Your SlideShare is downloading. ×
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
New economies of innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

New economies of innovation

2,137

Published on

Presentation for LIFT Marseille on June 19th 2009.

Presentation for LIFT Marseille on June 19th 2009.

Published in: Technology, Business, Design
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,137
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
24
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The new economy of innovation How thinking small got big Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker.it! LIFT Marseille Vendredi 19 Juillet 2009
  • 2. Tinker.it! Design studio in London & Milan Physical computing Interactive products & installations www.tinker.it
  • 3. Massimo Banzi CTO of Tinker.it! Co-Founder of the Arduino platform www.arduino.cc
  • 4. Results: 1,520,000 for Arduino (0.07 seconds)
  • 5. Arduino Cheap & open-source platform to learn electronics Sold around the world (60k units) Developed in 2005 in Italy www.arduino.cc
  • 6. Day 1 Breadboard, components, mess Project by Andy Huntington
  • 7. Day 50 Fit for purpose Project by Shawn Bonkowski & Mike Albers
  • 8. Track your cat with RFID CaTaLog http://www.nermal.org/
  • 9. Track if your plants need watering CaTaLog http://www.nermal.org/
  • 10. Tell the world your baby is kicking Kickbee
  • 11. Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
  • 12. The Arduino ecology Other platforms (x)uino Education Publications
  • 13. A new conversation... Public engagement New applications of technology New ways of doing r&d New scales of innovation
  • 14. The situation Acme Corporation®
  • 15. We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> €10K document the CNC machine
  • 16. The situation John Doe // Michel Dupont
  • 17. I want I spend Let me Google to make >> that for you >> some € Ax1 I make a I post it on I link to prototype >> my blog >> it on Twitter Make blog 10 people links to it >> want to buy it >> Now what? http://makezine.com/
  • 18. New manufacturing models? Less than 1K units is hard Conversations are difficult From prototype to production-ready
  • 19. New production models? FabLabs Techshop RepRap Makerbot Former industrial nations?
  • 20. New product challenges? Designer / Engineer relations New product design visions New product design professionals
  • 21. New financial models? We’re in a recession Beyond banks, angels & VC? Smaller yet global audiences
  • 22. Sustainability challenges Small production is still production. Electronics in everything! Responsible design is hard
  • 23. New models of ownership Open source Troubleshooting & support History & Legacy
  • 24. New market expectations Managing demand and supply Beyond the geek community New language
  • 25. The point Rethinking how innovation happens Supporting small businesses Shared innovation models Funding for small projects Reboot local production
  • 26. Merci à LIFT! Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it www.tinker.it www.tinker.it/now LIFT Marseille 2009

×