No man's land: creativity, commerce and open source
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No man's land: creativity, commerce and open source

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TEDxSheffield talk

TEDxSheffield talk

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    No man's land: creativity, commerce and open source No man's land: creativity, commerce and open source Presentation Transcript

    • No man’s land Creativity, commerce and open source Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxSheffield Sept 16th 2009
    • Tinker.it! London
    • www.tinker.it
    • Massimo Banzi
    • arduino.cc
    • Arduino Open source hardware hacking platform for artists, designers and hobbyists.
    • Arduino Learn about electronics in a cheap and easy way.
    • Arduino Designed in academia in 2005 Manufactured in Italy Sold in 28 countries More than 60K units sold
    • hobbyists, designers and artists
    • Hobbyists Motivated by ideas Not limited by time Read Make / make magazine Accessibility is key Re-kindling interest in fixing things
    • Designers Motivated by budget Limited by deadlines Reducing r&d costs Right tool for the right job
    • Artists Motivated by ideas and funding Limited by deadlines and budget Reducing material costs DIY / ethical perspective Piggybacking on hobbyists Political stance on creativity
    • New markets hobbyists, designers and artists schools, technology, science, marketing, research, politics...
    • Motivations Get something done quickly & cheaply.
    • About open source From software to hardware Knowledge exchange Word of mouth Opportunities for new markets Tool for commerce Competitive advantage
    • Technophiles & Technophobes
    • Open vs Closed
    • New habits
    • New expectations
    • The barbarians
    • Thank you Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it