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No man's land: creativity, commerce and open source

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TEDxSheffield talk

TEDxSheffield talk


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  • 1. No man’s land Creativity, commerce and open source Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxSheffield Sept 16th 2009
  • 2. Tinker.it! London
  • 3. www.tinker.it
  • 4. Massimo Banzi
  • 5. arduino.cc
  • 6. Arduino Open source hardware hacking platform for artists, designers and hobbyists.
  • 7. Arduino Learn about electronics in a cheap and easy way.
  • 8. Arduino Designed in academia in 2005 Manufactured in Italy Sold in 28 countries More than 60K units sold
  • 9. hobbyists, designers and artists
  • 10. Hobbyists Motivated by ideas Not limited by time Read Make / make magazine Accessibility is key Re-kindling interest in fixing things
  • 11. Designers Motivated by budget Limited by deadlines Reducing r&d costs Right tool for the right job
  • 12. Artists Motivated by ideas and funding Limited by deadlines and budget Reducing material costs DIY / ethical perspective Piggybacking on hobbyists Political stance on creativity
  • 13. New markets hobbyists, designers and artists schools, technology, science, marketing, research, politics...
  • 14. Motivations Get something done quickly & cheaply.
  • 15. About open source From software to hardware Knowledge exchange Word of mouth Opportunities for new markets Tool for commerce Competitive advantage
  • 16. Technophiles & Technophobes
  • 17. Open vs Closed
  • 18. New habits
  • 19. New expectations
  • 20. The barbarians
  • 21. Thank you Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it