn to engage with startups beyond accelerators.Intense collaboration between the financialsector, the creative industries and Tech City-type spaces is the UK’s hope.