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Online presence for designers 1
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Online presence for designers 1

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  • 1. Working as a designer in 2010 Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker London tinkerlondon.com
  • 2. Agenda Your image Your voice Connecting to an industry Sharing your work with others Networking in 2010 Finding clients Running a business Working in a business
  • 3. Alexandra Deschamps-Sonsino Industrial & Interaction designer designswarm.com/blog tinkerlondon.com/now @tinkerlondon cph127.com tastythinking.org lifeintalponia.wordpress.com/ yesthisreallyisinbrixton.wordpress.com
  • 4. Alexandra Deschamps-Sonsino Work published in: New York Times Surface Magazine London Design Festival handbook designboom publication Elle Poland Wired UK The Evening Standard The Guardian
  • 5. Alexandra Deschamps-Sonsino Work shown at: Milan Furniture Fair 2007, 2008 designboom 2008 Designersblock 2009 C&binet creative showcase onedotzero adventures in motion
  • 6. What do you want to do? Work for yourself? Work for someone else? Work with your friends?
  • 7. Your image You are what I can find on Google or Facebook. Use privacy settings. Manage your professional image.
  • 8. Your voice Who are you? professionally. Elevator pitch
  • 9. Your voice II A professional manifesto Your approach Your ethical stance on the broader issues of your field. 5 sentences NOW.
  • 10.
    • A website is a store front
    • Only as good as you make it and the time you put in it
    • By definition this is industry / public facing
    • Don’t be shy about trying out the newest tools
    • Good source of contacts, references and possible
    • collaborations
  • 11. Hosting your voice Get a free Blog wordpress.com Get a cheap website dreamhost.com reguk for .co.uk Portfolio communities are horrible
  • 12. Connecting to an industry What do your peers read? Blogs, magazines, events Linkedin
  • 13. Sharing your work with others How do you approach someone for work? Cold Calling Interview Blogging Email Google!
  • 14. Networking in 2010 Get a twitter account!
  • 15. Finding clients Who are your clients? Where do they hang out? What do they do? Why would they want to hire you? What is your USP? Why you?
  • 16. Running a business Hard, but a great experience Think about why you want to do it.
  • 17. Working in a business Do not stop speaking Nothing worse than an old website.
  • 18. Thanks! [email_address] [email_address]

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