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Soft not slow: Defining a design process for the internet of things
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Soft not slow: Defining a design process for the internet of things

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For talk at MEX event on March 25th 2013. http://pmn.co.uk/mex/2011-agenda.shtml

For talk at MEX event on March 25th 2013. http://pmn.co.uk/mex/2011-agenda.shtml

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    Soft not slow: Defining a design process for the internet of things Soft not slow: Defining a design process for the internet of things Presentation Transcript

    • Soft,  not  slow.    Defining a design process for the internet of things Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com
    • IDII Tinker London Good Night Lamp2004-2006 2007-2010 March 2012 First UK distributor A family of of the Arduino internet-connected R&D projects for corporates lamps.
    • #iot     The internet of things can be loosely defined as: 1. what happens when weembed connectivity in everyday objects. 2. what happens when those objects are designed with an understanding of the affordances of the web.
    • the  shape  of  the  conversation   Hardware (open/closed) Standards Connectivity Privacy What things? (wifi, zigbee/radio, GSM) Security Battery life
    • Products  as  part  of  an  ecology.   Smart cities What things? Smart cars Home automation
    • 3  approaches.  1. Design to extend.2. Design to comfort.3. Design to disrupt.
    • Design  to  extend.  Your product extends the capabilities of an existing device.It’s tethered to a screen.If connectivity is lost, the object becomes unusable because its control interface is inaccessible.Non-objects, more like accessories.
    • Nike +
    • Green Goose
    • CubeSensors
    • Olly & Molly
    • Design  to  comfort  (or  trouble).  Piggy-back on an existing productand augment it with connectivity.Technology is invisible so everythinglooks normal.This is Big Brother territory.You may be redefining a user’s assumptions about a product.
    • Ambiant Umbrella
    • Calypso Key
    • Design  to  disrupt.  Develop a design language that isunique to users’ interaction witha new technology.Developing a new visuallanguage consumers.Develop a new space in retail.
    • Google Glass
    • Nabaztag
    • Fitbit
    • Good Night Lamp
    • BleepBleeps
    • Little Printer
    • Uncanny  valley  of  products.   object gadget iot
    • It’s  hard  work  but...  Retail spaces aren’t ready.The corporate world is catching on.The investment world isn’t quite ready.But consumers are.It’s about being able to tellthe right stories.
    • It’s  hard  work  but...  It’s not about slow technology.It’s about soft products.Products that delight.Products that engage. Products that are thought through differently.
    • Thanks.     @iotwatch Alexandra Deschamps-Sonsino alex@designswarm.com