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New economies of innovation


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Presentation for LIFT Marseille on June 19th 2009.

Presentation for LIFT Marseille on June 19th 2009.

Published in: Technology, Business, Design
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  • 1. The new economy of innovation How thinking small got big Alexandra Deschamps-Sonsino CEO & Co-Founder of! LIFT Marseille Vendredi 19 Juillet 2009
  • 2.! Design studio in London & Milan Physical computing Interactive products & installations
  • 3. Massimo Banzi CTO of! Co-Founder of the Arduino platform
  • 4. Results: 1,520,000 for Arduino (0.07 seconds)
  • 5. Arduino Cheap & open-source platform to learn electronics Sold around the world (60k units) Developed in 2005 in Italy
  • 6. Day 1 Breadboard, components, mess Project by Andy Huntington
  • 7. Day 50 Fit for purpose Project by Shawn Bonkowski & Mike Albers
  • 8. Track your cat with RFID CaTaLog
  • 9. Track if your plants need watering CaTaLog
  • 10. Tell the world your baby is kicking Kickbee
  • 11. Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
  • 12. The Arduino ecology Other platforms (x)uino Education Publications
  • 13. A new conversation... Public engagement New applications of technology New ways of doing r&d New scales of innovation
  • 14. The situation Acme Corporation®
  • 15. We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> €10K document the CNC machine
  • 16. The situation John Doe // Michel Dupont
  • 17. I want I spend Let me Google to make >> that for you >> some € Ax1 I make a I post it on I link to prototype >> my blog >> it on Twitter Make blog 10 people links to it >> want to buy it >> Now what?
  • 18. New manufacturing models? Less than 1K units is hard Conversations are difficult From prototype to production-ready
  • 19. New production models? FabLabs Techshop RepRap Makerbot Former industrial nations?
  • 20. New product challenges? Designer / Engineer relations New product design visions New product design professionals
  • 21. New financial models? We’re in a recession Beyond banks, angels & VC? Smaller yet global audiences
  • 22. Sustainability challenges Small production is still production. Electronics in everything! Responsible design is hard
  • 23. New models of ownership Open source Troubleshooting & support History & Legacy
  • 24. New market expectations Managing demand and supply Beyond the geek community New language
  • 25. The point Rethinking how innovation happens Supporting small businesses Shared innovation models Funding for small projects Reboot local production
  • 26. Merci à LIFT! Alexandra Deschamps-Sonsino LIFT Marseille 2009