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New economies of innovation

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Presentation for LIFT Marseille on June 19th 2009.

Presentation for LIFT Marseille on June 19th 2009.

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New economies of innovation New economies of innovation Presentation Transcript

  • The new economy of innovation How thinking small got big Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker.it! LIFT Marseille Vendredi 19 Juillet 2009
  • Tinker.it! Design studio in London & Milan Physical computing Interactive products & installations www.tinker.it
  • Massimo Banzi CTO of Tinker.it! Co-Founder of the Arduino platform www.arduino.cc
  • Results: 1,520,000 for Arduino (0.07 seconds)
  • Arduino Cheap & open-source platform to learn electronics Sold around the world (60k units) Developed in 2005 in Italy www.arduino.cc
  • Day 1 Breadboard, components, mess Project by Andy Huntington
  • Day 50 Fit for purpose Project by Shawn Bonkowski & Mike Albers
  • Track your cat with RFID CaTaLog http://www.nermal.org/
  • Track if your plants need watering CaTaLog http://www.nermal.org/
  • Tell the world your baby is kicking Kickbee
  • Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
  • The Arduino ecology Other platforms (x)uino Education Publications
  • A new conversation... Public engagement New applications of technology New ways of doing r&d New scales of innovation
  • The situation Acme Corporation®
  • We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> €10K document the CNC machine
  • The situation John Doe // Michel Dupont
  • I want I spend Let me Google to make >> that for you >> some € Ax1 I make a I post it on I link to prototype >> my blog >> it on Twitter Make blog 10 people links to it >> want to buy it >> Now what? http://makezine.com/
  • New manufacturing models? Less than 1K units is hard Conversations are difficult From prototype to production-ready
  • New production models? FabLabs Techshop RepRap Makerbot Former industrial nations?
  • New product challenges? Designer / Engineer relations New product design visions New product design professionals
  • New financial models? We’re in a recession Beyond banks, angels & VC? Smaller yet global audiences
  • Sustainability challenges Small production is still production. Electronics in everything! Responsible design is hard
  • New models of ownership Open source Troubleshooting & support History & Legacy
  • New market expectations Managing demand and supply Beyond the geek community New language
  • The point Rethinking how innovation happens Supporting small businesses Shared innovation models Funding for small projects Reboot local production
  • Merci à LIFT! Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it www.tinker.it www.tinker.it/now LIFT Marseille 2009