The UK's Internet of Things advantage

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Talks given on April 16th 2013.
@iotwatch

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The UK's Internet of Things advantage

  1. 1. The  UK’s    #iot  advantage   10 ways to support a new generation of businesses. Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com
  2. 2. IDII Tinker London Good Night Lamp2004-2006 2007-2010 March 2012 First UK distributor A family of of the Arduino internet-connected R&D projects for corporates lamps.
  3. 3. The internet of things can be loosely defined as: 1. what happens when weembed connectivity in everyday objects. 2. what happens when those objects are designed with an understanding of the qualities of the web.
  4. 4. the  shape  of  the  conversation   Hardware (open/closed) Standards Connectivity Privacy Things (wifi, zigbee/radio, GSM) Security Battery life
  5. 5. Product  startups  in  the  U.K.  
  6. 6. Where  are  the  startups  from?   Crowdfunding R&D budgets 20% projects PR Hackdays TSB /Grants
  7. 7. How  to  succeed  in  a  recession?  “I wish I could help more with financing - butexperience from my own group is that we havetrouble getting these kinds of things funded. Ive had some nice patents in the Internet ofThings arena that weve decided to let lapse,simply because we couldnt get over thiscommercialisation threshold.”
  8. 8. The  real  challenge  Retail & the death of the high street willbe a perfect testbed for #iotThe corporate world is investing heavily(Cisco, IBM, GE) they should learn to engage with startups beyond accelerators.Intense collaboration between the financialsector, the creative industries and Tech City-type spaces is the UK’s hope.
  9. 9. There  is  real  competition  
  10. 10. Thank  you.  Alexandra Deschamps-Sonsino @iotwatch alex@goodnightlamp.com

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