No man’s land
Creativity, commerce and open source




Alexandra Deschamps-Sonsino
CEO & Co-Founder
Tinker.it!


TEDxSheff...
Tinker.it! London
www.tinker.it
Massimo
  Banzi
arduino.cc
Arduino

Open source hardware hacking platform
 for artists, designers and hobbyists.
Arduino
 Learn about electronics
in a cheap and easy way.
Arduino

Designed in academia in 2005
    Manufactured in Italy
    Sold in 28 countries
  More than 60K units sold
hobbyists, designers and artists
Hobbyists

        Motivated by ideas
       Not limited by time
   Read Make / make magazine
        Accessibility is key...
Designers

   Motivated by budget
  Limited by deadlines
   Reducing r&d costs
Right tool for the right job
Artists

 Motivated by ideas and funding
Limited by deadlines and budget
    Reducing material costs
    DIY / ethical per...
New markets

    hobbyists, designers and artists
    schools, technology, science,
    marketing, research, politics...
Motivations

Get something done quickly & cheaply.
About open source

From software to hardware
Knowledge exchange
Word of mouth
Opportunities for new markets
Tool for comme...
Technophiles &
Technophobes
Open vs Closed
New habits
New expectations
The barbarians
Thank you




Alexandra Deschamps-Sonsino
alex@tinker.it
twitter.com/tinker_it
No man's land: creativity, commerce and open source
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No man's land: creativity, commerce and open source

  1. 1. No man’s land Creativity, commerce and open source Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxSheffield Sept 16th 2009
  2. 2. Tinker.it! London
  3. 3. www.tinker.it
  4. 4. Massimo Banzi
  5. 5. arduino.cc
  6. 6. Arduino Open source hardware hacking platform for artists, designers and hobbyists.
  7. 7. Arduino Learn about electronics in a cheap and easy way.
  8. 8. Arduino Designed in academia in 2005 Manufactured in Italy Sold in 28 countries More than 60K units sold
  9. 9. hobbyists, designers and artists
  10. 10. Hobbyists Motivated by ideas Not limited by time Read Make / make magazine Accessibility is key Re-kindling interest in fixing things
  11. 11. Designers Motivated by budget Limited by deadlines Reducing r&d costs Right tool for the right job
  12. 12. Artists Motivated by ideas and funding Limited by deadlines and budget Reducing material costs DIY / ethical perspective Piggybacking on hobbyists Political stance on creativity
  13. 13. New markets hobbyists, designers and artists schools, technology, science, marketing, research, politics...
  14. 14. Motivations Get something done quickly & cheaply.
  15. 15. About open source From software to hardware Knowledge exchange Word of mouth Opportunities for new markets Tool for commerce Competitive advantage
  16. 16. Technophiles & Technophobes
  17. 17. Open vs Closed
  18. 18. New habits
  19. 19. New expectations
  20. 20. The barbarians
  21. 21. Thank you Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it
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