The new economy of innovation
How thinking small got big




Alexandra Deschamps-Sonsino
CEO & Co-Founder of Tinker.it!

L...
Tinker.it!
Design studio in London & Milan
Physical computing
Interactive products & installations
www.tinker.it
Massimo Banzi
CTO of Tinker.it!
Co-Founder of
the Arduino platform
www.arduino.cc
Results: 1,520,000 for Arduino (0.07 seconds)
Arduino
Cheap & open-source platform
to learn electronics
Sold around the world (60k units)
Developed in 2005 in Italy
www...
Day 1
Breadboard, components, mess
Project by Andy Huntington
Day 50
Fit for purpose
Project by Shawn Bonkowski & Mike Albers
Track your cat with RFID
CaTaLog http://www.nermal.org/
Track if your plants need watering
CaTaLog http://www.nermal.org/
Tell the world your baby is kicking
Kickbee
Check how much energy you use
Ambient Orb & Current Cost meter hack, Nick O’Leary
The Arduino ecology
Other platforms (x)uino
Education
Publications
A new conversation...
Public engagement
New applications of technology
New ways of doing r&d
New scales of innovation
The situation
Acme Corporation®
We should           Let me ask              Let’s have
make                the design              a meeting
Ax1
         ...
The situation
John Doe // Michel Dupont
I want                                       I spend
                       Let me Google
to make       >>       that for ...
New manufacturing models?
Less than 1K units is hard
Conversations are difficult
From prototype to production-ready
New production models?
FabLabs
Techshop
RepRap
Makerbot
Former industrial nations?
New product challenges?
Designer / Engineer relations
New product design visions
New product design professionals
New financial models?
We’re in a recession
Beyond banks, angels & VC?
Smaller yet global audiences
Sustainability challenges
Small production is still production.
Electronics in everything!
Responsible design is hard
New models of ownership
Open source
Troubleshooting & support
History & Legacy
New market expectations
Managing demand and supply
Beyond the geek community
New language
The point
Rethinking how innovation happens
Supporting small businesses
Shared innovation models
Funding for small project...
Merci à LIFT!
Alexandra Deschamps-Sonsino

alex@tinker.it
twitter.com/tinker_it
www.tinker.it
www.tinker.it/now



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New economies of innovation

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Presentation for LIFT Marseille on June 19th 2009.

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New economies of innovation

  1. 1. The new economy of innovation How thinking small got big Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker.it! LIFT Marseille Vendredi 19 Juillet 2009
  2. 2. Tinker.it! Design studio in London & Milan Physical computing Interactive products & installations www.tinker.it
  3. 3. Massimo Banzi CTO of Tinker.it! Co-Founder of the Arduino platform www.arduino.cc
  4. 4. Results: 1,520,000 for Arduino (0.07 seconds)
  5. 5. Arduino Cheap & open-source platform to learn electronics Sold around the world (60k units) Developed in 2005 in Italy www.arduino.cc
  6. 6. Day 1 Breadboard, components, mess Project by Andy Huntington
  7. 7. Day 50 Fit for purpose Project by Shawn Bonkowski & Mike Albers
  8. 8. Track your cat with RFID CaTaLog http://www.nermal.org/
  9. 9. Track if your plants need watering CaTaLog http://www.nermal.org/
  10. 10. Tell the world your baby is kicking Kickbee
  11. 11. Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
  12. 12. The Arduino ecology Other platforms (x)uino Education Publications
  13. 13. A new conversation... Public engagement New applications of technology New ways of doing r&d New scales of innovation
  14. 14. The situation Acme Corporation®
  15. 15. We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> €10K document the CNC machine
  16. 16. The situation John Doe // Michel Dupont
  17. 17. I want I spend Let me Google to make >> that for you >> some € Ax1 I make a I post it on I link to prototype >> my blog >> it on Twitter Make blog 10 people links to it >> want to buy it >> Now what? http://makezine.com/
  18. 18. New manufacturing models? Less than 1K units is hard Conversations are difficult From prototype to production-ready
  19. 19. New production models? FabLabs Techshop RepRap Makerbot Former industrial nations?
  20. 20. New product challenges? Designer / Engineer relations New product design visions New product design professionals
  21. 21. New financial models? We’re in a recession Beyond banks, angels & VC? Smaller yet global audiences
  22. 22. Sustainability challenges Small production is still production. Electronics in everything! Responsible design is hard
  23. 23. New models of ownership Open source Troubleshooting & support History & Legacy
  24. 24. New market expectations Managing demand and supply Beyond the geek community New language
  25. 25. The point Rethinking how innovation happens Supporting small businesses Shared innovation models Funding for small projects Reboot local production
  26. 26. Merci à LIFT! Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it www.tinker.it www.tinker.it/now LIFT Marseille 2009
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